Is Your Website ADA Compliant?

oversized laptop surrounded by people on laptops with skyline background
Background vector created by Makyzz –

Is your website ADA Compliant? Did you know it should be? If not, you aren’t alone. ADA compliance marks a major change to the digital marketing world. It’s important to know how your website stacks up.

What is ADA Compliance?

Years ago, we didn’t have designated parking spots for those with disabilities, or ramps to allow wheelchairs easy access to buildings. Today, it’s common to see these, which is due to the Americans with Disabilities Act (ADA). This law was enacted to ensure that all individuals have equal access to a business’s goods and services.

Under the law, a business is considered a place of public accommodation, and must remove any barriers that would keep a disabled individual from accessing that business’s offerings. While this has long referred to physical barriers, in 2010 there was a request from the US Department of Justice to amend the law to include the digital realm, namely websites.

Currently there are no strict guidelines that legally require websites to be accessible for people with disabilities. However, lawsuits have been successfully made against companies that lack accessibility features.

What do you need to know? Don’t be caught off guard. Until recently, most marketers didn’t know about ADA compliance. This gave them no way to prevent lawsuits, because they lacked the knowledge that there even might be a problem.

The ADA status on websites was expected to be finalized this past January. While that fell through, the courts continue to step in and file lawsuits against companies whose websites are found to violate current ADA guidelines. Be proactive by making changes to your website now. Besides potential legal issues, it’s good business practice to make your site as accessible and easy to navigate as possible for all your customers.

Make Your Website ADA Compliant

drawing of man building a websiteThe best way to understand how your website stacks up against compliance standards is to do a comprehensive assessment of your site. You may want to contact your website service provider for more specific information, and to make changes you’re unsure how to enact. The Web Content Accessibility Guidelines (WCAG) 2.1 give a comprehensive overview of what is required for different levels/standards of compliance.

Some common adjustments you can make to your site include:

Alternative Text

Each image you include on your site should have an alt text description. Visitors to your site may be unable to see images, or the images themselves may not render on all devices. Alternate text will fill in the blanks, allowing visitors to understand the content presented in the image and what information you are trying to convey. Website builders like WordPress clearly identify where to place the alt text when adding an image. The words you use in your alt text descriptions are also important–learn how to write effective alt tags. Effective alt text labels also serve to help with Search Engine Optimization (SEO).

Audio & Video Transcripts

For every video or audio clip you include on your site, it’s helpful to include a link to a page with the content transcribed into text, for those who can’t hear the audio or who cannot view the video properly on their device. Also include captions on the video itself.

Contrasting Text

Your website will be more functional for all visitors if text is at a high contrast to the background, making it easier to read. If the background color of your “Products” page button is too close to the text color, it will be difficult for visitors to read the text and understand where that button would take them.

Keyboard Navigation

Some people must use a keyboard rather than a mouse to navigate on the web. So, your website must be fully navigable using only a keyboard. Some websites are set up so that just by pressing the “Tab” key, a visitor can move across the heading and sub heading categories of your site, easily finding which page they want. To make this function easier, it’s important to have consistent navigation throughout the site. All headers and footers should appear the same on each page, with the same buttons linking to the same pages.


Include clear links to your home page as well as to a site map page. From the site map, visitors can easily find the page they’re looking for without navigating through your entire site. Don’t underline text that is not an actual link. And, do not include redundant links to the same content on the same page.

Page Titles

Ensure your page titles clearly and accurately describe what is found on that page. Also, your pages will be read better by screen reading software if you give different weight to your titles and move in ascending order as you go down the page. For example, the title of the page should be designated as H1. Your major subheadings should be H2, and secondary headers should be H3.


Forms must be clearly labeled and readable by screen reader software. Make form submission buttons specific; rather than “Submit” try, “Place an Order” “Contact Us” “Sign Me Up” etc. This ensures clarity as to what process that form is completing.

Developing a website that is easy to navigate for all visitors creates a win-win situation. When potential customers have a pleasant experience visiting your website, they’re likely to stay on your site for longer periods of time and come back to you when they’re searching for something new. More traffic means more business, and more happy customers.

