With so many marketing channels available to spread your company’s message, and so much competition, your business needs something to help it stand out from the crowd. One strategy you can adopt is to develop promotional products.
What are promotional products?
Promotional products have a rich history in America, dating back to 1789, when a commemorative button was created for George Washington’s campaign in the presidential election. Since that first button, the promotional products business has grown into a booming industry with an annual revenue of over $20 billion.
Why are so many businesses jumping on the promotional products train? Because it’s effective. Including promotional products in your marketing strategy can increase overall marketing success by up to 44 percent.
Promotional products are essentially another form of advertising. This category consists of any item featuring your company’s name, logo, or slogan. You probably have many of these kinds of products around your home or office: t-shirts from events, a branded stress ball, and numerous pens from all the businesses you frequent.
Why should you use promotional products?
Giving promotional products to your existing or potential customers is a great way to increase brand awareness, grow sales, and improve your return on investment. According to SAGE, one of the top promotional product companies in the U.S., using promotional products creates a more favorable impression of your company over 50 percent of the time. In one case, 55 percent of people did business with a company before receiving a promotional product, while 85 percent chose to work with the company after receiving the product.
Plus, 8 out of 10 consumers own at least one promotional item, and 89 percent of consumers can remember the advertiser of a promotional product they’ve received in the last two years. Often giving something for free to a consumer creates a sense of obligation that will make them more inclined to return the favor and do business with your company. It’s all about brand awareness, getting your name out there so more consumers know who you are and what you do.
What kinds of products?
One of the most important factors in the development of promotional products is how useful they are to the consumer. SAGE reported that 77 percent of consumers cite usefulness as the top reason for keeping a promotional item.
Keeping the item also means keeping your brand close to the consumer, so it’s important to consider who your audience is and how they will be using the products you give them. You can use environmental targeting, giving out items to be used in situations where your company’s services would also be called upon. That way, your logo will be right in front of a consumer when they’re looking to make a purchase. Think mouse pads if you’re a tech company, water bottles if you’re in the fitness industry, or dog bandanas for a pet store. If you have the resources and opportunities, you can develop a few different products. That way, the consumer can choose what is useful to them, making them more likely to use the item and more likely to remember your brand.
When developing these products, time is an important factor. In general, you want products that can be used repeatedly over a long period of time. If a consumer can use up your promotional product in a short amount of time, it won’t have the impact or sales potential of a more lasting product. The longer your promotional product is around, the greater the chance of increasing brand awareness for a wider audience.
A great way to start marketing your promotional products is to have your employees use them. Some of the most popular branded products on the market right now are branded apparel items. Depending on what services your business offers, clothing featuring your brand can be made to sell or give away at events, or to be worn by your employees.
Branded apparel helps to build an image of your company that fosters positivity for both employees and consumers. Having employees wear branded apparel nurtures brand identity and creates a sense of unity among your work team. Unity promotes communication and a stronger connection and dedication to the company mission. This sense of team spirit can increase productivity and grow revenue. And it’s another chance to spread awareness of your company as consumers interact with your employees.
Consumers tend to associate branded apparel with professionalism. In the consumer mindset, these are companies that can be trusted, produce high-quality work, and are authorities in their fields. Designing and creating a high-quality apparel product can go a long way toward creating a favorable and memorable public opinion of your business.
If you’d like to make promotional products a part of your marketing strategy, contact Paw Print & Mail, now offering branded apparel and promotional product services.
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