Boost Your Marketing Power with Storytelling

woman reading story to young daughters in garden
People image created by Jcomp – Freepik.com

Storytelling is an essential and ancient part of human communication. Before the advent of writing, detailed stories were told orally, passed from generation to generation. Stories hold meaning for cultures, reflecting their histories, beliefs, and customs. We tell stories to learn, build relationships, and make sense of the world around us.

In fact, our brains are programmed to recognize patterns and find meaning in those patterns. A story is a kind of pattern, and stories are an effective marketing tool that you can use to build connection with your audience.

There are good stories, and then there are great stories, the ones we remember. But what makes a compelling, memorable story?

Elements of an Effective Story

1) Be Memorable with Emotion

drawing of woman laughing
Background vector created by Freepik

Facts and figures are essential to marketing—you need data to understand and relay your progress, as well as understand the state of your business. But numbers alone don’t inspire strong emotions. According to communications specialist Rob Biesenbach, 63% of people remember stories, but only 5% remember statistics.

There’s science behind this notion as well. When we are exposed to facts, two parts of our brains are activated, to take in information and to process. On the other hand, a story activates several areas across the entire brain.

And, these areas aren’t just accepting information—they’re experiencing the story. Think of the last book you read. Maybe the main character slipped into a cool lake on a scorching hot day or felt full of fear before giving an important speech. Did you feel the relief of that cool water, or find yourself growing anxious on behalf of the character? That’s the power of a good story. And it reflects the fact that when we hear a story and when we have a physical experience, the same areas of our brains are activated—the brain doesn’t differentiate between a story and an experience.

Know the Emotions of your Customer

Stories can be emotional in and of themselves, so that most of us who hear the story feel the same emotions. You can also tap into your potential customer’s emotions by telling a story you know will resonate with a specific fear or desire they are experiencing.

Say Sally has always wanted to play the piano. You’re selling a system that will help your customers learn to play the piano fast, efficiently, and well. You can tell a story with the main character flawlessly playing a piece on the piano, finishing to a round of applause. Poise your product as the solution to that specific fear or desire in the story, and potential customers will be flocking to your brand.

2) Show Your Unique Side

Unless you’re selling a never-before-seen product, you’ve got competition. And even if your business is exclusive in what you offer, you’re still competing against countless other businesses and products for a consumer’s spending dollars. Why should a potential customer choose you?

Stories help you out here. Even if your business offers the same services as several others, only yours has your unique story. Telling the story of how you founded your company, developed your product, or helped a customer shows the special, human side of your business that separates you from the crowd and helps you connect with consumers on a personal, human level.

3) Inspire Action!

cartoon of man in suit running
Business vector created by Makyzz – Freepik.com

When we feel positive emotions, we want to do what we can to ensure those feelings continue. And when we feel negative emotions, like anger or fear, we want to act as soon as possible to stop those feelings. Because stories can make us emotional, they can also spur us to action. If your story inspires relief in consumers—finally, here is a solution to my problem—they’ll want to act to obtain that relief as soon as possible. They may have been searching for this solution for a long time. But your story raises the stakes—act NOW and your problem will disappear.

Stories also make us more likely to act because they can increase the perceived value of a product. A study called the Significant Objects Project found that when inexpensive items were marketed along with a story, the perceived worth of the objects increased, and buyers were willing to pay more for them than the object itself was worth. In this experiment, the purchasers knew the stories weren’t true—even still, the narrative gave buyers more of a reason to purchase.

4) Connect with Values

Consumers, especially Millennials, make purchase decisions as extensions of their values and identity. If a company doesn’t align with those values, consumers are more likely than ever to look elsewhere for their needs.

When you tell your story, you have a great opportunity to highlight what is important to you, what your company stands for, and your ultimate goals. Whatever those goals may be, they’ll likely resonate with a specific audience. This makes them more likely to purchase from you and to feel a greater connection to your business.

5) Make Use of Visuals

A story is built on compelling words. But sometimes, words aren’t enough. A captivating visual can say a lot, which is why the best stories make use of words and visuals to convey a message. Whether you’re talking about a specific individual, event, or circumstance, make sure to include visuals relevant to the story.

6) Personalize

Smiling woman posing in field
Nature image created by Freepik

It helps to tell your story from a particular point of view, whether it’s your own, someone in a similar situation as your potential customer, or someone who was helped by your product. This helps to put a face to the issue. Your product may have helped thousands of consumers. But being able to put a face and truthful, personal words to it can make all the difference.

