Subtle and Effective: Printing with Emboss or Deboss

Embossing with gold foil reading Golden Blacksmith
Embossing gives your printing a unique look and feel. Ribbon vector created by Freepik.

When you think about printing you may be thinking of a printed sheet as a flat, 2D product. But in fact, what makes print such a compelling and effective medium is its physicality. Holding a printed item in your hand, whether it’s a brochure, postcard, or envelope, is shown to increase marketing success. Print boasts a 70% higher recall over digital, is trusted 34% more than digital, and is easier to process—92% of individuals ages 18-23 find it easier to concentrate on and process printed content.

Print has power. And when you’re able to get your printing in front of potential lead, you’ve got to make it count. You can make your printing more powerful by using artistic techniques like embossing and debossing.

What is Emboss?

Red folder decorated with embossing reading Cathedral Square Corporation in white
This folder was decorated using both a blind emboss (background image) and a one color emboss (text).

Embossing produces a raised, 3D effect on the printed item. It is visible on both sides of the piece: as a raised surface on the front, and an indention on the back side. Two dies, or metal plates, are used, one for the front and one for the back. The paper is sandwiched between the plates at high pressure to create the emboss.

You can use what is called a “blind emboss” where the raised surface is the same color as the paper. Or, you can apply ink or foils to make the emboss really pop.

What is Deboss?

Consider debossing as the opposite of embossing. Rather than creating a raised surface, debossing uses a die to imprint your logo or image into the surface material, giving an indented or depressed look. As with embossing, the debossed area can be filled with ink or foil, though a blind deboss is also a common choice.

debossed journal reading Behind the Barrel, Wild Turkey
Debossing is able to capture your artwork in fine detail.

While both embossing and debossing have been a part of the print industry for many years, you won’t see this method decorating just any product. Adding an emboss or deboss to your printing can give your items something extra, that’s sure to get noticed.

When you hand someone a business card that’s embossed or debossed, it’s guaranteed that they’ll pause and feel the textures, creating an instant “wow” impression. The same is true when receiving a letter on letterhead that’s embossed/debossed. If you want to make an impression, this method will do it!

Subtlety of Debossing with Promo

brown leather journal with white stitching and embossed artwork
Leather and faux leather materials are ideal surfaces for debossing.

Another area in which debossing has found popularity is with promotional products. Debossing looks impressive on paper. And it’s especially striking on items made of leather, faux leather, or vinyl. Journals, portfolios, and luggage tags are popular items on today’s promotional products market. Imprinting these products with a deboss rather than a screen print will create a very different look.

When deciding how to brand promo products, a common question is, how much branding? It’s always important when marketing with promo to know who your audience is and how they will be using your items. What you choose to imprint and how you do so are big pieces of that decision.

Often, branding is most effective when it is subtle. A potential customer may not want to use a journal with your logo imprinted in bold colors across the front. If they are just starting to work with your company, they probably aren’t ready for that level of brand engagement.

This is where a deboss can be the perfect solution. Blind debossing can create a more sophisticated look without being flashy. A smaller, debossed logo may be more impressive to a potential client than a large printed one. And, if they are more excited about the item, they’re more likely to start using it.

At Paw Print, we offer embossed, debossed, engraved, and foil stamped products. Stop in today to explore our samples and see how embossing and debossing can be excellent choices for your brand.

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A Special Way To Thank Major Donors

woman in white t-shirt holding red gift with pink ribbon
Ribbon image created by Valeria_aksakova – Freepik.com

One of the most important pieces of the nonprofit fundraising puzzle is discovering new and creative ways to thank your donors. Promotional products are an increasingly popular way to say thank you to donors while also spreading awareness of your organization.

When you add promo to your fundraising strategy, you may want to do so by developing a gift program. Presenting your top donors with a special gift in the form of a promotional product can solidify your relationship with them. And, when you provide a donor with a quality item they’ll be using frequently, you’re helping to spread the word about your organization even further.

