Your copy is your main way of communicating with customers, both current and potential. And it can be a major way of contributing to the success of your business or organization. Find copywriting tips & tricks below on the Paw Print Blog.
We are surrounded by words. They are spoken to and by us, written to persuade us, intrigue us, and inform us. Words are a major way that we communicate. And putting words together in creative and compelling ways is a big part of what marketing is all about.
But, not all words are created equal. It takes time to come up with just the right copy to convey the value your brand or organization has to offer and make the case for why you are the perfect fit for your audience. Words have power. When you find the right combination, your marketing strategy can shine.
So, what do you need to know to make your copy more compelling and ensure it is read?
Storytelling is an essential and ancient part of human communication. Before the advent of writing, detailed stories were told orally, passed from generation to generation. Stories hold meaning for cultures, reflecting their histories, beliefs, and customs. We tell stories to learn, build relationships, and make sense of the world around us.
In fact, our brains are programmed to recognize patterns and find meaning in those patterns. A story is a kind of pattern, and stories are an effective marketing tool that you can use to build connection with your audience.
There are good stories, and then there are great stories, the ones we remember. But what makes a compelling, memorable story?
But how much of your copy is actually being read? According to Hinge Marketing, visitors only read an average of 28% of the words on a web page.
The good news is, this is an average, and won’t be true for every website. While some websites aren’t user-friendly, your site doesn’t have to be one of them. You can increase the percentage of words read on your site, generate more traffic, and drive more sales using these 5 tips.
Think about the last ad you saw, watched, or heard. Maybe it was a radio jingle that’s now stuck in your head. It’s catchy, right? And it was likely written by a copywriter.
Often the words “copywriting” and “content writing” are used interchangeably. But they’re actually quite different approaches to marketing, requiring different techniques to be successful. Though they function differently, copywriting and content writing ultimately have the same end goal: to generate leads that convert into sales. And both are essential tools of a well-rounded and successful marketing strategy.