3 Ways to Empower Employees With Promotional Products

New employee carrying branded promotional products

When you hear the term “promotional products” you may picture items designed to promote your brand to potential customers and clients as a means to increase sales. While many logoed items fall into this category, promotional products also have many applications internally, for use by your employees. Here are 3 ways you can help your business to succeed by investing in promotional products for employees.

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Reach New Heights with Hiking Themed Promotional Products

Couple hiking using branded promotional products

Hiking is one of Vermont’s most popular Summer activities. We’re called the Green Mountain State for a reason! If outdoor lovers make up your client base, promotional products designed for activities like hiking are an ideal choice for giveaways and thank you gifts. Here are some of our favorite hiking-related items available for branding.

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A Fun History of Promotional Products: The Frisbee

Red branded frisbee

What does the term “branded promotional product” mean to you? It may bring to mind the basics: pens, t-shirts, and mugs. But it doesn’t stop there. Items for fun and play, like Frisbees, can also be decorated with your logo and used to send a unique message.

The Frisbee has a long history, from ancient sport to college pastime to its use as an advertising tool and promotional product. Let’s toss things back in time in our next installment of A Fun History of Promo.

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8 Steps to an Effective Business Card

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Logo psd created by Freepik

The business card is an old dog that’s learned quite a few new tricks.

A lot of different print work comes through our doors at Paw Print, but business cards consistently remain the most popular order. Business cards trace their roots back to 15th century China, when visitors left “visiting cards” at the homes of businessmen they hoped to meet with. Over the centuries these cards evolved to convey a variety of information, but one thing remained constant: they were designed to make an impression.

Often a business card is one of the first things a customer or potential client will receive from you. A well-designed business card can go a long way towards creating a favorable impression of your business, as well as generating engaging conversations between you and your customers.

Why Should You Print Business Cards?

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Eco-Friendly Promotional Products Speak Volumes

Eco-Friendly Promo Header

What does it mean to you to be a Vermonter? One thing that has always been a piece of the Vermont brand, and that’s a part of my philosophy, is minimizing our environmental impact. Vermont is overflowing with locally produced items that breathe quality and sustainability. It’s an essential part of who we are as a community.

In the business world, it’s crucial that you can back up your claims.  You want your marketing, including promotional products, to accurately reflect your brand and its core beliefs. If your company has an eco-friendly focus and you’re looking to market your brand with promotional products, there are several options available produced with sustainability in mind.

This is especially important in today’s market due to the up and coming generation – Gen Z. Expected to make up 40% of the U.S. consumer market by 2020, members of Gen Z consistently list a company’s values as a top factor in choosing whether to work with that company. Those values include both social and environmental responsibility.

With that in mind, we created our Promo with a Purpose campaign to highlight promotional products that are made with a focus on sustainability and reusability.

Explore our ultimate guide to eco-friendly promotional products below!

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Top 5 Reasons Your Customers Keep Promotional Products

Considering using promotional products to market your business? With so many different items available for branding, there’s sure to be a product that’s the perfect fit for your brand’s personality, which you can put to work to promote your company or organization.

But before you buy just any logoed product, consider this. Your promotional products are going to have the most impact, and lead to the most success for your business, if they are regularly used by the recipients.

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The (Fun) History of The Branded Tote Bag

Young woman smiling and holding blue branded tote bag

Searching for logo branded items? These days, the possibilities are almost endless. It’s easier than ever to find an item that represents your brand and your message.

The promotional products industry is a massive, global industry. And it owes its launch to a basic product: the branded tote bag.

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5 Ways to Use Promotional Products

Take a look around your work space. How many branded items do you see? I’ve got 4 within easy reach—in fact, 74% of consumers have at least 1 promotional product in their work space.

There are a lot of numbers out there citing the effectiveness of promotional products. They are a usable, versatile advertising medium that can generate awareness of and excitement about your brand. But how and when should you go about using them? Try one of these 5 strategies to start incorporating promotional products into your business strategy.

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5 Key Digital Marketing Trends for 2019

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Business vector created by Dooder – Freepik.com

New Year’s resolutions have a reputation of being short-lived. Make a resolution for 2019 that you’re sure to keep—a commitment to marketing your business better! These 5 trends are on our radar for the coming year. Incorporating any one of them into your digital marketing strategy can help 2019 be the best year yet for your business.

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Nonprofit Promo Enhances Fundraising

Promotional products have been around for a long time. And they’re becoming ever more prevalent and desired. 80% of us have at least one promotional product, and over half will use that item at least once per week. Promo is a sure-fire way to enhance marketing strategy, helping nonprofits to achieve goals and generate more fundraising dollars.

4 Reasons Promo Benefits Nonprofits

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