What to Remember

A good practice to follow when gifting promotional products is to use the gift as a surprise. Depending on what the item is, you can present it before the donation is made or after. However, you want to avoid presenting the item in a transactional way, as in, give $50 to receive this mug. A study conducted at Yale found that we feel positive about giving when it instills a sense of altruism in us, a feeling that we’ve selflessly done something to help others. We’re giving to get that feeling. But, when we know that our contribution will be rewarded in some way (my dollars for this mug) we tend to feel selfish rather than selfless, leading us to give less.

Instead, presenting a potential donor with a gift before a donation is made instills a sense of reciprocity. And surprising donors with something special after they’ve selflessly given helps build a positive feeling for your organization.

In addition to when you present the gift, consider how you will present it. The language you use is important. Donors will feel more positive about the gift if you present it as a tool to further your mission. You can tell the donor how their use of the item will help to spread awareness of your organization, increasing their engagement with you and making them eager to use the gift you’ve given.

Top Gifts for Top Donors

brown leather journal with tie laying on wooden boards
These debossed leather refillable journals have a soft feel and a high-end look donors will love.

While you may have varying levels of gifts to thank all your donors, your top donors deserve something special. These are the individuals who consistently make game-changing contributions to your organization. This often means financially, but it may also be someone who invests their time and expertise into helping your organization to grow and its beneficiaries to shine.

Whomever you are looking to thank, here are some gifts your donors will appreciate:

Branded Journal: Journals and portfolios are a popular item on today’s promo market. With a range of sizes and styles, it’s easy to find an item that fits with your brand and your message. Decorating a journal with a deboss or hot foil stamp is a subtle and professional way to brand, giving the item added texture and depth.

Etched Pen: There’s no getting around it—we spend a lot of time in front of screens. However, there are still times when only a hand-written note will do. You can make the writing experience enjoyable for your donors by presenting them with a higher-end metal or hardwood pen. Decorating the pen with an etching will give it a classy look.

black metal pen etched with Panasonic logo

young woman wearing red fleece jacket and khaki pants

Apparel Item: A high-quality apparel item embroidered with your logo is something many donors would love to receive, and to wear. Apparel is the most popular group of items in the promo industry. And it represents a major way to spread awareness about your organization. You could present your top donors with an embroidered jacket, vest, hat, scarf or socks. They’ll be sure to wear the item throughout the day, bringing your name with them to everyone they meet.

 

 red metal hydroflask water bottle imprinted with white CSI logoMug/Tumbler/Water Bottle: I use a water bottle and a travel mug nearly every day, and it’s likely many of your donors do as well. It’s important to me that these items are durable and functional, and that they are representative of myself and the things that matter to me. Presenting your top donors with a stainless steel etched tumbler or water bottle is sure to make an impression, both on your donors and their friends, families, and coworkers.black coffee mug with Fenton Construction Logo

Want to make your gift even more personal? Some products can be decorated using variable data printing methods. This means that in addition to including your nonprofit’s logo or tagline on the gift, you can personalize each item with the name or initials of the donor. If you want to wow your donors with a unique gift, this is the way to go.

Paw Print & Mail offers a wide variety of promotional products, and we’re ready assist you with finding the right promo for your donors. Explore our online catalog, or contact us today and start promoting your nonprofit with promotional products.

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Eco-Friendly Promotional Products Speak Volumes

What does it mean to you to be a Vermonter? One thing that has always been a piece of the Vermont brand, and that’s a part of my philosophy, is minimizing our environmental impact. Vermont is overflowing with locally produced items that breathe quality and sustainability. It’s an essential part of who we are as a community.

In the business world, it’s crucial that you can back up your claims.  You want your marketing, including promotional products, to accurately reflect your brand and its core beliefs. If your company has an eco-friendly focus and you’re looking to market your brand with promotional products, there are several options available produced with sustainability in mind.

Vegan Leather

black backpack made of vegan leather labeled with gravity logo in white ink
Several vegan leather products can be found, including bags, wallets, luggage tags, tablet covers and portfolios.

While leather has long been a base material for many apparel and accessory products, there are concerns regarding its ethical and environmental costs. Many consumers today are choosing to adopt a vegan lifestyle, not only in what they eat, but also regarding the physical products they wear and use. Even those who aren’t committed vegans see the leather production process as problematic, for the animals, the environment, and the individuals who tan and cure the leather.

