Marketing Strategy Posts | Paw Print Blog

7 Big Reasons You Should Be Mailing Postcards

Do you receive a lot of emails? Too many? I know I do. The average American receives 88 emails per day, with office workers seeing over 120. Even if an email is full of worthy content, it can be hard for it to stand out in a full inbox.

What about direct mail? Some days, my household doesn’t receive any. When I do find something in my mailbox, I certainly notice it, and I tend to remember it. Some of the most memorable pieces I receive are postcards.

Promotional Products: A Top Way to Increase Brand Awareness

There are so many marketing channels available to help spread your company’s message — and so much competition. Want an effective and memorable strategy to help your business stand out from the crowd? Try promotional products.

What are Promotional Products?

Promotional products have a rich history in America. Back in 1789, commemorative buttons were created for George Washington’s presidential election campaign. Since that first button, the promotional products business has grown into a booming industry with an annual revenue of over $20 billion. Continue reading “Promotional Products: A Top Way to Increase Brand Awareness”

5 Steps to Write Marketing Copy that Inspires and Motivates

Words have power graphic

We are surrounded by words. They are spoken to and by us, written to persuade us, intrigue us, and inform us. Words are a major way that we communicate. And putting words together in creative and compelling ways is a big part of what marketing is all about.

But, not all words are created equal. It takes time to come up with just the right copy to convey the value your brand or organization has to offer and make the case for why you are the perfect fit for your audience. Words have power. When you find the right combination, your marketing strategy can shine.

So, what do you need to know to make your copy more compelling and ensure it is read?

Continue reading “5 Steps to Write Marketing Copy that Inspires and Motivates”

6 Ways to Be Ready for Your Next Trade Show

Two women posing with promotional products at trade show

We’ve entered a brand-new decade, ripe with opportunities to grow your brand and realize your vision.

Part of growing your business may involve attending industry events, like expos or trade shows. While these events are often a big undertaking, they can also have major benefits for increasing awareness of your brand and connecting with fresh leads.

If you’re heading to a trade show in 2020, here are 6 tips you can use to make the most of the experience.

Direct mail works for Amazon too

We’ve entered the biggest shopping season of the year, and online sales are more prevalent than ever. And who is King of that digital domain? Amazon.

Amazon has made its mark as an online storefront for everything you need, want, and can’t live without. Not just products, but services (free shipping and free grocery delivery!) and content (movies, music, e-books, and more) have all come to fall under the Amazon umbrella.

But, despite Amazon’s massive digital presence, sometimes they still need to turn to offline channels to get their message across. One of those channels is direct mail, like this letter Tom received with a special sign up offer for Amazon Music Unlimited.

3 Ways to Empower Employees With Promotional Products

When you hear the term “promotional products” you may picture items designed to promote your brand to potential customers and clients as a means to increase sales. While many logoed items fall into this category, promotional products also have many applications internally, for use by your employees. Here are 3 ways you can help your business to succeed by investing in promotional products for employees.

Reach New Heights with Hiking Themed Promotional Products

Hiking is one of Vermont’s most popular Summer activities. We’re called the Green Mountain State for a reason! If outdoor lovers make up your client base, promotional products designed for activities like hiking are an ideal choice for giveaways and thank you gifts. Here are some of our favorite hiking-related items available for branding.

10 Essential Outdoor Promotional Products

Golf course man and woman using branded promotional products

Summer has arrived, with Vermonters trading winter coats and skis for flip flops and camping gear. This season is especially hot for outdoor promotional products, with a variety of items available for branding that emphasize being active and enjoying all that the outdoors has to offer.

Here are 10 of our favorite picks for branded outdoor promotional products.

8 Steps to an Effective Business Card

Logo psd created by Freepik

The business card is an old dog that’s learned quite a few new tricks.

A lot of different print work comes through our doors at Paw Print, but business cards consistently remain the most popular order. Business cards trace their roots back to 15th century China, when visitors left “visiting cards” at the homes of businessmen they hoped to meet with. Over the centuries these cards evolved to convey a variety of information, but one thing remained constant: they were designed to make an impression.

Often a business card is one of the first things a customer or potential client will receive from you. A well-designed business card can go a long way towards creating a favorable impression of your business, as well as generating engaging conversations between you and your customers.

Why Should You Print Business Cards?

Continue reading “8 Steps to an Effective Business Card”

Eco-Friendly Promotional Products Speak Volumes

What does it mean to you to be a Vermonter? One thing that has always been a piece of the Vermont brand, and that’s a part of my philosophy, is minimizing our environmental impact. Vermont is overflowing with locally produced items that breathe quality and sustainability. It’s an essential part of who we are as a community.

In the business world, it’s crucial that you can back up your claims. You want your marketing, including promotional products, to accurately reflect your brand and its core beliefs. If your company has an eco-friendly focus and you’re looking to market your brand with promotional products, there are several options available produced with sustainability in mind.

This is especially important in today’s market due to the up and coming generation – Gen Z. Expected to make up 40% of the U.S. consumer market by 2020, members of Gen Z consistently list a company’s values as a top factor in choosing whether to work with that company. Those values include both social and environmental responsibility.

With that in mind, we created our Promo with a Purpose campaign to highlight promotional products that are made with a focus on sustainability and reusability.

Explore our ultimate guide to eco-friendly promotional products below!

Continue reading “Eco-Friendly Promotional Products Speak Volumes”