10 Essential Outdoor Promotional Products

Golf course man and woman using branded promotional products

Summer has arrived, with Vermonters trading winter coats and skis for flip flops and camping gear. This season is especially hot for outdoor promotional products, with a variety of items available for branding that emphasize being active and enjoying all that the outdoors has to offer.

Here are 10 of our favorite picks for branded outdoor promotional products.

1. Bamboo Straws

Biodegradable Bamboo Straws

Summer is the time to sip cool drinks on hot days. Often, you may be enjoying these drinks with a straw. Plastic straws are being banned in more and more locations, and reusable alternatives can be used on the go or in the comfort of your own home. Branded straws, including a biodegradable bamboo option, show your brand’s commitment to sustainability.

2. Roasting Sticks

Marshmallow roasting sticks with branded carrying bag

This promo item caught my eye! Smores are a Summer staple, and a branded roasting set is perfect for toasting marshmallows, hot dogs, or anything else over a campfire.

3. Reusable Water Bottles

gray metal water bottle decorated with blue and white logo

Reusable and recycled bottles are a top promotional item any time of the year, but going into Summer they are an especially popular choice. As people spend more time outside in hot weather, they’ll want cold drinks handy. Insulated bottles help keep beverages cool for long periods of time and encourage the use of reusable versus plastic disposable bottles.

4. Cooling Towels

Whether you’re golfing or gardening, cooling towels are designed to help you stay cool during extended work or play. Simply soak the towel in water, wring it out, and wear it around your head or neck for a refreshing boost.

5. BBQ Set

Bamboo Barbecue Set Branded

A successful promo item is one that is used by the recipient. A quality branded BBQ set will not only be used but used in a location and situation that’s fun and personal: a family cookout.

6. Blankets

Embroidered blanket outdoor promotional product

Blankets are perfect to spread out on the grass for a day in the sun, or as a cover up on chilly nights under the stars. A gift of a branded blanket adds a personal touch, that can easily transition from use in the home to wherever your recipient’s travels take them.

7. Chairs

Folding Camp Chair with Logo

A comfortable folding chair is a must-have for sporting events, beach days, camping, barbeques, and more! Branded chairs can be effective as prizes for event giveaways or as higher-end thank you gifts to top customers.

8. Backpacks

Purple drawstring backpack with full color logo art

Whether it’s a drawstring bag for a day at the pool or a durable option for hikers, backpacks are used by people of all age groups and activity levels. And, bags are also the most visible of branded items, generating more impressions than any other promo product.

9. Koozies & Insulated Coolers

Blue branded picnic basket with food inside

When the weather is hot, you’ve got to keep your food and drinks extra cool. Insulated bags, coolers, and Koozies are especially useful this time of year. They can be used in a variety of environments, ensuring your brand is seen by a wide audience.

10. Frisbees

Array of colorful branded frisbees

No barbecue or day at the beach is complete without a Frisbee! Branded frisbees have been a popular promotional item for nearly 50 years.  Frisbees and flying discs make for inexpensive event giveaways that will send your brand soaring.

Encourage recipients to bring your brand along on their outdoor adventures with promotional products. Decorating items like these 10 with your logo helps to associate your brand with fun, leisure, and activity. Contact Sarah, our Promotional Branding Specialist, to discuss ways you can brand for the Summer with promotional products.

A Fun History of Promo: The Frisbee

Red branded frisbee

What does the term “branded promotional product” mean to you? It may bring to mind the basics: pens, t-shirts, and mugs. But it doesn’t stop there. Items for fun and play, like Frisbees, can also be decorated with your logo and used to send a unique message.

The Frisbee has a long history, from ancient sport to college pastime to its use as an advertising tool and promotional product. Let’s toss things back in time in our next installment of A Fun History of Promo.

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Eco-Friendly Promotional Products Speak Volumes

Eco-Friendly Promo Header

What does it mean to you to be a Vermonter? One thing that has always been a piece of the Vermont brand, and that’s a part of my philosophy, is minimizing our environmental impact. Vermont is overflowing with locally produced items that breathe quality and sustainability. It’s an essential part of who we are as a community.