Vegan leather is essentially another term for faux leather. Non-leather alternatives have been on the market for a while, but vegan leather is now taking the accessories market by storm. Bags, watch bands, journals and many more vegan leather products are in high demand. Another factor in its favor is the cost—it’s more affordable than true leather options.

black purse vegan leather with tassel on left
The fashion industry has long been aware of vegan leather, ensuring the availability of several stylish products.

While vegan leather is a synthetic product, the apparel industry is getting smarter and pickier about the materials used to compose their vegan leather. This ensures that consumers can confidently purchase leather alternatives, knowing they are making an eco-friendly choice.

 

 

Biodegradable and Recycled Pens

black gold and blue pens made of paper and biodegradable plastic
These pens are made of recycled paper and a biodegradable plastic-like material made of corn.

Pens are a staple promotional product, for good reason. They’re inexpensive, useful, and great to give away. However, pens do have a short lifespan compared to other promotional products and are generally not reusable.

The good news is, the pen market is robust, and many vendors are concerned about the impact their products have on the environment. Several options are composed of either recycled paper, a corn-based plastic, or a combination of both. In addition to being composed of natural and recycled material, these pens are also biodegradable, and have a unique look and feel.

A Shirt Made from Soda Bottles

red haired woman wearing red t shirt and jeans
These blended tees are partially made with recycled plastic bottles.

Recycled options aren’t limited to promotional accessories—there are also eco-conscious options when it comes to apparel. Though only a small portion of textiles are currently recycled, we can expect that number to grow as more consumers are actively calling for greater sustainability in the apparel market.

Several vendors are producing clothing using a portion of recycled materials, including plastic bottles and fibers from other garments. These items maintain the quality of new fiber while giving consumers added peace of mind.

Refillable Portfolios

We may live in a digital world, but there are always times when we need to hand write notes.  A popular trend this year is the reusable portfolio. These items typically consist of a durable outer cover with removable and replaceable inner notepads.

vinyl portfolios three standing upright and two laying open on a table with a pen
These vinyl portfolios have a unique look and feel, and are composed of 100% recycled materials.

Composed of high-quality leather, faux leather, or recycled vinyl, these portfolios are a nice branding opportunity that consumers are sure to use again and again. They are perfect for debossing, which gives the piece a professional look and feel.

Are you interested in marketing with promotional products? We have a wide variety of items, including eco-friendly options, available in our online catalog. Contact us and start a conversation about how promo can help your business today.

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Hot Branded Products for 2018

2018 written with sparklers
donorlynk.com

What will 2018 be for you? At Paw Print, we’re looking ahead to a year of adventure, movement, and being outdoors. It’s no coincidence that Pantone’s Color of the Year for 2018, Ultra Violet, is described as a “thoughtful” and “forward-thinking” hue.

Expect this theme to carry over into promotional products this year. There are many items on the market encouraging exploration, environmental advocacy, and activity. You can ensure these descriptions come to define your business by incorporating related promotional products into your marketing strategy.

A key rule of an effective promotional product: it must be something your audience will use. Here are some items consumers will want to use, again and again.

Stainless Steel Water Bottles:

Let’s face it—we live in a world run by plastic. So many of the items we encounter daily are composed partly or entirely of plastic.

What’s a better alternative? Metal.

Metal water bottles give a sense of quality and class—this is not your average drink ware. Expect to see a preference for metal and glass bottles to continue through 2018. Metal water bottles, specifically those composed of stainless steel, are long lasting, durable, healthier and travel well. They’re at home at your office meeting or on top of a mountain.

Other benefits of stainless steel bottles include:

  • Don’t retain flavors: ensure a fresh taste with every drink
  • Toxin free: even BPA-free plastic can leach other toxins into your drinks
  • Keeps drinks colder and hotter for longer periods
  • Money saver: over time, using a reusable metal bottle versus disposable plastic will save consumers a significant chunk of change
  • Environmental benefits: most disposable plastic water bottles are not recycled, and require a lot of energy and fossil fuels to manufacture and distribute

two metal water bottles gray with blue and white logo and copper with white logo

 

A popular style on the market today, this 17 oz bottle can be ordered in a variety of finishes and colors. Composed entirely of stainless steel, the bottle includes copper vacuum insulation to keep your beverages cool or hot throughout the day. With a sleek design and quality materials, stainless steel bottles are sure to be popular with your customers and employees.

