A Fun History of Promo: The Frisbee

Red branded frisbee

What does the term “branded promotional product” mean to you? It may bring to mind the basics: pens, t-shirts, and mugs. But it doesn’t stop there. Items for fun and play, like Frisbees, can also be decorated with your logo and used to send a unique message.

The Frisbee has a long history, from ancient sport to college pastime to its use as an advertising tool and promotional product. Let’s toss things back in time in our next installment of A Fun History of Promo.

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8 Steps to an Effective Business Card

woman pointing at business card
Logo psd created by Freepik

The business card is an old dog that’s learned quite a few new tricks.

A lot of different print work comes through our doors at Paw Print, but business cards consistently remain the most popular order. Business cards trace their roots back to 15th century China, when visitors left “visiting cards” at the homes of businessmen they hoped to meet with. Over the centuries these cards evolved to convey a variety of information, but one thing remained constant: they were designed to make an impression.

Often a business card is one of the first things a customer or potential client will receive from you. A well-designed business card can go a long way towards creating a favorable impression of your business, as well as generating engaging conversations between you and your customers.

Why Should You Print Business Cards?

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Eco-Friendly Promotional Products Speak Volumes

Eco-Friendly Promo Header

What does it mean to you to be a Vermonter? One thing that has always been a piece of the Vermont brand, and that’s a part of my philosophy, is minimizing our environmental impact. Vermont is overflowing with locally produced items that breathe quality and sustainability. It’s an essential part of who we are as a community.

In the business world, it’s crucial that you can back up your claims.  You want your marketing, including promotional products, to accurately reflect your brand and its core beliefs. If your company has an eco-friendly focus and you’re looking to market your brand with promotional products, there are several options available produced with sustainability in mind.

This is especially important in today’s market due to the up and coming generation – Gen Z. Expected to make up 40% of the U.S. consumer market by 2020, members of Gen Z consistently list a company’s values as a top factor in choosing whether to work with that company. Those values include both social and environmental responsibility.

With that in mind, we created our Promo with a Purpose campaign to highlight promotional products that are made with a focus on sustainability and reusability.

Explore our ultimate guide to eco-friendly promotional products below!

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Paw Print & Mail Voted Best Commercial Printer in Vermont Business Magazine’s 2019 Best of Business Awards 

Paw Print & Mail is honored to be the recipient of Vermont Business Magazine’s 2019 Best of Business Award for Best Commercial Printer!

The Best of Business (BOB) Awards is a program created by Vermont Business Magazine (VBM)to honor the best Vermont companies in over 100 categories. VBM surveys its subscribers, asking them to vote for the businesses they trust most.

With close to 13,000 votes placed for the 2019 awards, we’re proud to see our name alongside so many distinguished local businesses, including some of our clients! You can view the full list of winners here.

This is the third year VBM has held the BOB Awards, and the first year to include a category for Best Commercial Printer.

We are thankful for those who voted for us, for our wonderful clients, and for our hardworking team!

Top 5 Reasons Your Customers Keep Promotional Products

Considering using promotional products to market your business? With so many different items available for branding, there’s sure to be a product that’s the perfect fit for your brand’s personality, which you can put to work to promote your company or organization.

But before you buy just any logoed product, consider this. Your promotional products are going to have the most impact, and lead to the most success for your business, if they are regularly used by the recipients.

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The (Fun) History of The Branded Tote Bag

Young woman smiling and holding blue branded tote bag

Searching for logo branded items? These days, the possibilities are almost endless. It’s easier than ever to find an item that represents your brand and your message.

The promotional products industry is a massive, global industry. And it owes its launch to a basic product: the branded tote bag.

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5 Ways to Use Promotional Products

Take a look around your work space. How many branded items do you see? I’ve got 4 within easy reach—in fact, 74% of consumers have at least 1 promotional product in their work space.

There are a lot of numbers out there citing the effectiveness of promotional products. They are a usable, versatile advertising medium that can generate awareness of and excitement about your brand. But how and when should you go about using them? Try one of these 5 strategies to start incorporating promotional products into your business strategy.

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Sustainable Branding with Cork Promotional Products

Cork bark is harvested from trees in long strips, like those piled here.

When you hear the word “cork” you may be reminded of pushing pins into a cork board or popping the seal on a bottle of wine. But today, cork is being used in more ways than ever before, as a lightweight, versatile, and environmentally friendly crafting material. Cork is increasingly popular with designers and is being used as a component in several categories of branded promotional products.

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5 Steps for Marketing Planning Success

Office team cdiscussing marketing plan

When it comes to marketing your business, you’re only as effective as your marketing plan. Without a set of concrete goals and detailed steps for achieving them, it’s difficult to stay on track and impossible to measure the effectiveness of your marketing efforts.

For many businesses, a new year is a natural time to plan for the year ahead and begin implementing new strategies and schedules. Whether you’re in the midst of planning your marketing for the year or are waiting for a slower time to plan, the following tips can help you begin to think about making this year the best yet for your marketing.

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5 Key Digital Marketing Trends for 2019

cartoon of businessman riding rocket toward space
Business vector created by Dooder – Freepik.com

New Year’s resolutions have a reputation of being short-lived. Make a resolution for 2019 that you’re sure to keep—a commitment to marketing your business better! These 5 trends are on our radar for the coming year. Incorporating any one of them into your digital marketing strategy can help 2019 be the best year yet for your business.

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