What brand stories do you remember? Let us know! And, if you need help telling the story of your business, Paw Print offers copywriting as a service.

Now, go on. Tell me a story.

Nonprofit Promo Enhances Fundraising

Promotional products have been around for a long time. And they’re becoming ever more prevalent and desired. 80% of us have at least one promotional product, and over half will use that item at least once per week. Promo is a sure-fire way to enhance marketing strategy, helping nonprofits to achieve goals and generate more fundraising dollars.

4 Reasons Promo Benefits Nonprofits

1) Increase Brand Awareness

A major function of promotional products is to make prospective donors aware of your brand. Any item with your logo or message printed on it is a chance to increase awareness and recognition of your nonprofit’s brand and mission. High-visibility items like bags, apparel, or bumper stickers allow your donors to show their support for your organization. At the same time, individuals who aren’t associated with your nonprofit may begin to see your brand more frequently, inspiring them to learn more about your mission.

promotional product statistics

2) Generate Revenue

Promotional products make effective and attractive giveaways. They are also a potential source of revenue for your organization. If your nonprofit has a popular motif or tagline, you can sell items to individuals who are passionate about your mission and want to represent you in their day to day activities.

3) Incentivize

Sometimes it may be appropriate to incorporate promotional items into the gifting process. For instance, you can set up a tier of gifting, so that each donor who gives up to a certain amount receives a certain item, like a mug. From there, donors who give up to the next tier receive a larger item, like a shirt. Many of your donors may choose to give regardless. However, the promo item gives a further incentive to do so while thanking them with a nice gift they can use to further promote your brand.

4) Recognize and Thank Donors

Your donors give because your organization has special meaning for them. They’re the lifeblood of your nonprofit, making it possible for you to continue your good work and further your mission. You can use promotional products to show your appreciation for your donors and recognize the importance of their contribution. Via direct mail, you can send your top donors a thank you gift, like a stainless-steel tumbler or a fleece jacket. Include a handwritten note to make it extra personal, or explore variable data printing to customize the item with the donor’s name.

Promo Tips

A study by ASI, the Advertising Specialty Institute, found that the average cost per impression for a TV advertisement was 2.5 cents. In contrast, the average cost per impression for promotional products was just 0.7 cents. The financial benefits of promotional products are clear. But there are a few things you should consider before investing in promo for your nonprofit.

First, ask yourself why you are using promo. What are your goals? As with any marketing strategy, to understand the effectiveness of using promotional products, it’s essential to know where you are starting and where you hope to be.

Also, does the promo item match your mission? Is it aligned with your brand? You’ll want to use the same logo and color scheme currently associated with your nonprofit. That way, there is a clear relationship between the item and your organization.

And, ensure that the product will be useful for your specific audience and speak to their needs. Items that work well for one demographic may not be ideal or make sense for another group.

Promotional products are a marketing tool, and like any marketing device, they reflect your brand. This not only refers to the content you imprint on the items, but also the items themselves. It can be tempting to order a high quantity of an inexpensive promotional item, and there are several economical options available. However, just remember that any item you put out there branded with your logo reflects your brand as a whole. If you’re promoting your organization with an item that is flimsy or the decoration does not hold up, potential leads will associate that with your nonprofit’s abilities, even if you’re doing good work. How your organization is perceived—even subconsciously—is the foundation for all you do.

6 Nonprofit Promo Ideas

Need some ideas for your nonprofit’s next promo campaign? Check out these 6:

Tote Bags

branded tote bagIt’s estimated that promotional bags generate an average of nearly 6,000 impressions during their lifetime. That’s more than any other promo product. With eco-friendly alternatives being popular and sought after, branded reusable bags are a solid choice to give to donors. They’re an inexpensive option that’s sure to be used and seen.

Branded Apparel

Shirts, jackets, vests, hats, socks…the list of apparel items available for branding with your logo is nearly endless. Like bags, clothing items are highly visible. Branded t-shirts make great giveaways, and nicer jackets are perfect as thank you gifts for top donors.

Desk Items

It’s always important to know your audience. Promo is no exception. If you know that many of your donors work in a corporate setting, desk items can be a way to create promo donors will see and use every day. Popular items include, journals, padfolios, mousepads, water bottles, and tech gear, like phone stands and power banks.

