Think about the last sporting event you attended. What was it like? You may have heard music, the voice of an announcer, and cheers of delight, alongside cries of disappointment, as one team scored over the other. Maybe you sat on a hard bleacher, with a basket of warm food or a cold drink, your eyes trained on the field, court, or rink as you waited breathlessly for your team to take the game.
You feel a strong affinity to your team, aided by the hat, t-shirt, or jacket you’re always wearing with your team’s logo on it. If you’d happened to look around at other fans during that last sporting event, it’s likely many of them were wearing something to support the team, too. You may have little else in common with your fellow fans, but in your support of the team, you’re united. You share a high-five with the person next to you as your team scores, and while you may not be a part of the official lineup out on the field, you are part of an even bigger team of fans.
Your Workplace is a Team Environment
Just as buying apparel to support your team brings you into a circle of loyal and united fans, investing in apparel for your business team can be a unifying force, too. In the same way that you feel pride in supporting your sports team, your employees will feel a sense of pride representing a company that they respect.
The promotional products market in the U.S. is currently worth over $20 billion in annual revenue. One of the most popular forms of promotional product advertising is branded apparel. And it’s not only good for marketing your business externally—branded apparel can have real effects on the inner workings of your company, too.
When you make the decision to invest in corporate apparel, you are helping to change the culture of your business. Although you can decide whether or not to make your branded apparel a part of the required dress code for all employees, doing so can alter the mindset of your work team—in a positive way. While the notion of a uniform may not appeal to some workers, there are so many apparel options available that it’s possible to find something your whole team will be proud to wear. Many employees are happier having branded apparel as a part of their dress code, as it makes it easier to decide what to wear each day and can be viewed as a more casual and comfortable clothing alternative.
Fostering Commitment in the Workplace
If you’ve given thought to cultivating your brand, caring for your employees and bringing a thoughtful and professional manner to your business strategy, your employees are likely to feel a sense of loyalty to your company. When loyalty is present, employees will feel proud to sport your logo on their clothes and associate themselves with your brand.
One of the most important benefits of company apparel is that it can lead to more open communication. Whether your business is large or small, there is certainly a hierarchy. While that hierarchy won’t disappear, having all levels of your company wear similar clothing featuring your logo can help those lines between upper and lower management to fade a bit, which is good for your company culture. Seeing others wear the company logo is an equalizer, a reminder that you are all on the same team, leading to more open discussions and greater cooperation among the work team.
Being part of a team creates a sense of shared identity not just among coworkers, but also with your company’s values and mission statement. When your employees are wearing clothing branded with your logo, it’s a frequent reminder of what they are working for and what they represent.
This can change your employees’ mindset, so that they feel a greater responsibility for upholding your company’s values. With this responsibility often comes a commitment to better represent the company, leading to a better customer service experience for customer and employee. Your employees can even become brand ambassadors, who will carry your vision out into the world.
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