When was the last time your print marketing strategy was freshened up? When was the last time you looked at your creative approach, value proposition, and media mix with fresh eyes? If it’s been a while, maybe now is the time. Here are three areas to consider to improve your multi-channel strategy.
Picture your marketing strategy 10 years ago. It probably looked a lot different than your strategy of today. Now imagine you were still using the same marketing content and tactics from 10 years ago. Do you think you’d be successful?
Probably not. Marketing is constantly changing, as new technologies are introduced, new trends appear, and younger generations enter the market. To be effective, your business must change, too.
Recognizing the need to change your strategy is the first step. But change isn’t always easy. How do you know what to change? And how do you make it happen?
Charitable giving has long been a part of the human experience. The first record of individuals giving back was in 2500 BCE, when the Hebrews instated a mandatory tax used to benefit the poor. In the U.S., philanthropy dates to 1643, when Harvard held the first American fundraising drive, raising 500 pounds.
In 2016, a total of $390.05 billion was gifted to charities around the world. The history of charitable giving is not only long, but full of change. And it’s not done changing yet.
The fundraising landscape is constantly shifting, as new technologies and demographic trends affect both the ways donors give and who is giving. A recent trend is the dominance of the “Modern Donor.”
The 2018 Modern Donor Contours Report describes this group as a combination of Baby Boomers, Generation X, and Millennial donors. Modern Donors have taken over the giving process from the Silent Generation, donors age 72 and over. This group has defined the giving process in the past. But younger generations are changing the methods the average donor uses to give and the ways that nonprofits need to fundraise.
Imagine a marketing system that works in the background of your business or organization attracting leads to your door. Imagine this same process not only attracting leads, but building a fan-base of prospects who are both enthusiastic and qualified leads, the best kind of lead!
Have you heard of inbound marketing? Do you know how it differs from traditional marketing? If it’s all a bit fuzzy to you, you’re not alone. Inbound marketing is a core strategy for generating leads through content creation. Here’s what you need to know to start using inbound marketing for your business.