Drinkware

branded patterned water bottles

Water bottles are useful in the office and on the trail. Drinkware, like water bottles, thermoses, tumblers, and insulated mugs are ideal promotional items. They’re functional in a variety of settings, and they travel with you. Whether your donors are going on a hike or heading into a meeting, they can carry your branded drinkware with them.

Giveaways

If your organization is hosting or attending events regularly, having promotional items to give away is an effective lead generation tool. Depending on your audience, your items may differ. Some popular choices include pens, key chains, note pads, lip balms, and stress balls.

High-End Gifts

While your giveaways may be high quantity and low priced, the promo market also includes higher quality items that you can reserve for special donors or board members. When you want to say thank you in a special way, look to gift sets, ball point pens, embroidered jackets, or a debossed journal.

Wear Your Mission on Your Sleeve… Literally

nonprofit promo slogan tshirts

Apparel is often used in a nonprofit context to outfit volunteers working on your behalf, as staff clothing or donor gifts, and to sell at events and on your website. When it comes to adding branded apparel to an organization’s marketing mix, a thoughtful approach to the personal side of apparel and how you decorate your shirts, hats, scarves, etc. is an opportunity to make a lasting visual impression.

Our preferences in what we wear is a very personal choice.  When considering an investment in branded apparel, metaphorically try taking your organizational hat off and putting your personal hat on. Ask yourself, what would I want to wear if I was given a shirt or hat from this organization?

Having your logo on a garment means something different to you, as a staff member of your organization, than it does to a donor, volunteer, or consumer. To you, it’s a uniform of sorts; you ARE the logo on the shirt. And while a donor, volunteer, and consumer may relate similarly to wearing your organization’s logo, there is still a fine distinction between you and them about the meaning of wearing your brand.

So what to do? Consider adding your slogan, tag line, or value proposition statement to the garment. Doing so bridges the gap between staff and constituent with a common theme that starts conversations and elicits emotion and identity for your cause. Doing so puts the emphasis on the statement more than the organization. Your statement is the “why” people identify with your organization, volunteer, and give money.

It also helps to keep the statement or slogan short and sweet. Humor or levity help when it’s appropriate. Applying a unique artistic branding element to the slogan helps build awareness and alignment for when it’s used in various ways and mediums. Bold creative can work, but big and gaudy may not depending on the demographics of your constituency.

At the end of the day, if you’re spending hard-earned money on apparel, think it through and design it so people will actually wear it… and wear it happily.

Promotional products can be a major way to increase fundraising dollars and make more potential donors aware of your brand. If you want to make promo a part of your campaigns, Paw Print can help! Explore our online catalog, or give us a call at 865-2872 to start the conversation.

Scorpion Marketing 101

scorpion on white background
Get your prospect’s attention with a Scorpion Marketing Strategy!

Ever feel like you’re beating your head against a wall trying to sell to the unsellable, qualify the unqualified, or get responses from the unresponsive?

You are not alone. As a sales professional and/or a business owner, much of the anxiety, frustration and weariness that happens in growing sales and a business is directly related to these activities.

Are you comfortable, if not jazzed, to have conversations with clients and prospects but discouraged with how difficult it is to get people to engage?
What if you could increase the ROI on your sales and prospecting efforts with a non-intrusive strategy to engage and generate more leads?

Consider Scorpion Marketing

If you walked up to your desk and found a scorpion looking up at you, would that get your attention?! Probably safe to say you might even jump back… whoa!!!

There are certain things that happen in life – and in business – that GRAB our FULL attention and cause us to act on the situation at hand.

Scorpion Marketing is an ACTION designed to get a REACTION. It’s a tactic that’s guaranteed to get your intended audience’s attentions despite the competing forces vying for those persons’ attention.

Putting People First

Growing a successful business is all about seeking and establishing relationships with people who have a need for your product. Virtually all sales and marketing investments and efforts are born with the intent of generating leads. Leads are the spark of opportunity for prospects to build familiarity and trust with you, your company, and your product. Generating a viable lead is the cornerstone toward meeting a prospect’s need and converting a sale.

But sales and prospecting is tough work! You may have the best product and service to meet someone’s need. But until they fully understand and experience your offering, you’re just one of the pack. And even before that, until you get face-to-face with a prospect to fully understand the problem they are trying to solve, you’re at a loss as to how and even if your value proposition is relevant to them.

All of this brings us back to the importance of generating a qualified lead to trigger your business development process. That’s where Scorpion Marketing comes in.

How Does Scorpion Marketing Work?

