Do you receive a lot of emails? Too many? I know I do. The average American receives 88 emails per day, with office workers seeing over 120. Even if an email is full of worthy content, it can be hard for it to stand out in a full inbox.
What about direct mail? Some days, my household doesn’t receive any. When I do find something in my mailbox, I certainly notice it, and I tend to remember it. Some of the most memorable pieces I receive are postcards.
There are so many marketing channels available to help spread your company’s message — and so much competition. Want an effective and memorable strategy to help your business stand out from the crowd? Try promotional products.
Promotional products are key marketing tools for event giveaways, meeting leave-behinds, and campaign tools. And while a promo item can be a powerful reminder of an in-person interaction, branded products haven’t lost their value in this time of virtual communication.
With events cancelled, in-person meetings replaced with Zoom calls, and many offices remaining empty or sparsely staffed, promotional products can be an effective way to stay in touch and keep your brand top of mind with your audience.
Check out these 4 ways you can use promo during this time of social distancing:
We are surrounded by words. They are spoken to and by us, written to persuade us, intrigue us, and inform us. Words are a major way that we communicate. And putting words together in creative and compelling ways is a big part of what marketing is all about.
But, not all words are created equal. It takes time to come up with just the right copy to convey the value your brand or organization has to offer and make the case for why you are the perfect fit for your audience. Words have power. When you find the right combination, your marketing strategy can shine.
So, what do you need to know to make your copy more compelling and ensure it is read?
One of the biggest decisions you can make when it comes to your print project is which paper stock to print on. Color, weight, and texture are all important elements to consider when selecting paper for any print run.
Here’s another factor you may not have considered: whether your
project is best printed on a synthetic stock.
While traditional paper is made from wood pulp and natural
fibers, synthetic stocks are produced using polypropylene resin. Though these
stocks are crafted from a different substrate, they maintain the look and feel
of wood-based paper, with some added benefits.
We’ve entered a brand-new decade, ripe with opportunities to
grow your brand and realize your vision.
Part of growing your business may involve attending industry
events, like expos or trade shows. While these events are often a big
undertaking, they can also have major benefits for increasing awareness of your
brand and connecting with fresh leads.
If you’re heading to a trade show in 2020, here are 6 tips
you can use to make the most of the experience.
We’ve entered the biggest shopping season of the year, and online sales are more prevalent than ever. And who is King of that digital domain? Amazon.
Amazon has made its mark as an online storefront for
everything you need, want, and can’t live without. Not just products, but
services (free shipping and free grocery delivery!) and content (movies, music,
e-books, and more) have all come to fall under the Amazon umbrella.
But, despite Amazon’s massive digital presence, sometimes they still need to turn to offline channels to get their message across. One of those channels is direct mail, like this letter Tom received with a special sign up offer for Amazon Music Unlimited.
However, “direct mail” is a broad category, that encompasses
several different styles of mailings. Depending on your campaign goals and
overall marketing objectives, one format may be more effective than another.
Feeling like a ball of stress? Then grab a stress ball!
Stress balls have become one of the most popular promotional
items available for branding. In fact, a single supplier reported selling 15
million stress balls in 2014 alone.
Why are stress balls so popular? For one thing, they’re
available in dozens of fun shapes and colors. They’re an inexpensive
promotional giveaway that’s gender-neutral and effective for all age groups.
And the action of squeezing a stress ball or fiddling with its cousin, a
fidget-widget, has been shown to have calming and therapeutic benefits.
Squishy stress balls may be everywhere, but where did they
come from in the first place? In our latest installment of A Fun History of
Promo, we’re reporting the scintillating story of the stress ball.
What’s a major factor when choosing an item to brand with
your logo? Whether or not that item will be used by the recipient.
If a promotional item is useful, a recipient is likely to keep it around, giving it staying power. And the more often the item is used, the more opportunities your branding has to make an impression.
Items that are useful for one audience and market may differ greatly from that of another. But one category of promotional products that has staying power across industries are branded desk items.
Whether we like it or not, many of us spend a lot of time at
our desks. It’s where both the hard work and the creativity happen. A useful,
functional, and well-made desk item is sure to be appreciated, sticking around
on desks for a long time to come.
Here are our 8 picks for desk items with staying power.