We are surrounded by words. They are spoken to and by us, written to persuade us, intrigue us, and inform us. Words are a major way that we communicate. And putting words together in creative and compelling ways is a big part of what marketing is all about.
But, not all words are created equal. It takes time to come up with just the right copy to convey the value your brand or organization has to offer and make the case for why you are the perfect fit for your audience. Words have power. When you find the right combination, your marketing strategy can shine.
So, what do you need to know to make your copy more compelling and ensure it is read?
One of the biggest reasons people don’t give is from a feeling of futility—how can my contribution really make a difference?
To turn this feeling around, you must show a donor how important they as an individual are to your cause. A personal way to do so that continues to get results is direct mail. A direct mail piece that sends the right message, to the right recipient, at the right time, is a compelling and effective way to connect with your target audience.
But what makes a powerful mail piece?
Let’s look at a recent appeal mailing from Giffords PAC, an organization working to end gun violence founded by former Congresswoman and shooting survivor Gabby Giffords.
But how much of your copy is actually being read? According to Hinge Marketing, visitors only read an average of 28% of the words on a web page.
The good news is, this is an average, and won’t be true for every website. While some websites aren’t user-friendly, your site doesn’t have to be one of them. You can increase the percentage of words read on your site, generate more traffic, and drive more sales using these 5 tips.
Lead generation is an important piece of marketing any business. And writing compelling copy is essential for connecting with prospects. The right copy with the right message behind it will give your marketing campaigns a significant edge over your competition.
Think about the last ad you saw, watched, or heard. Maybe it was a radio jingle that’s now stuck in your head. It’s catchy, right? And it was likely written by a copywriter.
Often the words “copywriting” and “content writing” are used interchangeably. But they’re actually quite different approaches to marketing, requiring different techniques to be successful. Though they function differently, copywriting and content writing ultimately have the same end goal: to generate leads that convert into sales. And both are essential tools of a well-rounded and successful marketing strategy.
Working for a nonprofit, you want to do as much good as possible. One of the most effective ways for nonprofits to achieve larger development goals is with a capital campaign. A capital campaign is a period of heavy fundraising efforts. Nonprofit organizations work to raise a significant amount of money within a specified period of time. Often this kind of campaign is used in order to raise funds to acquire, build, or expand a facility, or to set up an endowment. A large-scale campaign like this can be the only way for an organization to achieve goals that are vital to its efforts.
Targeting your efforts is essential to ensure you meet your goals within the time period specified. Unlike more general fundraising efforts, capital campaigns are specific. They require defined target benchmarks as you move through the campaign timeline. Capital campaigns give your supporters a specific, concrete goal that their dollars will go directly towards funding.