At Paw Print & Mail, we’ll design a strategy utilizing an attractive and relevant direct marketing package and follow up process that’s guaranteed to get the attention of your key prospect or client. Like reacting to the scorpion on your desk, our Scorpion Marketing process will set you apart from your competition and exponentially increase your ability to directly connect with your prospects and begin the relationship building process.

Above all… Scorpion Marketing spurs the engaging activity that leads to sales. Scorpion Marketing is prospecting on steroids, which is more fun and rewarding than the typical prospecting you’ve done (and dreaded doing) in the past.

To learn more about our Scorpion Marketing service, contact Tom at tbrassard@paw-prints.com or call Paw Print & Mail at 802.865.2872.

Envelope Creativity Boosts Response Rates

Entrepreneur opening a padded envelopeOne of the biggest hurdles of direct mail? Getting people to open the envelope.

Postcards and self-mailers have the advantage of standalone, eye catching content. The graphics are immediately visible, compelling the recipient to read on.

But for many mail pieces, an envelope is essential. Using an envelope doesn’t have to be limiting, however. In fact, today’s printing technology allows envelopes to be more personalized and attractive than ever before. Customization turns envelopes from basic commodities to effective direct marketing tools.

Why Direct Mail?

cartoon envelope with megaphone

In our digitally saturated world, direct mail stands out:

Creative & Customized Envelopes: Reach More of Your Audience

Basic return address printed envelopes have long been a standard for many businesses. While they get the job done, inkjet technology has made it possible to completely customize envelopes, making your campaigns more personal, relevant, and compelling for your audience.

Some reasons to personalize envelopes for your business or organization include:

Increase Visibility

Generally, envelopes have the information necessary to get the mail piece to the recipient. But there’s a lot of white space left over that can be used to include a compelling call to action. You may not always open envelopes, but you’re sure to look at the outside to see who the mail piece is from. An envelope is a highly visible space available to tee-up the theme or message of your campaign.

Improve Open & Response Rates

Creative envelopes not only enhance visibility. They also raise curiosity, making recipients more likely to open and respond to your message. You can use the envelope to create a sense of urgency, letting recipients know there is a limited amount of time in which to respond.

Send a Timely Message

Customized envelopes have the advantage of timeliness. You can print for a specific theme, referencing your current campaign or a seasonal or time sensitive offer.

Stand Out from the Crowd

group of pencils one red among the blue
Background image created by Yanalya – Freepik.com

Giving a unique touch to your mailings separates you from your competition. In a mailbox of white envelopes, an envelope with color and interesting graphics stands out, making you more memorable than your competitors.

Segment, Budget, Personalize

The ability to customize means that you can create envelope designs that are more personal to the recipient. Maybe your mailing is targeted to past customers, or to your top donors. Whoever your target audience may be, you can make your envelopes specific to that group and the goals you have for them. With Variable Data Printing, you can even print each individual’s name on the envelope as part of the call to action.

No Overstock or Rush

When you print custom envelopes at the time of production, your printer can produce just enough for your mailing. That way, you won’t have to worry about storing overstock, or having a pile of extra envelopes specific to a campaign that you won’t be able to use again. On the flip side, you won’t have to stress about coming up short and placing a rush order. If the printer needs a few extras to finish the job, they can print more at no added cost to you.

The creativity of your imagination is the only limit when it comes to printing envelopes. Custom sizes, stocks, and colors are all available, making it easy to create a stand out envelope for your next campaign.

Ready to step up your direct mail? At Paw Print, we can assist you every step of the way, from designing your mail piece to printing to mailing fulfillment. Contact us today to get started!

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Key Reasons Your Nonprofit Needs Branding

Chalk board with branding and marketing words

When you consider the word “branding,” what comes to mind? You may think of well-known companies like Apple or Target, that advertise on a large scale and whose characteristics are immediately recognizable to most of us, who come into frequent contact with them.

But the concept of branding is just as important for small businesses as it is for large companies. And, it’s an essential piece of increasing awareness for nonprofits as well.

The obvious reason for nonprofit organizations to spread awareness of their brand is to increase donations and build a reliable donor base. However, according to the Stanford Social Innovation Review, many nonprofits are stepping up their brand management in order “to explore the wider, strategic roles that brands can play: driving broad long-term social goals, while strengthening internal identity, cohesion, and capacity.”

Why Should You Build a Brand?