In the business world, it’s crucial that you can back up your claims.  You want your marketing, including promotional products, to accurately reflect your brand and its core beliefs. If your company has an eco-friendly focus and you’re looking to market your brand with promotional products, there are several options available produced with sustainability in mind.

This is especially important in today’s market due to the up and coming generation – Gen Z. Expected to make up 40% of the U.S. consumer market by 2020, members of Gen Z consistently list a company’s values as a top factor in choosing whether to work with that company. Those values include both social and environmental responsibility.

With that in mind, we created our Promo with a Purpose campaign to highlight promotional products that are made with a focus on sustainability and reusability.

Explore our ultimate guide to eco-friendly promotional products below!

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Top 5 Reasons Your Customers Keep Promotional Products

Considering using promotional products to market your business? With so many different items available for branding, there’s sure to be a product that’s the perfect fit for your brand’s personality, which you can put to work to promote your company or organization.

But before you buy just any logoed product, consider this. Your promotional products are going to have the most impact, and lead to the most success for your business, if they are regularly used by the recipients.

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The (Fun) History of The Branded Tote Bag

Young woman smiling and holding blue branded tote bag

Searching for logo branded items? These days, the possibilities are almost endless. It’s easier than ever to find an item that represents your brand and your message.

The promotional products industry is a massive, global industry. And it owes its launch to a basic product: the branded tote bag.

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5 Ways to Use Promotional Products

Take a look around your work space. How many branded items do you see? I’ve got 4 within easy reach—in fact, 74% of consumers have at least 1 promotional product in their work space.

There are a lot of numbers out there citing the effectiveness of promotional products. They are a usable, versatile advertising medium that can generate awareness of and excitement about your brand. But how and when should you go about using them? Try one of these 5 strategies to start incorporating promotional products into your business strategy.

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Sustainable Branding with Cork Promotional Products

Cork bark is harvested from trees in long strips, like those piled here.

When you hear the word “cork” you may be reminded of pushing pins into a cork board or popping the seal on a bottle of wine. But today, cork is being used in more ways than ever before, as a lightweight, versatile, and environmentally friendly crafting material. Cork is increasingly popular with designers and is being used as a component in several categories of branded promotional products.

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Nonprofit Promo Enhances Fundraising

Promotional products have been around for a long time. And they’re becoming ever more prevalent and desired. 80% of us have at least one promotional product, and over half will use that item at least once per week. Promo is a sure-fire way to enhance marketing strategy, helping nonprofits to achieve goals and generate more fundraising dollars.

4 Reasons Promo Benefits Nonprofits

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Subtle and Effective: Printing with Emboss or Deboss

Emboss with gold foil reading Golden Blacksmith
Embossing gives your printing a unique look and feel. Ribbon vector created by Freepik.

When you think about printing you may be thinking of a printed sheet as a flat, 2D product. But in fact, what makes print such a compelling and effective medium is its physicality. Holding a printed item in your hand, whether it’s a brochure, postcard, or envelope, is shown to increase marketing success. Print boasts a 70% higher recall over digital, is trusted 34% more than digital, and is easier to process—92% of individuals ages 18-23 find it easier to concentrate on and process printed content.

Print has power. And when you’re able to get your printing in front of potential lead, you’ve got to make it count. You can make your printing more powerful by using artistic techniques like embossing and debossing.

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Hot Branded Products for 2018

2018 written with sparklers

What will 2018 be for you? At Paw Print, we’re looking ahead to a year of adventure, movement, and being outdoors. It’s no coincidence that Pantone’s Color of the Year for 2018, Ultra Violet, is described as a “thoughtful” and “forward-thinking” hue.

Expect this theme to carry over into promotional products this year. There are many items on the market encouraging exploration, environmental advocacy, and activity. You can ensure these descriptions come to define your business by incorporating related promotional products into your marketing strategy.

A key rule of an effective promotional product: it must be something your audience will use. Here are some items consumers will want to use, again and again.

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