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5 Considerations for Creating Standout Mail Pieces

Woman reading direct mail piece

When we think about great direct mail results, we tend to think about the list, the message, and the call to action. However, things like the size, shape, and texture of the piece play a key role, too. Let’s look at five considerations for creating standout mail pieces.

1) Trim size:

If you want the lowest possible postage cost, go with a standard 3.5” x 5” postcard. Choosing a non-standard size will cost more in postage, but it will make your postcard stand out. “Why is that one different?” the recipient wants to know. It might even be the first piece they pick up. What’s that worth?

2) Weight:

Consumers tend to associate the weight of the stock used in the mailing with the quality of the brand and, by extension, the product being marketed. Heavier weight stocks command respect and attention. Learn more about choosing the right paper for your brand.

3) Texture:

In a sea of smooth envelopes, mailers with textured finishes get noticed. From high gloss and spot varnish to specialty processes, there are lots of options to choose from.

a sampling of Classic style textured paper stock
Printing on textured stocks gives your printing a unique look and feel.

4) Personalization:

Even the use of someone’s name on the front of a post card will engage the recipient more than a static card. This engagement might only last for an extra fraction of a second, but sometimes that is all you need.

5) Color:

Why use a standard white background when you can pick from a range of vibrant colors? Use knock out type, graphics, and images on dynamic backgrounds to get your mailer to jump out of the box. If your mailbox is a sea of white envelopes and one bright red one, which one would you pick out first?

There are lots of ways to get your direct mailer to stand out from all of the others. Why not try something you have not tried before?  You just might love the results!

At Paw Print, we’re poised to assist you with all the design, printing, and mailing services you need for your next direct mail campaign. Contact us to start marketing with direct mail!

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Make Your Appeal to Out of State Donors

Drawing of man talking on phone to woman in speech bubble
Business vector created by Freepik

Donor acquisition is one of the most important functions of nonprofit fundraising. Your donors make the good work you do possible. Without a regular and tactical practice of enlisting new donors , both socially and financially, your organization would be challenged to stay afloat.

It goes without saying that stewarding your current donor base is essential—they’re the ones who’ve continued to champion your cause and are more likely to give consistently, and grow their gifts, over time.

Conversely, compelling new donors to give is more difficult than maintaining a relationship with a regular donor. However, it’s important to not leave donor acquisition efforts for hard times. Your donor base is constantly changing, and your approach to acquiring new donors should be constant as well.

Connecting with Out of State Donors

Drawing of two women talking
Business vector created by Dooder –

A significant component of attracting new donors, and maintaining current donors for that matter, is conveying a clear value proposition that you deliver. What ties them to your cause? Your organization? Your purpose? How you talk to donors depends largely upon what messages they are receptive to.

For nonprofits that serve a local community or an entire state, it’s likely that the bulk of your donors live locally. However, over time your donor base will change as people change employment, retire, and transition to out of state residence, either full-time or seasonally.

You may currently have or want to reach out to donors who you determine have ties to your service area. A good place to start is with former residents and also part-time residents who regularly visit your area but live elsewhere seasonally.

It’s easier to determine motivation for contributors who live near your organization. You may see them at events, and their contribution could be a natural desire to create a better community where they will live and work.

But out of state donors can be more elusive. And the message you use to reach them will probably need to be different than those of local constituents. Determining their connection to your organization or location is a critical piece of that message.

To acquire these non or semi-local donors, you need to dig a little deeper to try to make a connection with them due to their removed primary residence. Why have they decided to pay additional property taxes to maintain a presence in your locale? An important set of data for acquiring donors near and far gets personal. Ask questions such as:

  • What social values are important to you?
  • Why do you give?
  • What does it mean to you to contribute to your community?
  • What is unique or memorable about the community you once resided in before moving?
  • What location, community, financial, family or other qualities influence your decision to have a second home here?
  • What does “making a positive difference” mean to you?

These kinds of questions can be asked of both current and potential donors to better understand your out of state donor base and where you fit into their lives. You may not ask these questions in such a direct manner. But you’ll want to get people thinking about these topics in a way that initiates a response with the information you’re looking for.

Acquiring Donors with Direct Mail

woman reading mail at desk

So how do you do this? As with any campaign, you first need to know what you want to achieve. Evaluate past data to set clear, specific goals.

