Reach New Heights with Hiking Themed Promo

Couple hiking using branded promotional products

Hiking is one of Vermont’s most popular Summer activities. We’re called the Green Mountain State for a reason! If outdoor lovers make up your client base, promotional products designed for activities like hiking are an ideal choice for giveaways and thank you gifts. Here are some of our favorite hiking-related items available for branding.

1) Backpacks

Logoed Backpack for hiking

A durable backpack is a must-have for any hiker. A drawstring pack may be perfect for a short trek, while a zippered pack with comfortable straps and lots of pockets is ideal for longer climbs. You can even put your logo on packs with built in water containers. Branded bags also generate the most impressions per item of any promotional piece.

2) Water Bottle

Branded waterbottle

Whatever activity your audience participates in during the Summer months, it’s essential to stay hydrated. An insulated bottle is durable enough to make it to the top of any mountain and will help to keep beverages cold throughout a day-long adventure.

3) Flashlight

Black branded flashlight

Being on top of a mountain is one of the best places to watch sunrises and sunsets. But it also means part of your hike must be completed in the dark. A branded flashlight can be kept in the car for emergencies and added to a hiking pack to make getting up and down the mountain in the dark a little safer.

4) First Aid Kit

Red first aid kit with white logo

With an activity like hiking, cuts and scrapes are always possible. A first aid kit can be clipped to your branded pack, showing your audience you always have their safety in mind.

5) Sunscreen, Lip Balm, and Bug Repellent

Branded sunscreen and lip balm combination for hiking

We may love the outdoors, but we have to protect ourselves from the elements. Branded sunscreen, lip balm, and bug repellents are handy for use on the go and can clip right to a backpack for easy access and visibility of your logo.

6) Multitool, Compass, & Carabiner

Multitool keychain in red, silver, and blue

Help your customers be prepared for anything the great outdoors can throw at them with accessories like multitools, carabiners, and compasses.

7) Power Bank

Branded power bank in the shape of a stone
A fun combination of nature and technology– a power bank that looks like a stone!

Your audience may be spending time in the great outdoors, but technology is never far from their hands. You can give them the power to recharge their devices on the go with a branded power bank.

8) Branded Socks

Custom ankle socks

Comfortable footwear is a must-have for any trek. Branded socks are one of the most fun and functional promotional items, sure to bring a smile to any recipient’s face. And they’re available in a variety of styles, including custom ankle socks, boot socks, and ski socks.

9) Hats & Caps

Apparel is the most popular promotional product category. Ball caps protect our faces from the sun, while a knitted cap keeps heads warm on Autumn hikes. A quality cap is sure to be a favorite accessory with your clients for years to come.

While any promotional piece can have an element of fun to it, promotional items designed with your client’s favorite hobbies in mind can help associate your brand with leisure, activity, and entertainment. Contact Sarah, our Promotional Branding Specialist, to discuss ways you can brand for the Summer with promotional products.

A Fun History of Promo: The Frisbee

Red branded frisbee

What does the term “branded promotional product” mean to you? It may bring to mind the basics: pens, t-shirts, and mugs. But it doesn’t stop there. Items for fun and play, like Frisbees, can also be decorated with your logo and used to send a unique message.

The Frisbee has a long history, from ancient sport to college pastime to its use as an advertising tool and promotional product. Let’s toss things back in time in our next installment of A Fun History of Promo.

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8 Steps to an Effective Business Card

woman pointing at business card
Logo psd created by Freepik

The business card is an old dog that’s learned quite a few new tricks.

A lot of different print work comes through our doors at Paw Print, but business cards consistently remain the most popular order. Business cards trace their roots back to 15th century China, when visitors left “visiting cards” at the homes of businessmen they hoped to meet with. Over the centuries these cards evolved to convey a variety of information, but one thing remained constant: they were designed to make an impression.

Often a business card is one of the first things a customer or potential client will receive from you. A well-designed business card can go a long way towards creating a favorable impression of your business, as well as generating engaging conversations between you and your customers.

Why Should You Print Business Cards?

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Eco-Friendly Promotional Products Speak Volumes

Eco-Friendly Promo Header

What does it mean to you to be a Vermonter? One thing that has always been a piece of the Vermont brand, and that’s a part of my philosophy, is minimizing our environmental impact. Vermont is overflowing with locally produced items that breathe quality and sustainability. It’s an essential part of who we are as a community.

In the business world, it’s crucial that you can back up your claims.  You want your marketing, including promotional products, to accurately reflect your brand and its core beliefs. If your company has an eco-friendly focus and you’re looking to market your brand with promotional products, there are several options available produced with sustainability in mind.

This is especially important in today’s market due to the up and coming generation – Gen Z. Expected to make up 40% of the U.S. consumer market by 2020, members of Gen Z consistently list a company’s values as a top factor in choosing whether to work with that company. Those values include both social and environmental responsibility.

With that in mind, we created our Promo with a Purpose campaign to highlight promotional products that are made with a focus on sustainability and reusability.

Explore our ultimate guide to eco-friendly promotional products below!

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The (Fun) History of The Branded Tote Bag

Young woman smiling and holding blue branded tote bag

Searching for logo branded items? These days, the possibilities are almost endless. It’s easier than ever to find an item that represents your brand and your message.

The promotional products industry is a massive, global industry. And it owes its launch to a basic product: the branded tote bag.

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5 Ways to Use Promotional Products

Take a look around your work space. How many branded items do you see? I’ve got 4 within easy reach—in fact, 74% of consumers have at least 1 promotional product in their work space.

There are a lot of numbers out there citing the effectiveness of promotional products. They are a usable, versatile advertising medium that can generate awareness of and excitement about your brand. But how and when should you go about using them? Try one of these 5 strategies to start incorporating promotional products into your business strategy.

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Sustainable Branding with Cork Promotional Products

Cork bark is harvested from trees in long strips, like those piled here.

When you hear the word “cork” you may be reminded of pushing pins into a cork board or popping the seal on a bottle of wine. But today, cork is being used in more ways than ever before, as a lightweight, versatile, and environmentally friendly crafting material. Cork is increasingly popular with designers and is being used as a component in several categories of branded promotional products.

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Impress with Letterpress!

letterpress flower design
This example shows both a blind and an ink-filled letterpress design.

The history of print is rooted in letterpress. We’ve come a long way from the hand set type of a traditional printing press. And while digital printers make printing fast and affordable, we haven’t left our roots behind just yet.

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Boost Your Marketing Power with Storytelling

woman reading story to young daughters in garden
People image created by Jcomp – Freepik.com

Storytelling is an essential and ancient part of human communication. Before the advent of writing, detailed stories were told orally, passed from generation to generation. Stories hold meaning for cultures, reflecting their histories, beliefs, and customs. We tell stories to learn, build relationships, and make sense of the world around us.

In fact, our brains are programmed to recognize patterns and find meaning in those patterns. A story is a kind of pattern, and stories are an effective marketing tool that you can use to build connection with your audience.

There are good stories, and then there are great stories, the ones we remember. But what makes a compelling, memorable story?

Elements of an Effective Story

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Nonprofit Promo Enhances Fundraising

Promotional products have been around for a long time. And they’re becoming ever more prevalent and desired. 80% of us have at least one promotional product, and over half will use that item at least once per week. Promo is a sure-fire way to enhance marketing strategy, helping nonprofits to achieve goals and generate more fundraising dollars.

4 Reasons Promo Benefits Nonprofits

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