We’ve entered a brand-new decade, ripe with opportunities to
grow your brand and realize your vision.
Part of growing your business may involve attending industry
events, like expos or trade shows. While these events are often a big
undertaking, they can also have major benefits for increasing awareness of your
brand and connecting with fresh leads.
If you’re heading to a trade show in 2020, here are 6 tips
you can use to make the most of the experience.
We’ve entered the biggest shopping season of the year, and online sales are more prevalent than ever. And who is King of that digital domain? Amazon.
Amazon has made its mark as an online storefront for
everything you need, want, and can’t live without. Not just products, but
services (free shipping and free grocery delivery!) and content (movies, music,
e-books, and more) have all come to fall under the Amazon umbrella.
But, despite Amazon’s massive digital presence, sometimes they still need to turn to offline channels to get their message across. One of those channels is direct mail, like this letter Tom received with a special sign up offer for Amazon Music Unlimited.
However, “direct mail” is a broad category, that encompasses
several different styles of mailings. Depending on your campaign goals and
overall marketing objectives, one format may be more effective than another.
Feeling like a ball of stress? Then grab a stress ball!
Stress balls have become one of the most popular promotional
items available for branding. In fact, a single supplier reported selling 15
million stress balls in 2014 alone.
Why are stress balls so popular? For one thing, they’re
available in dozens of fun shapes and colors. They’re an inexpensive
promotional giveaway that’s gender-neutral and effective for all age groups.
And the action of squeezing a stress ball or fiddling with its cousin, a
fidget-widget, has been shown to have calming and therapeutic benefits.
Squishy stress balls may be everywhere, but where did they
come from in the first place? In our latest installment of A Fun History of
Promo, we’re reporting the scintillating story of the stress ball.
What’s a major factor when choosing an item to brand with
your logo? Whether or not that item will be used by the recipient.
If a promotional item is useful, a recipient is likely to keep it around, giving it staying power. And the more often the item is used, the more opportunities your branding has to make an impression.
Items that are useful for one audience and market may differ greatly from that of another. But one category of promotional products that has staying power across industries are branded desk items.
Whether we like it or not, many of us spend a lot of time at
our desks. It’s where both the hard work and the creativity happen. A useful,
functional, and well-made desk item is sure to be appreciated, sticking around
on desks for a long time to come.
Here are our 8 picks for desk items with staying power.
When you hear the term “promotional products” you may picture items designed to promote your brand to potential customers and clients as a means to increase sales. While many logoed items fall into this category, promotional products also have many applications internally, for use by your employees. Here are 3 ways you can help your business to succeed by investing in promotional products for employees.
Whether a Spring shower, Summer squall, or Autumn rain, a quality umbrella is handy to have any time of year. We’re used to seeing umbrellas in all colors and sizes, from 60” vented golf umbrellas to cute, cartoon festooned parasols for kids. Umbrellas may be commonplace, but where did they come from? And why might you use a logoed umbrella to promote your brand?
Variable imagery is one of the many benefits available with
today’s digital print technology. It’s an effective and surprisingly easy way
to add a personal touch to your fundraising materials, increasing engagement
and gifts made to your organization.