 

glass water bottle with steel lid decorated with orange and pink dunkin donuts logo

 

If glass is a better fit for you, this 20 oz option includes a steel cap and full glass body. Though perhaps not the best choice for more strenuous adventures, glass still offers an environmentally friendly solution and is a great branding opportunity. You can imprint all water bottles with the logo of your choice.

 

Doohickey:

silver and black carabiner tools

Have you ever looked at an unidentifiable item and wondered, what’s this doohickey? The official doohicKey brings many doohickeys into one. You can measure, cut, tighten hardware, and open bottles, all with one tool.

I can think of several occasions where I knew exactly what item I needed, but just didn’t have it. You’ve probably been in similar situations, as have your customers. The doohicKey is a multi-functional tool for on-the-spot action. It’s made of stainless steel, so it’s sure to last. And it can be engraved with your logo, so you’ll stay top of mind with your audience. They’ll be prepared for anything!

Socks:

When you get dressed in the morning, there’s a pretty good chance socks are included in your outfit for the day. If you work in a corporate position, there may be a dress code that makes it hard for you to express your personality. But you can often add a bit of character to your outfit with fun socks.

colorful sock on foot depicting corporate logo

Now you can give your company some extra personality with socks branded with your logo. Create a fun and functional promotional giveaway with both full color print and embroidery options.

two striped socks embroidered with business logos on cuff

When I was a kid, socks were a bit of a disappointing gift; but now, I always look forward to receiving a fun new pair for my collection. Fans of your brand will be eager to wear your socks wherever life takes them.

Want to add energy and excitement to your branding? Incorporating fun promotional items like these into your marketing strategy is sure to turn some heads. At Paw Print & Mail, we can help you find just the right promotional products to promote your company. Stay tuned next week for our top picks for apparel in 2018!

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Consider the Subtle Branding Approach

Branding-paw-print-and-mailEach morning as I prepare for work, I gather up the essentials: keys, phone, lunch, and travel mug. Whether I’m in the mood for coffee or tea, starting my day with a hot beverage is part of my routine, and it’s probably part of yours too. My mug gets a lot of use, but it’s not only functional—it also makes a statement. With a bright colored body and bold logo, my mug shows that I’m a proud graduate of my college. I’m not just drinking coffee; I’ve become a brand ambassador for my school.

While I could use any mug, I chose one that makes a statement with bold branding because the connection to my school is an important part of who I am. However, such branding is not the right fit for every product or every customer. Sometimes a subtler branding approach may lead to more engagement from a prospective customer—and more sales and leads for your business.

Why Use Promotional Products?

Branded promotional items are everywhere these days. It’s likely you have several yourself. Promo marketing includes the basics, like branded apparel, mugs, and pens, and also things like golf balls, kitchen items, and car accessories. You could even get a branded toaster, if you wanted. Your options for promotional products are nearly unlimited. But what is the real benefit to using them?

According to the British Promotional Merchandise Association (BPMA), advertising with promotional products directly correlates with improved brand recognition and increased sales. It’s also been shown to have a higher return on investment than other marketing strategies.

Including promotional products in your larger marketing strategy increases the effectiveness of your other marketing methods by 44%. And a study by Promotional Products Association International (PPAI) found that 52% of survey respondents did business with a company after receiving a promotional product from them. Promotional product marketing increases brand awareness and gives your company an edge over the competition.

Where Do I Start?

Target-Branding-Paw-Print-And-Mail
Background vector created by Iconicbestiary – Freepik.com

The key to effective promotional products is that they must be useful to your audience. An item like a pen will get widespread use, but to make the most of promo marketing, you have to think deeper about your customers. Even if you create a quality product, if your target audience doesn’t regularly use that item, your marketing will not be as effective.

So, if you have a fitness center, you could have branded water bottles or t-shirts. Or, if you’re in the technology field, try mousepads or USB drives. If your customers not only use the products, but use them when they’re making decisions related to the products or services you offer, you’ll stay at the top of their minds.

