When you hear the term “promotional products” you may picture items designed to promote your brand to potential customers and clients as a means to increase sales. While many logoed items fall into this category, promotional products also have many applications internally, for use by your employees. Here are 3 ways you can help your business to succeed by investing in promotional products for employees.Continue reading “3 Ways to Empower Employees With Promotional Products”
Hiking is one of Vermont’s most popular Summer activities. We’re called the Green Mountain State for a reason! If outdoor lovers make up your client base, promotional products designed for activities like hiking are an ideal choice for giveaways and thank you gifts. Here are some of our favorite hiking-related items available for branding.Continue reading “Reach New Heights with Hiking Themed Promotional Products”
Take a look around your work space. How many branded items do you see? I’ve got 4 within easy reach—in fact, 74% of consumers have at least 1 promotional product in their work space.
There are a lot of numbers out there citing the effectiveness of promotional products. They are a usable, versatile advertising medium that can generate awareness of and excitement about your brand. But how and when should you go about using them? Try one of these 5 strategies to start incorporating promotional products into your business strategy.Continue reading “5 Ways to Use Promotional Products”
Promotional products have been around for a long time. And they’re becoming ever more prevalent and desired. 80% of us have at least one promotional product, and over half will use that item at least once per week. Promo is a sure-fire way to enhance marketing strategy, helping nonprofits to achieve goals and generate more fundraising dollars.
4 Reasons Promo Benefits Nonprofits
One of the most important pieces of the nonprofit fundraising puzzle is discovering new and creative ways to thank your donors. Promotional products are an increasingly popular way to say thank you to donors while also spreading awareness of your organization.
When you add promo to your fundraising strategy, you may want to do so by developing a gift program. Presenting your top donors with a special gift in the form of a promotional product can solidify your relationship with them. And, when you provide a donor with a quality item they’ll be using frequently, you’re helping to spread the word about your organization even further.
Incorporating Brand Awareness in Your Business Strategy
As a business owner or manager, you have a lot on your plate. Every day, you have multiple people and projects competing for your attention. You have to ensure customer and employee satisfaction, generate new business, fulfill client needs, and consider potential business and marketing ventures. From the small details to the major decisions, you have a hand in each and every part of what makes your company run smoothly.
An essential piece of marketing your business that you’ll want to consider is creating brand awareness. In addition to ensuring customers know your company exists and the kinds of services and products you offer, brand awareness also includes consciousness about who your company is beyond the basics. The image your business portrays includes the quality of your services, the way you handle customer inquiries, and your company’s personality. Are you a start-up technology company focused on youth and innovation? An established construction business proud of time-tested methods and your connection to the community? Or something in between?
Owning or managing a business comes with a plethora of responsibilities and considerations. When you think about incorporating brand awareness on top of all the things your company has to consider on a daily, weekly, and monthly basis, it can seem overwhelming, right?
The impression you develop for your business can go a long way toward helping you to build a customer base and make a lasting connection with clients. And it’s easier than you may think to bring an effective brand awareness strategy to your business.
The Impact of Branded Corporate Apparel
Making an impression is all about perception, and a proven way to improve the perception of your business is to incorporate branded apparel into your marketing strategy.
Branded apparel is a cost-effective and relatively inexpensive way to increase brand awareness. While other forms of marketing are certainly necessary and successful, investing in branded apparel for your employees usually requires less of a financial investment than many of these strategies. And, the long-term impact of branded apparel is big. It will be repeatedly seen by customers and the general public and continuously deliver you a return on investment.
Though it is relatively inexpensive, branded apparel can make a big impact. One of the strengths of branded apparel is its possibility to alter your relationships with customers, both current and potential.
It may seem like a relatively small change putting your logo on a shirt, coat, or hat. But having your employees wear these items becomes part of the personality of your company. In the minds of customers, branded corporate apparel is often associated with businesses that are well-established, large, and successful.
So, even if your company is relatively new to the marketplace, you can use branded apparel to convey to your intended audience that you are a professional in your field and have extensive knowledge of the products and services you offer. Your customers will have more confidence in choosing to purchase from your company. They’ll feel that they are working with capable employees who are experts in their field.
When your employees wear branded apparel, they are acting as brand ambassadors for your company. And when customers see employees wearing clothing with your company logo, not only does it give the employees a sense of authority. It also conveys to the customer that the employees are proud of the company they work for and confident representatives of the product or service their company provides. If your employees consistently provide positive service for your customers, seeing the logo repeatedly on employee clothing is a reminder to customers that your company is reliable and has been good to them, making them more likely to continue to work with your business in the future.
Customers also equate branded products with quality. They view a branded item as superior to an equal, unbranded product. Including your logo on employee clothing works from this idea. It gives customers the impression that your business provides high-quality products, services, and customer care.
Need a compelling reason to incorporate branded apparel into your company culture? Consider these words:
If you want your company to embody words like these, consider investing in branded apparel to increase the success of your brand awareness. Contact Paw Print & Mail today and inquire about our branded apparel services to find the perfect fit for your business.
Subscribe to our email list so you never miss a post from Paw Print!
Think about the last sporting event you attended. What was it like? You may have heard music, the voice of an announcer, and cheers of delight, alongside cries of disappointment, as one team scored over the other. Maybe you sat on a hard bleacher, with a basket of warm food or a cold drink, your eyes trained on the field, court, or rink as you waited breathlessly for your team to take the game.
You feel a strong affinity to your team, aided by the hat, t-shirt, or jacket you’re always wearing with your team’s logo on it. If you’d happened to look around at other fans during that last sporting event, it’s likely many of them were wearing something to support the team, too. You may have little else in common with your fellow fans. But in your support of the team, you’re united. You share a high-five with the person next to you as your team scores. While you may not be a part of the official lineup out on the field, you are part of an even bigger team of fans.
