Eco-Friendly Promotional Products Speak Volumes

Eco-Friendly Promo Header

What does it mean to you to be a Vermonter? One thing that has always been a piece of the Vermont brand, and that’s a part of my philosophy, is minimizing our environmental impact. Vermont is overflowing with locally produced items that breathe quality and sustainability. It’s an essential part of who we are as a community.

In the business world, it’s crucial that you can back up your claims.  You want your marketing, including promotional products, to accurately reflect your brand and its core beliefs. If your company has an eco-friendly focus and you’re looking to market your brand with promotional products, there are several options available produced with sustainability in mind.

This is especially important in today’s market due to the up and coming generation – Gen Z. Expected to make up 40% of the U.S. consumer market by 2020, members of Gen Z consistently list a company’s values as a top factor in choosing whether to work with that company. Those values include both social and environmental responsibility.

With that in mind, we created our Promo with a Purpose campaign to highlight promotional products that are made with a focus on sustainability and reusability.

Explore our ultimate guide to eco-friendly promotional products below!

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Top 5 Reasons Your Customers Keep Promotional Products

Considering using promotional products to market your business? With so many different items available for branding, there’s sure to be a product that’s the perfect fit for your brand’s personality, which you can put to work to promote your company or organization.

But before you buy just any logoed product, consider this. Your promotional products are going to have the most impact, and lead to the most success for your business, if they are regularly used by the recipients.

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The (Fun) History of The Branded Tote Bag

Young woman smiling and holding blue branded tote bag

Searching for logo branded items? These days, the possibilities are almost endless. It’s easier than ever to find an item that represents your brand and your message.

The promotional products industry is a massive, global industry. And it owes its launch to a basic product: the branded tote bag.

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5 Ways to Use Promotional Products

Take a look around your work space. How many branded items do you see? I’ve got 4 within easy reach—in fact, 74% of consumers have at least 1 promotional product in their work space.

There are a lot of numbers out there citing the effectiveness of promotional products. They are a usable, versatile advertising medium that can generate awareness of and excitement about your brand. But how and when should you go about using them? Try one of these 5 strategies to start incorporating promotional products into your business strategy.

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Sustainable Branding with Cork Promotional Products

Cork bark is harvested from trees in long strips, like those piled here.

When you hear the word “cork” you may be reminded of pushing pins into a cork board or popping the seal on a bottle of wine. But today, cork is being used in more ways than ever before, as a lightweight, versatile, and environmentally friendly crafting material. Cork is increasingly popular with designers and is being used as a component in several categories of branded promotional products.

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5 Steps for Marketing Planning Success

Office team cdiscussing marketing plan

When it comes to marketing your business, you’re only as effective as your marketing plan. Without a set of concrete goals and detailed steps for achieving them, it’s difficult to stay on track and impossible to measure the effectiveness of your marketing efforts.

For many businesses, a new year is a natural time to plan for the year ahead and begin implementing new strategies and schedules. Whether you’re in the midst of planning your marketing for the year or are waiting for a slower time to plan, the following tips can help you begin to think about making this year the best yet for your marketing.

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Nonprofit Promo Enhances Fundraising

Promotional products have been around for a long time. And they’re becoming ever more prevalent and desired. 80% of us have at least one promotional product, and over half will use that item at least once per week. Promo is a sure-fire way to enhance marketing strategy, helping nonprofits to achieve goals and generate more fundraising dollars.

4 Reasons Promo Benefits Nonprofits

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Subtle and Effective: Printing with Emboss or Deboss

Emboss with gold foil reading Golden Blacksmith
Embossing gives your printing a unique look and feel. Ribbon vector created by Freepik.

When you think about printing you may be thinking of a printed sheet as a flat, 2D product. But in fact, what makes print such a compelling and effective medium is its physicality. Holding a printed item in your hand, whether it’s a brochure, postcard, or envelope, is shown to increase marketing success. Print boasts a 70% higher recall over digital, is trusted 34% more than digital, and is easier to process—92% of individuals ages 18-23 find it easier to concentrate on and process printed content.

Print has power. And when you’re able to get your printing in front of potential lead, you’ve got to make it count. You can make your printing more powerful by using artistic techniques like embossing and debossing.

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A Special Way To Thank Major Donors

woman in white t-shirt holding thank you gift box
Ribbon image created by Valeria_aksakova – Freepik.com

One of the most important pieces of the nonprofit fundraising puzzle is discovering new and creative ways to thank your donors. Promotional products are an increasingly popular way to say thank you to donors while also spreading awareness of your organization.

When you add promo to your fundraising strategy, you may want to do so by developing a gift program. Presenting your top donors with a special gift in the form of a promotional product can solidify your relationship with them. And, when you provide a donor with a quality item they’ll be using frequently, you’re helping to spread the word about your organization even further.

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Hot Branded Products for 2018

2018 written with sparklers
donorlynk.com

What will 2018 be for you? At Paw Print, we’re looking ahead to a year of adventure, movement, and being outdoors. It’s no coincidence that Pantone’s Color of the Year for 2018, Ultra Violet, is described as a “thoughtful” and “forward-thinking” hue.

Expect this theme to carry over into promotional products this year. There are many items on the market encouraging exploration, environmental advocacy, and activity. You can ensure these descriptions come to define your business by incorporating related promotional products into your marketing strategy.

A key rule of an effective promotional product: it must be something your audience will use. Here are some items consumers will want to use, again and again.

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