Functionality is essential, but another factor to consider is the branding itself. Sticking your logo all over an item may not always be the answer. How much branding is too much branding?

The Subtle Branding Approach

Promo-product-stat-paw-print-and-mail

There are a number of ways to include promo products in your marketing. You can give them away at events, you can sell them, you can wear them, and you can include them in a mailing package to reach out to prospects or to thank current customers.

Each of these approaches connects you with a different audience. One way you can differentiate is to choose a level of branding that corresponds to your audience’s level of brand awareness.

In the example of my mug, I want to be a brand ambassador and use a product that promotes and reminds me of my college. That level of branding appeals to me in this instance, but it won’t appeal to everyone. It may seem that placing your logo on an item your audience regularly uses would be a win-win—they’ll use the item, and your business will be promoted. But if you go overboard with branding, it could be too much for people who aren’t already affiliated with you, and you run the risk of your item not being used at all.

The more personal and/or professional a promotional product is, and depending on how, when, or by whom it may be used, the subtler your branding on that item can be. For example, a journal or portfolio binder are items a professional may enjoy receiving. But, will they tend to use it if your logo is splashed all over it? Such an item is more “yours” than “theirs,” so consider this when designing and purchasing certain types of promotional products.

You could choose to keep your branding, but tone it down. Maybe you convert your colorful logo to a neutral black or gray. You still include it on a promotional item, but make it smaller and place it on a sleek, quality product that will impress your audience.

Another way to be subtle is to include branding that is not specific to your company. You can position the promotional item to elicit a concept or best practice that your audience can relate to. Say you’re a company focused on energy efficiency. You could have promo items like an eco-friendly water bottle or journal decorated with an image, phrase, or artwork that your customer base (environmental advocates who support clean, efficient energy practices) will relate to. It represents your company more subtly than a basic logo.

If I were a long-time customer of your energy company, I may be likely to use a product branded with just your logo, because I support what you do and want other people to understand your mission and utilize your services. But if I were a prospective customer who was just learning about you, a product emblazoned with your logo is more likely to end up collecting dust. If you can connect with your audience based on a concept they relate to, you’re taking a step towards making them customers and brand ambassadors.

What’s your take—should companies use more or less branding on a promotional product? What branded products have you received and love to use? Let us know!

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6 Key Statistics: The Stickiness of Promotional Products

Branded_Promotional_Products_Paw_Print_And_MailAs I waited in line at an event this weekend, my gaze settled on the back of a man standing a bit ahead of me. His black shirt featured the intriguing name and logo of a brewing company I hadn’t heard of before, and I was instantly curious—what’s the story here?

While I lost track of the logo-clad individual in the crowd, his shirt stuck with me, leading to a Google search and a plan to bring along some of this beer next time I get together with friends. Without any commercials, traditional advertisements, or over-the-top marketing campaigns, this brewery earned itself a customer.

If you look around your desk right now, it’s likely you’ll find at least one item printed with the logo of an organization you support or company you do business with. These promotional products may be a part of your daily routine: the coffee mug you carry to work with you, the pen you write notes with, or the shirt you wear to the gym.

The use of promotional products is an increasingly popular method of growing brand awareness. As the brewery shirt story shows, putting branded promotional products out into the world can help your fans become brand ambassadors, creating more fans (and paying customers) for your business.

Investing in Promotional Products for Your Business

You’re probably using more traditional forms of advertising to market your business, and those efforts are vital to maintaining your sales strategy. Combining those methods with promotional product advertising can help to take your marketing to the next level. According to the British Promotional Merchandise Association (BPMA), advertising with promotional products directly correlates with improved brand recognition and increased sales. It’s also been shown to have a higher return on investment than other marketing strategies.

A major reason for investing in promotional products is to create increased brand awareness, especially in ways that resonate with your customers.

Want some compelling statistics?

  1. A study by Promotional Products Association International (PPAI) found that 76.2% of people who received a promotional product in the past two years could remember the product, the company it came from, and the message behind the item.
  2. 80% of consumers own at least one promotional product, and over half of them use a promotional product at least once per week
  3. 60% of consumers keep promotional products for up to two years
  4. Including promotional products in advertising increases the effectiveness of other marketing by 44%
  5. In the PPAI survey, 52% of respondents did business with an advertiser after receiving a promotional product
  6. Promotional products create a more positive impression of the advertiser 53% of the time

Targeting Your Customers

Consumers like to receive promotional products, and as the numbers show, these products can have a big impact on spreading brand awareness and bringing in customers. But how can you ensure that your promotional products will do the same?