Like any other entity, your nonprofit has a unique set of goals, characteristics, and stories. When you bring these together to form a recognizable and repeatable persona, you have a brand. The first thing most people think of when they hear the word brand or branding, is an entity’s logo. While this is one branding element, it’s only the beginning. The style, graphics, and words your organization uses to communicate all convey your brand.

But what can branding do for your nonprofit?

Differentiate

Creating a brand around your nonprofit allows you to separate yourself from the crowd. There are a lot of nonprofits out there (over 4,000 in VT alone!) and invariably there are other organizations with the same general mission as yours. To make a connection with donors and bring precious fundraising dollars your way, you must tell a story that illustrates the unique mission of your nonprofit.

Illustrate Your Goals

black and yellow dart board with multicolored darts
Business image created by Waewkidja – Freepik.com

Helping donors to understand the specific goals your organization is working to achieve is a critical reason for developing a brand. Branding allows you to project your mission as an indelible piece of your organization. Potential donors can recognize these goals as the core of your brand, helping to reinforce your purpose.

Establish Authority

Nonprofits follow the same sales and marketing rules as businesses—it’s going to take multiple touches before a potential donor will make a gift. They will have to encounter your organization several times until it becomes familiar to them. Having a brand allows you to create one cohesive image that you can present to the world. The more a potential donor sees that image, the more recognizable you become, and the more likely they are to engage with you. Branding can also give you a professional image, increasing your sense of authority.

Strengthen Internal Identity

man and woman volunteers posing
Business image created by Peoplecreations – Freepik.com

The Stanford publication referred to branding as a way to reinforce internal identity. While your brand works to become familiar to potential donors, establishing a brand also helps to give your employees, volunteers, and board members something to rally around. They will feel like part of a team, helping to strengthen internal bonds.

Importance of Consistent Branding

A key piece of developing a brand is consistency. By constantly presenting your nonprofit using the same language, imagery, and message, you’re helping to build awareness and create a reliable image for your audience.

You should update all your marketing and fundraising materials to reflect your branding. Your social media content should echo what a visitor to your website or a recipient of your postcard will see. Consistency helps to establish the notion that you have clear, defined goals, and the experience and authority to achieve them.

Consistency can also apply to the frequency of your communications. You may have more activity leading up to an event, but work to stay in regular contact with your audience without being overwhelming. For instance, you could send one mailing per month, rather than several mailings during your campaign period and none the rest of the year.

The Power of Print

Like many nonprofits, you may be using direct mail for your fundraising campaigns. If so, you know that direct mail is an effective way to spread awareness and increase gifts. In part, this is due to the physical nature of a mail piece in our digitally saturated world. It reflects the power of print to connect with an audience—print boasts a 70% higher recall than digital.

In addition to direct mail, do you have other print collateral, such as business cards, brochures, banners/signs, or letterhead? These are all elements that contribute to the building of your brand. Where do you source these from?

By collaborating with a single source for all your printing, you can ensure that the donor experience is consistent. Each print piece can be consistent in terms of color, paper stock, and the overall look and feel.

Also, when you work closely with a source for something as important as fundraising, that source truly comes to know your organization, and can suggest avenues to explore that will accurately and effectively reflect your organization.

Want to talk about building your brand? Paw Print can assist with all your printing, mailing, design and promotional product needs. Contact us today!

 

Pretty, Professional, & Powerful: Printing with Foil

white folder with red text in metallic ink
The artwork on this folder was produced using an emboss covered with a red metallic foil.

Need something to make your printing pop? Create an eye-catching piece that will get your business noticed and remembered by adding a foil stamp to business cards, invitations, stationery, and other promotional materials

What is Foil Stamping?

Using foil to decorate printed materials has a long tradition. It ties back to the process of gilding, where items like picture frames or furniture are covered with a layer of gold leaf. Historically, manuscripts and books were also decorated with gold leaf and metallic foils.

Brochure imprinted with ink and silver foil
Metallic foils mimic the shine of a diamond on this brochure.

Today, decorating with metallic foil is certainly more common than gold leaf. With a range of materials and objects available for foil imprints, you can affordably add a touch of elegance to your promotional materials.

The Foil Process

The beginning of the process is similar to engraving or debossing. First, a metal die is etched with your design. The die goes into a stamping machine that feeds foil through a set of rollers. Three layers come together: the heated die on one side, foil in the middle, and paper on the other end. In one fluid motion, the die trims the foil to your design, then imprints it into the paper.

Watch foil stamping in action in this video:

Foil can be applied to the even surface of the paper, or it can be combined with other processes like embossing, where a die raises your design off the paper for a dimensional look.

