However, “direct mail” is a broad category, that encompasses
several different styles of mailings. Depending on your campaign goals and
overall marketing objectives, one format may be more effective than another.
Feeling like a ball of stress? Then grab a stress ball!
Stress balls have become one of the most popular promotional
items available for branding. In fact, a single supplier reported selling 15
million stress balls in 2014 alone.
Why are stress balls so popular? For one thing, they’re
available in dozens of fun shapes and colors. They’re an inexpensive
promotional giveaway that’s gender-neutral and effective for all age groups.
And the action of squeezing a stress ball or fiddling with its cousin, a
fidget-widget, has been shown to have calming and therapeutic benefits.
Squishy stress balls may be everywhere, but where did they
come from in the first place? In our latest installment of A Fun History of
Promo, we’re reporting the scintillating story of the stress ball.