The Power of One Drop

drip campaign graphic water droplet coming out of pipeThink of water dripping out of a faucet. Each droplet seems minuscule, like it would never be enough to make a difference. But if your faucet dripped all day, you’d have quite a bucket full of water. In the natural world, a trickle of water can take a wall of rock and turn it into a canyon that stretches for miles. Never underestimate the power of a single drop of water. When many drops come together, they can make quite a difference.

Drip Drip Drip…

But how do drops of water relate to marketing? Drip campaigns are a marketing strategy you can use to connect with leads. You may have heard other terms like “autoresponder” or “marketing automation.” A drip campaign is essentially another name for this kind of marketing plan. It can be used across marketing channels, including direct mail and telephone marketing, and is very popular when used as an email approach. You can combine content from different channels into your drip campaign, connecting them in ways that are most appropriate for your audience. Continue reading “The Power of One Drop”

Write Marketing Copy to Inspire and Motivate

woman typing marketing copy at laptop
Business image created by Katemangostar – Freepik.com

We are surrounded by words. They are spoken to and by us, written to persuade us, intrigue us, and inform us. Words are a major way that we communicate. Putting words together in creative and compelling ways is a big part of what marketing is all about.

But not all words are created equal. It takes time to come up with just the right copy to convey the value your brand or organization has to offer and make the case for why you are the perfect fit for your audience. Words have power. When you find the right combination, your marketing strategy can shine.

So, what do you need to know to make your copy more compelling and ensure it is read?

Continue reading “Write Marketing Copy to Inspire and Motivate”

The Best Way to Add Value to Your Direct Mail

customized direct mail personalization letter and envelope
Personalizing our direct mail letters and envelopes shows potential clients you have experience working with experts in their field.

Direct Mail [Still] Works

When you reflect on the different ways to get your message in front of your intended audience, you may be thinking about marketing emails, social media strategy, or hosting an event. All of these are essential to a well-rounded marketing plan. But a piece is missing. You’re forgetting direct mail.

“Snail mail” may not seem like it fits in with our technology-driven world. But direct mail has proven itself as a vital piece of any marketing strategy. Consider the following statistics:

  • 56 percent of consumers believe print is the most trustworthy form of marketing
  • 59 percent of U.S. consumers like to get mail from brands regarding new products
  • 40 percent of consumers will try a new business after receiving a direct mail piece

Continue reading “The Best Way to Add Value to Your Direct Mail”

A Top Way to Increase Brand Awareness

Promo_Products_Paw_Print_And_Mail
Business card vector created by Freepik

With so many marketing channels available to spread your company’s message, and so much competition, your business needs something to help it stand out from the crowd. One strategy you can adopt is to develop promotional products.

What are Promotional Products?

Promotional products have a rich history in America, dating back to 1789, when a commemorative button was created for George Washington’s campaign in the presidential election. Since that first button, the promotional products business has grown into a booming industry with an annual revenue of over $20 billion. Continue reading “A Top Way to Increase Brand Awareness”