6 Ways to Be Ready for Your Next Trade Show

Two women posing with promotional products at trade show

We’ve entered a brand-new decade, ripe with opportunities to grow your brand and realize your vision.

Part of growing your business may involve attending industry events, like expos or trade shows. While these events are often a big undertaking, they can also have major benefits for increasing awareness of your brand and connecting with fresh leads.

If you’re heading to a trade show in 2020, here are 6 tips you can use to make the most of the experience.

Continue reading “6 Ways to Be Ready for Your Next Trade Show”

Does Your Multichannel Strategy Need an Update?

lit up lightbulb over marketing drawings
Designed by Freepik

When was the last time your print marketing strategy was freshened up? When was the last time you looked at your creative approach, value proposition, and media mix with fresh eyes? If it’s been a while, maybe now is the time.  Here are three areas to consider to improve your multi-channel strategy.

Continue reading “Does Your Multichannel Strategy Need an Update?”

Is Social Media Print’s New Best Friend?

facebook interacts with print
Background vector created by Freepik

While print and social media may compete for your marketing dollars, they don’t have to compete for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together.

Continue reading “Is Social Media Print’s New Best Friend?”

5 Ways Direct Mail Enhances Digital Fundraising

Emails with young woman holding a tablet

Are your fundraising campaigns multi-channel yet?

Digital developments are changing the way many non-profits fundraise. If you aren’t making use of digital channels to reach your donors, you risk falling behind.

While digital is vital to success, the most effective fundraising campaigns make use of direct mail and digital resources to create a cohesive donor experience, increase gifts, and be more impactful.

Here are 5 reasons to implement digital strategies into your next fundraising campaign:

Continue reading “5 Ways Direct Mail Enhances Digital Fundraising”

7 Reasons You Should Be Mailing Postcards

Sampling of Paw Print postcardsDo you receive a lot of emails? Too many? I know I do. The average American receives 88 emails per day, with office workers seeing over 120. Even if an email is full of worthy content, it can be hard for it to stand out from the rest.

What about direct mail? Some days, my household doesn’t receive any. So, when I do find something in my mailbox, I tend to remember it, and I certainly notice it. Continue reading “7 Reasons You Should Be Mailing Postcards”

Step Up Your Website’s SEO

Search Engine Optimization key words

I don’t know about you, but when I think about buying something, I like to do my research. It’s important to me to know a bit about the company I’m doing business with, and to see if their product or service is truly the best option. And with a world of information available just a click away on the internet, it’s easier than ever to find the information I’m looking for.

According to HubSpot, 81% of consumers do online research before making a purchase, especially for larger investments. And, 64% of web traffic comes from organic searches, rather than ad clicks. It’s critical that consumers are able to find your website during a web search. You can drive more traffic to your site using search engine optimization (SEO).

Continue reading “Step Up Your Website’s SEO”

Get an Early Start on Your Year-End Fundraising

Year_End_Gift_Paw_Print_And_MailHoliday tunes, snowfall, and ringing in a new year—that all seems far away, doesn’t it? But whether we like it or not, the end of the year will be here before we know it.

The holiday season is busy for all kinds of reasons. If you’re involved with year-end fundraising for a nonprofit organization, you know how hectic the last few weeks of the year can be. Nearly 1/3 of annual giving occurs in the month of December, with 12% of all giving occurring on the last three days of the year. Continue reading “Get an Early Start on Your Year-End Fundraising”

Reaching the Elusive Millennial

Who Are Millennials?

What goes through your mind when you hear the term “millennial”? It’s a word that seems to be everywhere these days. But who are millennials? What makes them tick and drives their decisions? And how can you communicate with them?

group of young millennial people
Created by Javi_indy – Freepik.com

Understanding what a millennial is and how exactly you can reach them is an elusive concept. It’s one that is often frustrating to marketers who are trying to connect with this generation. You may have experienced this yourself. If so, I have both good and bad news for you. Since they are a very diverse group, no single marketing strategy is going to allow you to reach every millennial.

But the good news is, there are several approaches proven to resonate with millennials. And they’re not as hard to grasp as you may think. Continue reading “Reaching the Elusive Millennial”

Enhance Your Sales With Marketing Automation

marketing automation graphic
Be more effective with your marketing. Image created by Freepik.

As a business owner, staying in touch with your customers is the key to solidifying vital relationships and growing your business. You want to be able to have a conversation and convey your brand so they’ll return to you for their needs, rather than go to your competitors. But penning a personal message to a customer (and being able to anticipate when you might need to) can consume a lot of time.

Marketing is a core function of any business or nonprofit organization. It should be high on the list of your resource investments. But that doesn’t mean it has to consume all of your work time. An effective way to keep communication open while consuming less time is through the use of marketing automation.

Continue reading “Enhance Your Sales With Marketing Automation”

6 Key Statistics: The Stickiness of Promotional Products

Branded promotional products collageAs I waited in line at an event this weekend, my gaze settled on the back of a man standing a bit ahead of me. His black shirt featured the intriguing name and logo of a brewing company I hadn’t heard of before.  I was instantly curious—what’s the story here?

I lost track of this individual in the crowd. But his shirt stuck with me. I did a search for the brand on Google, and decided to bring along some of this beer next time I get together with friends. Without any commercials, traditional advertisements, or over-the-top marketing campaigns, this brewery earned itself a customer.

If you look around your desk right now, it’s likely you’ll find a promotional product or two. Any item printed with the logo of an organization you support or company you do business with falls into this category. These promotional products may be a part of your daily routine. Consider the coffee mug you carry to work, the pen you write notes with, or the shirt you wear to the gym.

The use of promotional products is an increasingly popular method of growing brand awareness. As the brewery shirt shows, putting branded promotional products out into the world can help your fans become brand ambassadors. In doing so, you’re creating more fans (and paying customers) for your business. Continue reading “6 Key Statistics: The Stickiness of Promotional Products”