Think usefulness. You could come up with a fantastic idea for a promotional product, but if consumers don’t make use of it on a regular basis, its potential impact diminishes. It’s also important to consider the longevity of the product you’ll give away. If it can be used up within a month or two, it’s probably not the best choice for making a significant long-term impact.

Make yourself familiar with the term environmental targeting. This simply means giving away items to be used in an environment where your company’s services would be required. For instance, one of the items most popular with consumers is the USB stick, and if you’re a tech or software company, it makes sense to give away USBs branded with your logo. When consumers are using your USB at their computers, they’ll be reminded of your company, and since they’re working in an environment in which your services would be called upon, they are more likely to make the decision to invest in your business.

If possible, it’s helpful to give your customers a choice between a few different promotional items, to ensure that the items will actually be used. A survey by BPMA found the top four categories of promotional items were: the USB stick, electronic items, writing instruments, and mugs. Another way to speak to your customers is to give them an item personalized with their name or business, rather than just your logo.

Extend Your Advertising Reach

Promotional products can reach across time and space in ways that other forms of advertising can’t. Because consumers tend to keep promotional products around for long periods of time, there is the potential for many more impressions of your brand to be made than would come from a one-time newspaper or digital advertisement. A customer could wear your shirt while traveling somewhere outside of your advertising area, giving a new audience exposure to your brand.

And it’s also a good thing if consumers give away promotional items. Here’s a bonus statistic: 63% of consumers will pass along promo items they no longer want rather than throwing them away, creating more opportunities for new people to be exposed to your brand and, hopefully, become customers.

Giving away a promotional item can be a great way to break the ice with a potential customer in a way that a cold call could never do. And, a gift often creates an unspoken obligation on the part of the customer to do business with you; some consumers are even willing to switch to a different brand to receive a promotional gift. The relatively small investment you make in creating the product could lead to a valued relationship and a lot of sales from that customer down the road.

Promotional products are a great way to increase the impact of your advertising, and we’re here to help. Contact Paw Print & Mail today to start increasing your brand awareness, or visit our promotional products and branded apparel online store to shop ideas for your company.

 

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Wearing Your Brand Awareness

Corporate_Apparel_Paw_Print_And_MailIncorporating Brand Awareness in Your Business Strategy

As a business owner or manager, you have a lot on your plate. Every day, you have multiple people and projects competing for your attention. You have to ensure customer and employee satisfaction, generate new business, fulfill client needs, and consider potential business and marketing ventures. From the small details to the major decisions, you have a hand in each and every part of what makes your company run smoothly.

An essential piece of marketing your business that you’ll want to consider is creating brand awareness. In addition to ensuring customers know your company exists and the kinds of services and products you offer, brand awareness also includes consciousness about who your company is beyond the basics. The image your business portrays includes the quality of your services, the way you handle customer inquiries, and your company’s personality. Are you a start-up technology company focused on youth and innovation, an established construction business proud of time-tested methods and your connection to the community, or something in between?

Owning or managing a business comes with a plethora of responsibilities and considerations. When you think about incorporating brand awareness on top of all the things your company has to consider on a daily, weekly, and monthly basis, it can seem overwhelming, right?

The impression you develop for your business can go a long way toward helping you to build a customer base and make a lasting connection with clients. And it’s easier than you may think to bring an effective brand awareness strategy to your business.

The Impact of Branded Corporate Apparel

Making an impression is all about perception, and a proven way to improve the perception of your business is to incorporate branded apparel into your marketing strategy.

Branded apparel is a cost-effective and relatively inexpensive way to increase brand awareness. While other forms of marketing are certainly necessary and successful, investing in branded apparel for your employees usually requires less of a financial investment than many of these strategies. And, the long-term impact of branded apparel is big, as it will be repeatedly seen by customers and the general public and continuously deliver you a return on investment.