Do you want to acquire a specific number of new donors? Do you want to increase donor acquisition by a percentage from year to year? Even if you’re seeing positive trends regarding new donors, it’s important to keep improving. When you have a goal in mind for a campaign, it’s easier to judge whether the campaign was effective. Goals also allow you to understand how your data is changing over time.

Whether you’re looking to acquire new donors or bring lapsed donors back into the fold, the easiest way to determine what matters to them is to simply ask. While much of your fundraising content may focus on asking for a financial gift, you could approach this kind of campaign without addressing that angle.

Instead, use direct mail as the basis for an introduction or reintroduction to the potential donor. If you can, acknowledge their connection to you and to your region. Maybe they own property here, or have business and investments tied to the region. Also speak to your role. What do you do for your community?

Use that connection to promote a compelling reason/purpose for these individuals to give. Develop a short series of questions that will help you to better understand what matters to these potential donors and what your organization means to them. A best practice with this kind of campaign is to create a landing page on your website tied to the direct mail piece, where recipients can go to submit their responses.

You can build upon this initial mailing with subsequent mailings to engage the donor, build awareness and trust, and make the ask for financial contribution.

Building a list of potential donors and effectively reaching them with a compelling campaign takes time. Donors will interact with you multiple times before making a gift. It’s important to keep up a consistent strategy, so that your message is sure to be heard.

At Paw Print, we specialize in nonprofit fundraising appeal production. Contact us today to start reaching and acquiring more donors for your organization.

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Pretty, Professional, & Powerful: Printing with Foil

white folder with red text in metallic ink
The artwork on this folder was produced using an emboss covered with a red metallic foil.

Need something to make your printing pop? Adding a foil stamp to business cards, invitations, stationery, and other promotional materials creates an eye-catching piece that will get your business noticed and remembered.

What is Foil Stamping?

Using foil to decorate printed materials has a long tradition. It ties back to the process of gilding, where items like picture frames or furniture are covered with a layer of gold leaf. Historically, manuscripts and books were also decorated with gold leaf and metallic foils.

Brochure imprinted with ink and silver foil
Metallic foil was used to mimic the shine of a diamond on this brochure.

Today, decorating with metallic foil is certainly more common than gold leaf. With a range of materials and objects available for foil imprints, you can affordably add a touch of elegance to your promotional materials.

The Foil Process

As with engraving or debossing, a metal die is etched with your design. The die goes into a stamping machine that feeds foil through a set of rollers. Three layers come together: the heated die on one side, foil in the middle, and paper on the other end. In one fluid motion, the die trims the foil to your design, then imprints it into the paper.

Watch foil stamping in action in this video:

Foil can be applied to the even surface of the paper, or it can be combined with other processes like embossing, where a die raises your design off the paper for a dimensional look.

Using Foil for your Business

Green folder with gold foil imprint
This presentation folder was printed with a gold foil.

Foil stamping has a wide range of applications and can be used for just about any project. Some popular ways to use foil include:

  • Business Cards: A business card is often a potential customer’s first point of contact with your business. Adding foil to your design will really wow a recipient.
  • Stationery: Create an eye catching and memorable look for your stationery and envelopes by printing them with foils.
  • Presentation Folders: Whether you’re hosting an event or want to organize your marketing materials into one package, presentation folders are an effective solution. And, they look especially striking when printed with metallic foils.
  • Promotional Materials & Packaging: A touch of foil on a booklet, brochure, gift bag, or custom box adds excitement to your products and offerings.
  • Invitations: Wedding and event invitations are one of the most popular places to use foils. Make your occasion even more special by printing an unforgettable invitation with foil stamping.

What’s the impact and benefit of adding foil stamping, embossing, or engraving to your printed image pieces? You’ll instantly make a remarkable and memorable impression. Hand someone a document with any of these finishes and then watch their hands and fingers sweep over the surface, like someone reading braille. This makes your effort “more” than just print. Your print is now making a physical and emotional connection. The power of print.

At Paw Print, we offer foil stamped, engraved, embossed and debossed products. Stop in today to explore our samples and foil choices, and see how foil stamping can help your brand make a positive and powerful impression.

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