Think how hard it would be if you had to find a new pool of donors every year just to keep your nonprofit going. Not only would it be exhausting—it might even be impossible.
Which is why it’s important that there are donors who choose to give on a regular basis. Statistics show that repeat donors give more to nonprofits, not just over time, but also per gift. Which makes sense—once a donor has become invested in a nonprofit, they are often willing to give more to increase the organization’s impact. Continue reading “10 Tips to Increase Donor Loyalty”
Lead generation is an important piece of marketing any business. And writing compelling copy is essential for connecting with prospects. The right copy with the right message behind it will give your marketing campaigns a significant edge over your competition.
Think about the last ad you saw, watched, or heard. Maybe it was a radio jingle that’s now stuck in your head. It’s catchy, right? And it was likely written by a copywriter.
Often the words “copywriting” and “content writing” are used interchangeably. But they’re actually quite different approaches to marketing, requiring different techniques to be successful. Though they function differently, copywriting and content writing ultimately have the same end goal: to generate leads that convert into sales. And both are essential tools of a well-rounded and successful marketing strategy.
Holiday tunes, snowfall, and ringing in a new year—that all seems far away, doesn’t it? But whether we like it or not, the end of the year will be here before we know it.
The holiday season is busy for all kinds of reasons. If you’re involved with year-end fundraising for a nonprofit organization, you know how hectic the last few weeks of the year can be. Nearly 1/3 of annual giving occurs in the month of December, with 12% of all giving occurring on the last three days of the year. Continue reading “Get an Early Start on Your Year-End Fundraising”
What goes through your mind when you hear the term “millennial”? It’s a word that seems to be everywhere these days. But who are millennials? What makes them tick and drives their decisions? And how can you communicate with them?
Understanding what a millennial is and how exactly you can reach them is an elusive concept. It’s one that is often frustrating to marketers who are trying to connect with this generation. You may have experienced this yourself. If so, I have both good and bad news for you. Since they are a very diverse group, no single marketing strategy is going to allow you to reach every millennial.
Quick! Stop what you’re doing and watch this video!
Did it make you laugh? Every time I see this commercial, it makes me smile.
It’s probably true that all of us can use a good laugh. Humor is a big component of what makes many advertisements successful. It can strongly affect the way we connect with and respond to marketing messages.
A key concept of marketing today is to not just provide your customers with products or services, but to also serve as a knowledgeable source of information about anything and everything related to what your company does. When you provide customers with helpful info, it builds trust in your relationship with them and gives you greater credibility. Continue reading “Make Your Marketing Powerful With Humor”