Though it is relatively inexpensive, branded apparel can make a big impact. One of the strengths of branded apparel lies in its possibility to alter your relationships with customers, both current and potential.

It may seem like a relatively small change putting your logo on a shirt, coat, or hat, but having your employees wear these items becomes part of the personality of your company. In the minds of customers, branded corporate apparel is often associated with businesses that are well-established, large, and successful.

So, even if your company is relatively new to the marketplace, you can use branded apparel to convey to your intended audience that you are a professional in your field and have extensive knowledge of the products and services you offer. Your customers will have more confidence in choosing to purchase from your company, feeling that they are working with capable employees who are experts in their field.

When your employees wear branded apparel, they are acting as brand ambassadors for your company. And when customers see employees wearing clothing with your company logo, not only does it give the employees a sense of authority, it also conveys to the customer that the employees are proud of the company they work for and confident representatives of the product or service their company provides. If your employees consistently provide positive service for your customers, seeing the logo repeatedly on employee clothing is a reminder to customers that your company is reliable and has been good to them, making them more likely to continue to work with your business in the future.

Customers also equate branded products with quality, viewing a branded item as superior to an equal, unbranded product. Including your logo on employee clothing works from this idea, giving customers the impression that your business provides high-quality products, services, and customer care.

Need a compelling reason to incorporate branded apparel into your company culture? Consider these words:

  • Professional
  • Knowledgeable
  • Expert
  • Well-established
  • Authority
  • Reliable
  • High-quality

If you want your company to embody words like these, consider investing in branded apparel to increase the success of your brand awareness. Contact Paw Print & Mail today and inquire about our branded apparel services to find the perfect fit for your business.

 

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Using Branded Apparel to Unite Your Employees

Paw_Print_Team_Branded_Apparel
Created by Peoplecreations – Freepik.com

Think about the last sporting event you attended. What was it like? You may have heard music, the voice of an announcer, and cheers of delight, alongside cries of disappointment, as one team scored over the other. Maybe you sat on a hard bleacher, with a basket of warm food or a cold drink, your eyes trained on the field, court, or rink as you waited breathlessly for your team to take the game.

You feel a strong affinity to your team, aided by the hat, t-shirt, or jacket you’re always wearing with your team’s logo on it. If you’d happened to look around at other fans during that last sporting event, it’s likely many of them were wearing something to support the team, too. You may have little else in common with your fellow fans, but in your support of the team, you’re united. You share a high-five with the person next to you as your team scores, and while you may not be a part of the official lineup out on the field, you are part of an even bigger team of fans.

Your Workplace is a Team Environment

Just as buying apparel to support your team brings you into a circle of loyal and united fans, investing in apparel for your business team can be a unifying force, too. In the same way that you feel pride in supporting your sports team, your employees will feel a sense of pride representing a company that they respect.

The promotional products market in the U.S. is currently worth over $20 billion in annual revenue. One of the most popular forms of promotional product advertising is branded apparel. And it’s not only good for marketing your business externally—branded apparel can have real effects on the inner workings of your company, too.

When you make the decision to invest in corporate apparel, you are helping to change the culture of your business. Although you can decide whether or not to make your branded apparel a part of the required dress code for all employees, doing so can alter the mindset of your work team—in a positive way. While the notion of a uniform may not appeal to some workers, there are so many apparel options available that it’s possible to find something your whole team will be proud to wear. Many employees are happier having branded apparel as a part of their dress code, as it makes it easier to decide what to wear each day and can be viewed as a more casual and comfortable clothing alternative.

Fostering Commitment in the Workplace

If you’ve given thought to cultivating your brand, caring for your employees and bringing a thoughtful and professional manner to your business strategy, your employees are likely to feel a sense of loyalty to your company. When loyalty is present, employees will feel proud to sport your logo on their clothes and associate themselves with your brand.

One of the most important benefits of company apparel is that it can lead to more open communication. Whether your business is large or small, there is certainly a hierarchy. While that hierarchy won’t disappear, having all levels of your company wear similar clothing featuring your logo can help those lines between upper and lower management to fade a bit, which is good for your company culture. Seeing others wear the company logo is an equalizer, a reminder that you are all on the same team, leading to more open discussions and greater cooperation among the work team.

