There are so many marketing channels available to help spread your company’s message — and so much competition. Want an effective and memorable strategy to help your business stand out from the crowd? Try promotional products.
We’ve entered a brand-new decade, ripe with opportunities to
grow your brand and realize your vision.
Part of growing your business may involve attending industry
events, like expos or trade shows. While these events are often a big
undertaking, they can also have major benefits for increasing awareness of your
brand and connecting with fresh leads.
If you’re heading to a trade show in 2020, here are 6 tips
you can use to make the most of the experience.
Feeling like a ball of stress? Then grab a stress ball!
Stress balls have become one of the most popular promotional
items available for branding. In fact, a single supplier reported selling 15
million stress balls in 2014 alone.
Why are stress balls so popular? For one thing, they’re
available in dozens of fun shapes and colors. They’re an inexpensive
promotional giveaway that’s gender-neutral and effective for all age groups.
And the action of squeezing a stress ball or fiddling with its cousin, a
fidget-widget, has been shown to have calming and therapeutic benefits.
Squishy stress balls may be everywhere, but where did they
come from in the first place? In our latest installment of A Fun History of
Promo, we’re reporting the scintillating story of the stress ball.
What’s a major factor when choosing an item to brand with
your logo? Whether or not that item will be used by the recipient.
If a promotional item is useful, a recipient is likely to keep it around, giving it staying power. And the more often the item is used, the more opportunities your branding has to make an impression.
Items that are useful for one audience and market may differ greatly from that of another. But one category of promotional products that has staying power across industries are branded desk items.
Whether we like it or not, many of us spend a lot of time at
our desks. It’s where both the hard work and the creativity happen. A useful,
functional, and well-made desk item is sure to be appreciated, sticking around
on desks for a long time to come.
Here are our 8 picks for desk items with staying power.
When you hear the term “promotional products” you may picture items designed to promote your brand to potential customers and clients as a means to increase sales. While many logoed items fall into this category, promotional products also have many applications internally, for use by your employees. Here are 3 ways you can help your business to succeed by investing in promotional products for employees.
Hiking is one of Vermont’s most popular Summer activities. We’re called the Green Mountain State for a reason! If outdoor lovers make up your client base, promotional products designed for activities like hiking are an ideal choice for giveaways and thank you gifts. Here are some of our favorite hiking-related items available for branding.
What does the term “branded promotional product” mean to you? It may bring to mind the basics: pens, t-shirts, and mugs. But it doesn’t stop there. Items for fun and play, like Frisbees, can also be decorated with your logo and used to send a unique message.
The Frisbee has a long history, from ancient sport to
college pastime to its use as an advertising tool and promotional product.
Let’s toss things back in time in our next installment of A Fun History of
The business card is an old dog that’s learned quite a few new tricks.
A lot of different print work comes through our doors at Paw Print, but business cards consistently remain the most popular order. Business cards trace their roots back to 15th century China, when visitors left “visiting cards” at the homes of businessmen they hoped to meet with. Over the centuries these cards evolved to convey a variety of information, but one thing remained constant: they were designed to make an impression.
Often a business card is one of the first things a customer or potential client will receive from you. A well-designed business card can go a long way towards creating a favorable impression of your business, as well as generating engaging conversations between you and your customers.
What does it mean to you to be a Vermonter? One thing that has always been a piece of the Vermont brand, and that’s a part of my philosophy, is minimizing our environmental impact. Vermont is overflowing with locally produced items that breathe quality and sustainability. It’s an essential part of who we are as a community.
In the business world, it’s crucial that you can back up your claims. You want your marketing, including promotional products, to accurately reflect your brand and its core beliefs. If your company has an eco-friendly focus and you’re looking to market your brand with promotional products, there are several options available produced with sustainability in mind.
This is especially important in today’s market due to the up and coming generation – Gen Z. Expected to make up 40% of the U.S. consumer market by 2020, members of Gen Z consistently list a company’s values as a top factor in choosing whether to work with that company. Those values include both social and environmental responsibility.
With that in mind, we created our Promo with a Purpose campaign to highlight promotional products that are made with a focus on sustainability and reusability.
Explore our ultimate guide to eco-friendly promotional products below!