3 Ways to Empower Employees With Promotional Products

New employee carrying branded promotional products

When you hear the term “promotional products” you may picture items designed to promote your brand to potential customers and clients as a means to increase sales. While many logoed items fall into this category, promotional products also have many applications internally, for use by your employees. Here are 3 ways you can help your business to succeed by investing in promotional products for employees.

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A Fun History of Promotional Products: The Umbrella

Woman holding rainbow colored umbrella
Woman photo created by freepik – www.freepik.com

Whether a Spring shower, Summer squall, or Autumn rain, a quality umbrella is handy to have any time of year.  We’re used to seeing umbrellas in all colors and sizes, from 60” vented golf umbrellas to cute, cartoon festooned parasols for kids. Umbrellas may be commonplace, but where did they come from? And why might you use a logoed umbrella to promote your brand?

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Juice Up Your Appeals with Variable Imagery

UVM postcard mailing variable imagery
This postcard mailing for UVM makes use of variable imagery in the heading, with postcards segmented for recipients from different graduation years.

Variable imagery is one of the many benefits available with today’s digital print technology. It’s an effective and surprisingly easy way to add a personal touch to your fundraising materials, increasing engagement and gifts made to your organization.

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Write Your Best Appeal Yet with These Tips

Consider your most recent fundraising appeal. How did it go? Did it hit the right note? Or did it not quite achieve what you hoped it would?

When it comes to appeal letters, small changes can make a big difference. Here are some helpful tips to consider before you sit down to write your next appeal.

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Reach New Heights with Hiking Themed Promotional Products

Couple hiking using branded promotional products

Hiking is one of Vermont’s most popular Summer activities. We’re called the Green Mountain State for a reason! If outdoor lovers make up your client base, promotional products designed for activities like hiking are an ideal choice for giveaways and thank you gifts. Here are some of our favorite hiking-related items available for branding.

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5 Step Plan to Cultivate More Major Donors

Major gifts can provide major opportunities for nonprofit organizations. But the prospect of asking someone to make a substantial gift to your organization may seem daunting. However, inspiring an individual to become a major donor may not be as overwhelming as you think.

At the core of a major gift is a relationship with your donor built on trust and stewardship. An individual isn’t likely to give $10,000 out of the blue, and you wouldn’t ask someone for a gift of that size whom you’d never met. But when you invest the time to build and cultivate the relationship, amazing things can happen.

Major donors have significant benefits for your nonprofit beyond the financial gift. But how do you find a major donor? And how to you get to that big ask?

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10 Essential Outdoor Promotional Products

Golf course man and woman using branded promotional products

Summer has arrived, with Vermonters trading winter coats and skis for flip flops and camping gear. This season is especially hot for outdoor promotional products, with a variety of items available for branding that emphasize being active and enjoying all that the outdoors has to offer.

Here are 10 of our favorite picks for branded outdoor promotional products.

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A Fun History of Promotional Products: The Frisbee

Red branded frisbee

What does the term “branded promotional product” mean to you? It may bring to mind the basics: pens, t-shirts, and mugs. But it doesn’t stop there. Items for fun and play, like Frisbees, can also be decorated with your logo and used to send a unique message.

The Frisbee has a long history, from ancient sport to college pastime to its use as an advertising tool and promotional product. Let’s toss things back in time in our next installment of A Fun History of Promo.

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8 Steps to an Effective Business Card

woman pointing at business card
Logo psd created by Freepik

The business card is an old dog that’s learned quite a few new tricks.

A lot of different print work comes through our doors at Paw Print, but business cards consistently remain the most popular order. Business cards trace their roots back to 15th century China, when visitors left “visiting cards” at the homes of businessmen they hoped to meet with. Over the centuries these cards evolved to convey a variety of information, but one thing remained constant: they were designed to make an impression.

Often a business card is one of the first things a customer or potential client will receive from you. A well-designed business card can go a long way towards creating a favorable impression of your business, as well as generating engaging conversations between you and your customers.

Why Should You Print Business Cards?

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Eco-Friendly Promotional Products Speak Volumes

Eco-Friendly Promo Header

What does it mean to you to be a Vermonter? One thing that has always been a piece of the Vermont brand, and that’s a part of my philosophy, is minimizing our environmental impact. Vermont is overflowing with locally produced items that breathe quality and sustainability. It’s an essential part of who we are as a community.

In the business world, it’s crucial that you can back up your claims.  You want your marketing, including promotional products, to accurately reflect your brand and its core beliefs. If your company has an eco-friendly focus and you’re looking to market your brand with promotional products, there are several options available produced with sustainability in mind.

This is especially important in today’s market due to the up and coming generation – Gen Z. Expected to make up 40% of the U.S. consumer market by 2020, members of Gen Z consistently list a company’s values as a top factor in choosing whether to work with that company. Those values include both social and environmental responsibility.

With that in mind, we created our Promo with a Purpose campaign to highlight promotional products that are made with a focus on sustainability and reusability.

Explore our ultimate guide to eco-friendly promotional products below!

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