Being part of a team creates a sense of shared identity not just among coworkers, but also with your company’s values and mission statement. When your employees are wearing clothing branded with your logo, it’s a frequent reminder of what they are working for and what they represent.

This can change your employees’ mindset, so that they feel a greater responsibility for upholding your company’s values. With this responsibility often comes a commitment to better represent the company, leading to a better customer service experience for customer and employee. Your employees can even become brand ambassadors, who will carry your vision out into the world.

If you’d like to make branded apparel a part of your company culture and marketing strategy, contact Paw Print & Mail, now offering branded apparel and promotional product services.

 

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A Top Way to Increase Brand Awareness

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Business card vector created by Freepik

 

With so many marketing channels available to spread your company’s message, and so much competition, your business needs something to help it stand out from the crowd. One strategy you can adopt is to develop promotional products.

What are promotional products?

Promotional products have a rich history in America, dating back to 1789, when a commemorative button was created for George Washington’s campaign in the presidential election. Since that first button, the promotional products business has grown into a booming industry with an annual revenue of over $20 billion.

Why are so many businesses jumping on the promotional products train? Because it’s effective. Including promotional products in your marketing strategy can increase overall marketing success by up to 44 percent.

Promotional products are essentially another form of advertising. This category consists of any item featuring your company’s name, logo, or slogan. You probably have many of these kinds of products around your home or office: t-shirts from events, a branded stress ball, and numerous pens from all the businesses you frequent.

Why should you use promotional products?

Giving promotional products to your existing or potential customers is a great way to increase brand awareness, grow sales, and improve your return on investment. According to SAGE, one of the top promotional product companies in the U.S., using promotional products creates a more favorable impression of your company over 50 percent of the time. In one case, 55 percent of people did business with a company before receiving a promotional product, while 85 percent chose to work with the company after receiving the product.

Plus, 8 out of 10 consumers own at least one promotional item, and 89 percent of consumers can remember the advertiser of a promotional product they’ve received in the last two years. Often giving something for free to a consumer creates a sense of obligation that will make them more inclined to return the favor and do business with your company. It’s all about brand awareness, getting your name out there so more consumers know who you are and what you do.

What kinds of products?

One of the most important factors in the development of promotional products is how useful they are to the consumer. SAGE reported that 77 percent of consumers cite usefulness as the top reason for keeping a promotional item.

Keeping the item also means keeping your brand close to the consumer, so it’s important to consider who your audience is and how they will be using the products you give them. You can use environmental targeting, giving out items to be used in situations where your company’s services would also be called upon. That way, your logo will be right in front of a consumer when they’re looking to make a purchase. Think mouse pads if you’re a tech company, water bottles if you’re in the fitness industry, or dog bandanas for a pet store. If you have the resources and opportunities, you can develop a few different products. That way, the consumer can choose what is useful to them, making them more likely to use the item and more likely to remember your brand.

When developing these products, time is an important factor. In general, you want products that can be used repeatedly over a long period of time. If a consumer can use up your promotional product in a short amount of time, it won’t have the impact or sales potential of a more lasting product. The longer your promotional product is around, the greater the chance of increasing brand awareness for a wider audience.

Branded Apparel

A great way to start marketing your promotional products is to have your employees use them. Some of the most popular branded products on the market right now are branded apparel items. Depending on what services your business offers, clothing featuring your brand can be made to sell or give away at events, or to be worn by your employees.

Branded apparel helps to build an image of your company that fosters positivity for both employees and consumers. Having employees wear branded apparel nurtures brand identity and creates a sense of unity among your work team. Unity promotes communication and a stronger connection and dedication to the company mission. This sense of team spirit can increase productivity and grow revenue. And it’s another chance to spread awareness of your company as consumers interact with your employees.

Consumers tend to associate branded apparel with professionalism. In the consumer mindset, these are companies that can be trusted, produce high-quality work, and are authorities in their fields. Designing and creating a high-quality apparel product can go a long way toward creating a favorable and memorable public opinion of your business.

If you’d like to make promotional products a part of your marketing strategy, contact Paw Print & Mail, now offering branded apparel and promotional product services.

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