4 Ways to Stay Connected with Promotional Products

Woman working at desk surrounded by promotional products

Promotional products are key marketing tools for event giveaways, meeting leave-behinds, and campaign tools. And while a promo item can be a powerful reminder of an in-person interaction, branded products haven’t lost their value in this time of virtual communication.

With events cancelled, in-person meetings replaced with Zoom calls, and many offices remaining empty or sparsely staffed, promotional products can be an effective way to stay in touch and keep your brand top of mind with your audience.

Check out these 4 ways you can use promo during this time of social distancing:

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Top 8 Branded Desk Items with Staying Power

man sitting at desk

What’s a major factor when choosing an item to brand with your logo? Whether or not that item will be used by the recipient.

If a promotional item is useful, a recipient is likely to keep it around, giving it staying power. And the more often the item is used, the more opportunities your branding has to make an impression.

Items that are useful for one audience and market may differ greatly from that of another. But one category of promotional products that has staying power across industries are branded desk items.

Whether we like it or not, many of us spend a lot of time at our desks. It’s where both the hard work and the creativity happen. A useful, functional, and well-made desk item is sure to be appreciated, sticking around on desks for a long time to come.

Here are our 8 picks for desk items with staying power.

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3 Ways to Empower Employees With Promotional Products

New employee carrying branded promotional products

When you hear the term “promotional products” you may picture items designed to promote your brand to potential customers and clients as a means to increase sales. While many logoed items fall into this category, promotional products also have many applications internally, for use by your employees. Here are 3 ways you can help your business to succeed by investing in promotional products for employees.

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A Fun History of Promotional Products: The Umbrella

Woman holding rainbow colored umbrella
Woman photo created by freepik – www.freepik.com

Whether a Spring shower, Summer squall, or Autumn rain, a quality umbrella is handy to have any time of year.  We’re used to seeing umbrellas in all colors and sizes, from 60” vented golf umbrellas to cute, cartoon festooned parasols for kids. Umbrellas may be commonplace, but where did they come from? And why might you use a logoed umbrella to promote your brand?

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10 Essential Outdoor Promotional Products

Golf course man and woman using branded promotional products

Summer has arrived, with Vermonters trading winter coats and skis for flip flops and camping gear. This season is especially hot for outdoor promotional products, with a variety of items available for branding that emphasize being active and enjoying all that the outdoors has to offer.

Here are 10 of our favorite picks for branded outdoor promotional products.

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A Fun History of Promotional Products: The Frisbee

Red branded frisbee

What does the term “branded promotional product” mean to you? It may bring to mind the basics: pens, t-shirts, and mugs. But it doesn’t stop there. Items for fun and play, like Frisbees, can also be decorated with your logo and used to send a unique message.

The Frisbee has a long history, from ancient sport to college pastime to its use as an advertising tool and promotional product. Let’s toss things back in time in our next installment of A Fun History of Promo.

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Eco-Friendly Promotional Products Speak Volumes

Eco-Friendly Promo Header

What does it mean to you to be a Vermonter? One thing that has always been a piece of the Vermont brand, and that’s a part of my philosophy, is minimizing our environmental impact. Vermont is overflowing with locally produced items that breathe quality and sustainability. It’s an essential part of who we are as a community.

In the business world, it’s crucial that you can back up your claims.  You want your marketing, including promotional products, to accurately reflect your brand and its core beliefs. If your company has an eco-friendly focus and you’re looking to market your brand with promotional products, there are several options available produced with sustainability in mind.

This is especially important in today’s market due to the up and coming generation – Gen Z. Expected to make up 40% of the U.S. consumer market by 2020, members of Gen Z consistently list a company’s values as a top factor in choosing whether to work with that company. Those values include both social and environmental responsibility.

With that in mind, we created our Promo with a Purpose campaign to highlight promotional products that are made with a focus on sustainability and reusability.

Explore our ultimate guide to eco-friendly promotional products below!

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Wearing Your Brand Awareness

employees wearing matching branded apparel for brand awarenessIncorporating Brand Awareness in Your Business Strategy

As a business owner or manager, you have a lot on your plate. Every day, you have multiple people and projects competing for your attention. You have to ensure customer and employee satisfaction, generate new business, fulfill client needs, and consider potential business and marketing ventures. From the small details to the major decisions, you have a hand in each and every part of what makes your company run smoothly.

An essential piece of marketing your business that you’ll want to consider is creating brand awareness. In addition to ensuring customers know your company exists and the kinds of services and products you offer, brand awareness also includes consciousness about who your company is beyond the basics. The image your business portrays includes the quality of your services, the way you handle customer inquiries, and your company’s personality. Are you a start-up technology company focused on youth and innovation? An established construction business proud of time-tested methods and your connection to the community? Or something in between? Continue reading “Wearing Your Brand Awareness”