Promotional Products: A Top Way to Increase Brand Awareness

There are so many marketing channels available to help spread your company’s message — and so much competition. Want an effective and memorable strategy to help your business stand out from the crowd? Try promotional products.

What are Promotional Products?

George Washington Campaign Button

Promotional products have a rich history in America. Back in 1789, commemorative buttons were created for George Washington’s presidential election campaign. Since that first button, the promotional products business has grown into a booming industry with an annual revenue of over $20 billion. Continue reading “Promotional Products: A Top Way to Increase Brand Awareness”

6 Ways to Be Ready for Your Next Trade Show

Two women posing with promotional products at trade show

We’ve entered a brand-new decade, ripe with opportunities to grow your brand and realize your vision.

Part of growing your business may involve attending industry events, like expos or trade shows. While these events are often a big undertaking, they can also have major benefits for increasing awareness of your brand and connecting with fresh leads.

If you’re heading to a trade show in 2020, here are 6 tips you can use to make the most of the experience.

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A Fun History of Promotional Products: The Stress Ball

Variety of branded stress relievers

Feeling like a ball of stress? Then grab a stress ball!

Stress balls have become one of the most popular promotional items available for branding. In fact, a single supplier reported selling 15 million stress balls in 2014 alone.

Why are stress balls so popular? For one thing, they’re available in dozens of fun shapes and colors. They’re an inexpensive promotional giveaway that’s gender-neutral and effective for all age groups. And the action of squeezing a stress ball or fiddling with its cousin, a fidget-widget, has been shown to have calming and therapeutic benefits.

Squishy stress balls may be everywhere, but where did they come from in the first place? In our latest installment of A Fun History of Promo, we’re reporting the scintillating story of the stress ball.

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Top 8 Branded Desk Items with Staying Power

man sitting at desk

What’s a major factor when choosing an item to brand with your logo? Whether or not that item will be used by the recipient.

If a promotional item is useful, a recipient is likely to keep it around, giving it staying power. And the more often the item is used, the more opportunities your branding has to make an impression.

Items that are useful for one audience and market may differ greatly from that of another. But one category of promotional products that has staying power across industries are branded desk items.

Whether we like it or not, many of us spend a lot of time at our desks. It’s where both the hard work and the creativity happen. A useful, functional, and well-made desk item is sure to be appreciated, sticking around on desks for a long time to come.

Here are our 8 picks for desk items with staying power.

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A Fun History of Promotional Products: The Koozie

Young woman drinking from can with blue branded koozie

Can you truly enjoy a cold drink on a hot day without the help of a koozie? While that may be up for debate, what’s not is that koozies, particularly branded koozies, are in high demand.

The koozie may be commonplace, so much so that you’ve probably never wondered where they originated. So, take a seat, grab a cool drink, and let’s dive into the fun history of the koozie.

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3 Ways to Empower Employees With Promotional Products

New employee carrying branded promotional products

When you hear the term “promotional products” you may picture items designed to promote your brand to potential customers and clients as a means to increase sales. While many logoed items fall into this category, promotional products also have many applications internally, for use by your employees. Here are 3 ways you can help your business to succeed by investing in promotional products for employees.

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Reach New Heights with Hiking Themed Promotional Products

Couple hiking using branded promotional products

Hiking is one of Vermont’s most popular Summer activities. We’re called the Green Mountain State for a reason! If outdoor lovers make up your client base, promotional products designed for activities like hiking are an ideal choice for giveaways and thank you gifts. Here are some of our favorite hiking-related items available for branding.

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A Fun History of Promotional Products: The Frisbee

Red branded frisbee

What does the term “branded promotional product” mean to you? It may bring to mind the basics: pens, t-shirts, and mugs. But it doesn’t stop there. Items for fun and play, like Frisbees, can also be decorated with your logo and used to send a unique message.

The Frisbee has a long history, from ancient sport to college pastime to its use as an advertising tool and promotional product. Let’s toss things back in time in our next installment of A Fun History of Promo.

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8 Steps to an Effective Business Card

woman pointing at business card
Logo psd created by Freepik

The business card is an old dog that’s learned quite a few new tricks.

A lot of different print work comes through our doors at Paw Print, but business cards consistently remain the most popular order. Business cards trace their roots back to 15th century China, when visitors left “visiting cards” at the homes of businessmen they hoped to meet with. Over the centuries these cards evolved to convey a variety of information, but one thing remained constant: they were designed to make an impression.

Often a business card is one of the first things a customer or potential client will receive from you. A well-designed business card can go a long way towards creating a favorable impression of your business, as well as generating engaging conversations between you and your customers.

Why Should You Print Business Cards?

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Eco-Friendly Promotional Products Speak Volumes

Eco-Friendly Promo Header

What does it mean to you to be a Vermonter? One thing that has always been a piece of the Vermont brand, and that’s a part of my philosophy, is minimizing our environmental impact. Vermont is overflowing with locally produced items that breathe quality and sustainability. It’s an essential part of who we are as a community.

In the business world, it’s crucial that you can back up your claims.  You want your marketing, including promotional products, to accurately reflect your brand and its core beliefs. If your company has an eco-friendly focus and you’re looking to market your brand with promotional products, there are several options available produced with sustainability in mind.

This is especially important in today’s market due to the up and coming generation – Gen Z. Expected to make up 40% of the U.S. consumer market by 2020, members of Gen Z consistently list a company’s values as a top factor in choosing whether to work with that company. Those values include both social and environmental responsibility.

With that in mind, we created our Promo with a Purpose campaign to highlight promotional products that are made with a focus on sustainability and reusability.

Explore our ultimate guide to eco-friendly promotional products below!

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