There’s no denying it – direct mail is here to stay.
Direct mail outperforms email in several areas, including open rates, memorability, and reading preference. In our heightened digital era, handling a physical piece of mail can be a breath of fresh air.
However, “direct mail” is a broad category, that encompasses several different styles of mailings. Depending on your campaign goals and overall marketing objectives, one format may be more effective than another.
Continue reading “Which Type of Direct Mail Should You Send?”