Direct mail works for Amazon too

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We’ve entered the biggest shopping season of the year, and online sales are more prevalent than ever. And who is King of that digital domain? Amazon.

Amazon has made its mark as an online storefront for everything you need, want, and can’t live without. Not just products, but services (free shipping and free grocery delivery!) and content (movies, music, e-books, and more) have all come to fall under the Amazon umbrella.

But, despite Amazon’s massive digital presence, sometimes they still need to turn to offline channels to get their message across. One of those channels is direct mail, like this letter Tom received with a special sign up offer for Amazon Music Unlimited.

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