Choose the Right Paper for Your Brand

samples of textured stock in a variety of colors
A selection of color choices for textured stock.

What does “printing” mean to you? The first thought that may come to mind is sending a document to a home or office printer and receiving a print-out on white 8.5″ x 11″ paper.

But this doesn’t even begin to scratch the surface of the capabilities of print. Standard printer paper works great for everyday documents. But when it comes to marketing your business, it’s important to consider the qualities of the paper you’ll be using, including:

  • Color
  • Coating
  • Texture
  • Weight

Continue reading “Choose the Right Paper for Your Brand”

Boost Your Fundraising with Celebrity Status Donors

illustration of small man talking through large megaphone
Background vector created by Dooder – Freepik.com

$44 million. That’s how much was raised during a telethon last September hosted to support victims of Hurricane Harvey. Oprah and Beyoncé joined a cast of celebrities encouraging people to give and fielding calls from donors.

And remember those sad ASPCA commercials starring Sarah McLachlan? The ASPCA raised $30 million in just the first two years of that campaign.

These numbers are admittedly larger than many nonprofits can expect to see from any one campaign. But they show the effectiveness of influencer marketing. It’s an increasingly popular marketing trend, where companies partner with well-known celebrities, politicians, and business people to promote their products. And, it’s an effective sales tool—in 2016, revenue generated from influencer marketing on Instagram alone topped $570 million.

Continue reading “Boost Your Fundraising with Celebrity Status Donors”

What Makes Donors Tick?

Making a personal connection with potential donors is a critical piece of the giving process. But how much should you really know about your donors?

In this video from Movie Mondays, Brent Hafele from NewDay Nonprofit Solutions discusses how understanding the passion that compels a donor to give can lead to deeper relationships and larger, more meaningful gifts.

Your Thoughts

What do you think of Brent’s experience? What insights do you have about what makes donors tick? Comment and let us know.

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Hot Branded Products for 2018

2018 written with sparklers
donorlynk.com

What will 2018 be for you? At Paw Print, we’re looking ahead to a year of adventure, movement, and being outdoors. It’s no coincidence that Pantone’s Color of the Year for 2018, Ultra Violet, is described as a “thoughtful” and “forward-thinking” hue.

Expect this theme to carry over into promotional products this year. There are many items on the market encouraging exploration, environmental advocacy, and activity. You can ensure these descriptions come to define your business by incorporating related promotional products into your marketing strategy.

A key rule of an effective promotional product: it must be something your audience will use. Here are some items consumers will want to use, again and again.

Continue reading “Hot Branded Products for 2018”

Essential Tips for New Year Fundraising

Take a moment to breathe–you’ve made it through another busy holiday season. If you’re like many nonprofits, year-end fundraising is both a critical and a crazy time for your organization.

A lot of effort goes into crafting and executing year-end campaigns. Though you may be finished promoting your 2017 holiday campaign, your work is far from over. Now that you’ve got some breathing room, it’s time to consider how your organization will handle the fundraising challenges of a new year. Continue reading “Essential Tips for New Year Fundraising”