Promotional Products: A Top Way to Increase Brand Awareness

There are so many marketing channels available to help spread your company’s message — and so much competition. Want an effective and memorable strategy to help your business stand out from the crowd? Try promotional products.

What are Promotional Products?

George Washington Campaign Button

Promotional products have a rich history in America. Back in 1789, commemorative buttons were created for George Washington’s presidential election campaign. Since that first button, the promotional products business has grown into a booming industry with an annual revenue of over $20 billion. Continue reading “Promotional Products: A Top Way to Increase Brand Awareness”

4 Ways to Stay Connected with Promotional Products

Woman working at desk surrounded by promotional products

Promotional products are key marketing tools for event giveaways, meeting leave-behinds, and campaign tools. And while a promo item can be a powerful reminder of an in-person interaction, branded products haven’t lost their value in this time of virtual communication.

With events cancelled, in-person meetings replaced with Zoom calls, and many offices remaining empty or sparsely staffed, promotional products can be an effective way to stay in touch and keep your brand top of mind with your audience.

Check out these 4 ways you can use promo during this time of social distancing:

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5 Steps to Write Marketing Copy that Inspires and Motivates

Words have power graphic

We are surrounded by words. They are spoken to and by us, written to persuade us, intrigue us, and inform us. Words are a major way that we communicate. And putting words together in creative and compelling ways is a big part of what marketing is all about.

But, not all words are created equal. It takes time to come up with just the right copy to convey the value your brand or organization has to offer and make the case for why you are the perfect fit for your audience. Words have power. When you find the right combination, your marketing strategy can shine.

So, what do you need to know to make your copy more compelling and ensure it is read?

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Why Print on Synthetic Paper Stocks?

Colorful sheets of synthetic paper
Vibrant colors add to the versatility of synthetic paper stocks.

One of the biggest decisions you can make when it comes to your print project is which paper stock to print on. Color, weight, and texture are all important elements to consider when selecting paper for any print run.

Here’s another factor you may not have considered: whether your project is best printed on a synthetic stock.

While traditional paper is made from wood pulp and natural fibers, synthetic stocks are produced using polypropylene resin. Though these stocks are crafted from a different substrate, they maintain the look and feel of wood-based paper, with some added benefits.

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6 Ways to Be Ready for Your Next Trade Show

Two women posing with promotional products at trade show

We’ve entered a brand-new decade, ripe with opportunities to grow your brand and realize your vision.

Part of growing your business may involve attending industry events, like expos or trade shows. While these events are often a big undertaking, they can also have major benefits for increasing awareness of your brand and connecting with fresh leads.

If you’re heading to a trade show in 2020, here are 6 tips you can use to make the most of the experience.

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Direct mail works for Amazon too

White-Amazon-Logo

We’ve entered the biggest shopping season of the year, and online sales are more prevalent than ever. And who is King of that digital domain? Amazon.

Amazon has made its mark as an online storefront for everything you need, want, and can’t live without. Not just products, but services (free shipping and free grocery delivery!) and content (movies, music, e-books, and more) have all come to fall under the Amazon umbrella.

But, despite Amazon’s massive digital presence, sometimes they still need to turn to offline channels to get their message across. One of those channels is direct mail, like this letter Tom received with a special sign up offer for Amazon Music Unlimited.

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Which Type of Direct Mail Should You Send?

Young smiling businesswoman reading a direct mail letter at desk

There’s no denying it – direct mail is here to stay.

Direct mail outperforms email in several areas, including open rates, memorability, and reading preference. In our heightened digital era, handling a physical piece of mail can be a breath of fresh air.

However, “direct mail” is a broad category, that encompasses several different styles of mailings. Depending on your campaign goals and overall marketing objectives, one format may be more effective than another.

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A Fun History of Promotional Products: The Stress Ball

Variety of branded stress relievers

Feeling like a ball of stress? Then grab a stress ball!

Stress balls have become one of the most popular promotional items available for branding. In fact, a single supplier reported selling 15 million stress balls in 2014 alone.

Why are stress balls so popular? For one thing, they’re available in dozens of fun shapes and colors. They’re an inexpensive promotional giveaway that’s gender-neutral and effective for all age groups. And the action of squeezing a stress ball or fiddling with its cousin, a fidget-widget, has been shown to have calming and therapeutic benefits.

Squishy stress balls may be everywhere, but where did they come from in the first place? In our latest installment of A Fun History of Promo, we’re reporting the scintillating story of the stress ball.

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Top 8 Branded Desk Items with Staying Power

man sitting at desk

What’s a major factor when choosing an item to brand with your logo? Whether or not that item will be used by the recipient.

If a promotional item is useful, a recipient is likely to keep it around, giving it staying power. And the more often the item is used, the more opportunities your branding has to make an impression.

Items that are useful for one audience and market may differ greatly from that of another. But one category of promotional products that has staying power across industries are branded desk items.

Whether we like it or not, many of us spend a lot of time at our desks. It’s where both the hard work and the creativity happen. A useful, functional, and well-made desk item is sure to be appreciated, sticking around on desks for a long time to come.

Here are our 8 picks for desk items with staying power.

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A Fun History of Promotional Products: The Koozie

Young woman drinking from can with blue branded koozie

Can you truly enjoy a cold drink on a hot day without the help of a koozie? While that may be up for debate, what’s not is that koozies, particularly branded koozies, are in high demand.

The koozie may be commonplace, so much so that you’ve probably never wondered where they originated. So, take a seat, grab a cool drink, and let’s dive into the fun history of the koozie.

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