What does “printing” mean to you? The first thought that may come to mind is sending a document to a home or office printer and receiving a print-out on white 8.5″ x 11″ paper.
But this doesn’t even begin to scratch the surface of the capabilities of print. Standard printer paper works great for everyday documents. But when it comes to marketing your business, it’s important to consider the qualities of the paper you’ll be using, including:
- Color
- Coating
- Texture
- Weight