Your Workplace is a Team Environment
Buying apparel to support your team brings you into a circle of loyal and united fans. Investing in branded apparel for your business team can be a unifying force, too. In the same way that you feel pride in supporting your sports team, your employees will feel a sense of pride representing a company that they respect.
The promotional products market in the U.S. is currently worth over $20 billion in annual revenue. One of the most popular forms of promotional product advertising is branded apparel. It’s an effective tool for creating brand awareness. And branded apparel can have real effects on the inner workings of your company, too.
When you make the decision to invest in corporate apparel, you are helping to change the culture of your business. You can decide whether to make branded apparel a part of the required dress code for all employees. Doing so can alter the mindset of your work team—in a positive way. The notion of a uniform may not appeal to some workers. But there are so many apparel options available that it’s possible to find something your whole team will be proud to wear. Many employees are happier having branded apparel as a part of their dress code. It makes it easier to decide what to wear each day. And, it can be viewed as a more casual and comfortable clothing alternative.
Foster Commitment in the Workplace with Branded Apparel
If you’ve given thought to cultivating your brand, caring for your employees and bringing a thoughtful and professional manner to your business strategy, your employees are likely to feel a sense of loyalty to your company. When loyalty is present, employees will feel proud sporting your logo on their clothes and associating themselves with your brand.
One of the most important benefits of company apparel is that it can lead to more open communication. Whether your business is large or small, there is certainly a hierarchy. That hierarchy won’t disappear. But having all levels of your company wear branded clothing can help those lines between upper and lower management to fade a bit, which is good for your company culture. Seeing others wear the company logo is an equalizer, a reminder that you are all on the same team. This can lead to more open discussions and greater cooperation among the work team.
Being part of a team creates a sense of shared identity not just among coworkers, but also with your company’s values and mission statement. When your employees are wearing clothing branded with your logo, it’s a frequent reminder of what they are working for and what they represent.
This can change your employees’ mindset, so that they feel a greater responsibility for upholding your company’s values. With this responsibility often comes a commitment to better represent the company, leading to a better customer service experience for customer and employee. Your employees can even become brand ambassadors, who will carry your vision out into the world.
Subscribe to our email list so you never miss a post from Paw Print!
With so many marketing channels available to spread your company’s message, and so much competition, your business needs something to help it stand out from the crowd. One strategy you can adopt is to develop promotional products.
What are Promotional Products?
Promotional products have a rich history in America, dating back to 1789, when a commemorative button was created for George Washington’s campaign in the presidential election. Since that first button, the promotional products business has grown into a booming industry with an annual revenue of over $20 billion.
Why are so many businesses jumping on the promotional products train? Because it’s effective. Including promotional products in your marketing strategy can increase overall marketing success by up to 44 percent.
Promotional products are essentially another form of advertising. This category consists of any item featuring your company’s name, logo, or slogan. You probably have many of these kinds of products around your home or office. Think t-shirts from events, a branded stress ball, and numerous pens from all the businesses you frequent.
Why Should You Use Promotional Products?
Giving promotional products to your existing or potential customers is a great way to increase brand awareness, grow sales, and improve your return on investment. According to SAGE, one of the top promotional product companies in the U.S., using promotional products creates a more favorable impression of your company over 50 percent of the time. In one case, 55 percent of people did business with a company before receiving a promotional product, while 85 percent chose to work with the company after receiving the product.
Plus, 8 out of 10 consumers own at least one promotional item, and 89 percent of consumers can remember the advertiser of a promotional product they’ve received in the last two years. Often giving something for free to a consumer creates a sense of obligation. They’ll be more inclined to return the favor and do business with your company. It’s all about brand awareness, getting your name out there so more consumers know who you are and what you do.
What Kinds of Products?
One of the most important factors in the development of promotional products is how useful they are to the consumer. SAGE reported that 77 percent of consumers cite usefulness as the top reason for keeping a promotional item.
Keeping the item also means keeping your brand close to the consumer. It’s important to consider who your audience is and how they will be using the products you give them. You can use environmental targeting, giving out items to be used in situations where your company’s services would also be called upon. That way, your logo will be right in front of a consumer when they’re looking to make a purchase. Think mouse pads if you’re a tech company, water bottles if you’re in the fitness industry, or dog bandannas for a pet store. If you have the resources and opportunities, you can develop a few different products. That way, the consumer can choose what is useful to them. They’ll be more likely to use the item and more likely to remember your brand.
When developing these products, time is an important factor. In general, you want products that can be used repeatedly over a long period of time. If a consumer can use up your promotional product in a short amount of time, it won’t have the impact or sales potential of a more lasting product. The longer your promotional product is around, the greater the chance of increasing brand awareness for a wider audience.
A great way to start marketing your promotional products is to have your employees use them. Some of the most popular branded products on the market right now are branded apparel items. Clothing featuring your brand can be made to sell or give away at events. Or it can be worn by your employees.
Branded apparel helps to build an image of your company that fosters positivity for both employees and consumers. Having employees wear branded apparel nurtures brand identity and creates a sense of unity among your work team. Unity promotes communication and a stronger connection and dedication to the company mission. This sense of team spirit can increase productivity and grow revenue. And it’s another chance to spread awareness of your company as consumers interact with your employees.
Consumers tend to associate branded apparel with professionalism. In the consumer mindset, these are companies that can be trusted, produce high-quality work, and are authorities in their fields. Designing and creating a high-quality apparel product can go a long way toward creating a favorable and memorable public opinion of your business.
If you’d like to make promotional products a part of your marketing strategy, contact Paw Print & Mail about our branded apparel and promotional product services.
Subscribe to our email list so you never miss a post from Paw Print!