What’s a major factor when choosing an item to brand with
your logo? Whether or not that item will be used by the recipient.
If a promotional item is useful, a recipient is likely to keep it around, giving it staying power. And the more often the item is used, the more opportunities your branding has to make an impression.
Items that are useful for one audience and market may differ greatly from that of another. But one category of promotional products that has staying power across industries are branded desk items.
Whether we like it or not, many of us spend a lot of time at
our desks. It’s where both the hard work and the creativity happen. A useful,
functional, and well-made desk item is sure to be appreciated, sticking around
on desks for a long time to come.
Here are our 8 picks for desk items with staying power.
When you hear the term “promotional products” you may picture items designed to promote your brand to potential customers and clients as a means to increase sales. While many logoed items fall into this category, promotional products also have many applications internally, for use by your employees. Here are 3 ways you can help your business to succeed by investing in promotional products for employees.
Hiking is one of Vermont’s most popular Summer activities. We’re called the Green Mountain State for a reason! If outdoor lovers make up your client base, promotional products designed for activities like hiking are an ideal choice for giveaways and thank you gifts. Here are some of our favorite hiking-related items available for branding.
What does the term “branded promotional product” mean to you? It may bring to mind the basics: pens, t-shirts, and mugs. But it doesn’t stop there. Items for fun and play, like Frisbees, can also be decorated with your logo and used to send a unique message.
The Frisbee has a long history, from ancient sport to
college pastime to its use as an advertising tool and promotional product.
Let’s toss things back in time in our next installment of A Fun History of
The business card is an old dog that’s learned quite a few new tricks.
A lot of different print work comes through our doors at Paw Print, but business cards consistently remain the most popular order. Business cards trace their roots back to 15th century China, when visitors left “visiting cards” at the homes of businessmen they hoped to meet with. Over the centuries these cards evolved to convey a variety of information, but one thing remained constant: they were designed to make an impression.
Often a business card is one of the first things a customer or potential client will receive from you. A well-designed business card can go a long way towards creating a favorable impression of your business, as well as generating engaging conversations between you and your customers.
What does it mean to you to be a Vermonter? One thing that has always been a piece of the Vermont brand, and that’s a part of my philosophy, is minimizing our environmental impact. Vermont is overflowing with locally produced items that breathe quality and sustainability. It’s an essential part of who we are as a community.
In the business world, it’s crucial that you can back up your claims. You want your marketing, including promotional products, to accurately reflect your brand and its core beliefs. If your company has an eco-friendly focus and you’re looking to market your brand with promotional products, there are several options available produced with sustainability in mind.
This is especially important in today’s market due to the up and coming generation – Gen Z. Expected to make up 40% of the U.S. consumer market by 2020, members of Gen Z consistently list a company’s values as a top factor in choosing whether to work with that company. Those values include both social and environmental responsibility.
With that in mind, we created our Promo with a Purpose campaign to highlight promotional products that are made with a focus on sustainability and reusability.
Explore our ultimate guide to eco-friendly promotional products below!
Take a look around your work space. How many branded items do you see? I’ve got 4 within easy reach—in fact, 74% of consumers have at least 1 promotional product in their work space.
There are a lot of numbers out there citing the effectiveness of promotional products. They are a usable, versatile advertising medium that can generate awareness of and excitement about your brand. But how and when should you go about using them? Try one of these 5 strategies to start incorporating promotional products into your business strategy.
When you hear the word “cork” you may be reminded of pushing pins into a cork board or popping the seal on a bottle of wine. But today, cork is being used in more ways than ever before, as a lightweight, versatile, and environmentally friendly crafting material. Cork is increasingly popular with designers and is being used as a component in several categories of branded promotional products.