Multi-channel Marketing Archives - Page 2 of 2

6 Key Statistics: The Stickiness of Promotional Products

As I waited in line at an event this weekend, my gaze settled on the back of a man standing a bit ahead of me. His black shirt featured the intriguing name and logo of a brewing company I hadn’t heard of before. I was instantly curious—what’s the story here?

I lost track of this individual in the crowd. But his shirt stuck with me. I did a search for the brand on Google, and decided to bring along some of this beer next time I get together with friends. Without any commercials, traditional advertisements, or over-the-top marketing campaigns, this brewery earned itself a customer.

If you look around your desk right now, it’s likely you’ll find a promotional product or two. Any item printed with the logo of an organization you support or company you do business with falls into this category. These promotional products may be a part of your daily routine. Consider the coffee mug you carry to work, the pen you write notes with, or the shirt you wear to the gym.

The use of promotional products is an increasingly popular method of growing brand awareness. As the brewery shirt shows, putting branded promotional products out into the world can help your fans become brand ambassadors. In doing so, you’re creating more fans (and paying customers) for your business. Continue reading “6 Key Statistics: The Stickiness of Promotional Products”

The Best Way to Add Value to Your Direct Mail

customized direct mail personalization letter and envelope — Personalizing our direct mail letters and envelopes shows potential clients you have experience working with experts in their field.

Direct Mail [Still] Works

Reflecting on the different ways to get your message in front of your intended audience, you may be thinking about marketing emails, social media strategy, or hosting an event. All of these are essential to a well-rounded marketing plan. But a piece is missing. You’re forgetting direct mail.

“Snail mail” may not seem like it fits in with our technology-driven world. But direct mail has proven itself as a vital piece of any marketing strategy. Consider the following statistics:

56 percent of consumers believe print is the most trustworthy form of marketing
59 percent of U.S. consumers like to get mail from brands regarding new products
40 percent of consumers will try a new business after receiving a direct mail piece

Continue reading “The Best Way to Add Value to Your Direct Mail”

Practicing List Hygiene to Better Reach Your Audience

list hygiene cartoon

Do you want to achieve the best possible return on investment in your direct marketing efforts? Start by cleaning up your contact lists.

Keeping Contacts Connected

In the marketing realm, there have never been more ways to connect with your audience. Tested methods like direct mail and email are still holding their own. An integral part of these campaigns are your recipients.

Sending direct mail and marketing emails can bring a lot of attention to your organization or business. But this will only work if you are reaching and connecting with your intended audience. If you aren’t taking the time to maintain your contact lists, the success of your campaigns could be in jeopardy. Continue reading “Practicing List Hygiene to Better Reach Your Audience”

The #1 Factor in Email Marketing Success

Drowning in Email

It’s Monday morning, and you’ve just opened your email inbox. A slew of new messages awaits you, from organizations you follow, stores you have shopped at and accounts you have signed up for.

Chances are, you’ve got a lot to read and little time to do so. With 83 percent of B2B marketers using email in their content marketing strategy, that amounts to a lot of content reaching each consumer. Because of this, 70 percent of email users feel they receive too many emails. Continue reading “The #1 Factor in Email Marketing Success”

The Effectiveness of Multi-Channel Marketing

Since the emergence of email in the mid-1990’s, much has been expressed comparing traditional direct mail to email marketing. Dubbed snail mail, the ensuing years have seen a decline in direct mail and a corresponding explosion of the use of email.

This is no wonder given the ease of deploying email. With a couple of extra clicks, you can increase your reach from only one recipient to hundreds or even thousands. It may seem like email campaigns are the most efficient method of reaching your audience—wide ranging and instantaneous.

The use of email marketing is compelling and both popular and effective in its own right. But it suffers a bit from its own success. And while direct mail is not as prevalent as it was for decades, its inherent differences and qualities compared to email find it making a comeback. Continue reading “The Effectiveness of Multi-Channel Marketing”