Using Foil for your Business

Green folder with gold foil imprint
This presentation folder was printed with a gold foil.

Foil stamping has a wide range of applications and can be used for just about any project. Some popular uses include:

  • Business Cards: A business card is often a potential customer’s first point of contact with your business. Adding foil to your design will really wow a recipient.
  • Stationery: Create an eye catching and memorable look for your stationery and envelopes by printing them with foils.
  • Presentation Folders: Whether you’re hosting an event or want to organize your marketing materials into one package, presentation folders are an effective solution. And, they look especially striking when printed with metallic foils.
  • Promotional Materials & Packaging: A touch of foil on a booklet, brochure, gift bag, or custom box adds excitement to your products and offerings.
  • Invitations: Wedding and event invitations are one of the most popular places to use foils. Make your occasion even more special by printing an unforgettable invitation with foil stamping.

What’s the impact and benefit of adding foil stamping, embossing, or engraving to your printed image pieces? You’ll instantly make a remarkable and memorable impression. Hand someone a document with any of these finishes and then watch their hands and fingers sweep over the surface, like someone reading braille. This makes your effort “more” than just print. Your print is now making a physical and emotional connection. The power of print.

At Paw Print, we offer foil stamped, engraved, embossed and debossed products. Stop in today to explore our samples and foil choices, and see how foil stamping can help your brand make a positive and powerful impression.

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Subtle and Effective: Printing with Emboss or Deboss

Emboss with gold foil reading Golden Blacksmith
Embossing gives your printing a unique look and feel. Ribbon vector created by Freepik.

When you think about printing you may be thinking of a printed sheet as a flat, 2D product. But in fact, what makes print such a compelling and effective medium is its physicality. Holding a printed item in your hand, whether it’s a brochure, postcard, or envelope, is shown to increase marketing success. Print boasts a 70% higher recall over digital, is trusted 34% more than digital, and is easier to process—92% of individuals ages 18-23 find it easier to concentrate on and process printed content.

Print has power. And when you’re able to get your printing in front of potential lead, you’ve got to make it count. You can make your printing more powerful by using artistic techniques like embossing and debossing.

What is Emboss?

Red folder decorated with an emboss reading Cathedral Square Corporation in white
This folder was decorated using both a blind emboss (background image) and a one color emboss (text).

Embossing produces a raised, 3D effect on the printed item. It is visible on both sides of the piece: as a raised surface on the front, and an indention on the back side. Two dies, or metal plates, are used, one for the front and one for the back. The paper is sandwiched between the plates at high pressure to create the emboss.

You can use what is called a “blind emboss” where the raised surface is the same color as the paper. Or, you can apply ink or foils to make the emboss really pop.

What is Deboss?

Consider debossing as the opposite of embossing. Rather than creating a raised surface, debossing uses a die to imprint your logo or image into the surface material, giving an indented or depressed look. As with embossing, the debossed area can be filled with ink or foil, though a blind deboss is also a common choice.

debossed journal reading Behind the Barrel, Wild Turkey
Debossing is able to capture your artwork in fine detail.

While both embossing and debossing have been a part of the print industry for many years, you won’t see this method decorating just any product. Adding an emboss or deboss to your printing can give your items something extra, that’s sure to get noticed.

When you hand someone a business card that’s embossed or debossed, it’s guaranteed that they’ll pause and feel the textures, creating an instant “wow” impression. The same is true when receiving a letter on letterhead that’s embossed/debossed. If you want to make an impression, this method will do it!

Subtlety of Debossing with Promo

brown leather journal with white stitching and deboss artwork
Leather and faux leather materials are ideal surfaces for debossing.

Another area in which debossing has found popularity is with promotional products. Debossing looks impressive on paper. And it’s especially striking on items made of leather, faux leather, or vinyl. Journals, portfolios, and luggage tags are popular items on today’s promotional products market. Imprinting these products with a deboss rather than a screen print will create a very different look.

When deciding how to brand promo products, a common question is, how much branding? It’s always important when marketing with promo to know who your audience is and how they will be using your items. What you choose to imprint and how you do so are big pieces of that decision.

Often, branding is most effective when it is subtle. A potential customer may not want to use a journal with your logo imprinted in bold colors across the front. If they are just starting to work with your company, they probably aren’t ready for that level of brand engagement.

This is where a deboss can be the perfect solution. Blind debossing can create a more sophisticated look without being flashy. A smaller, debossed logo may be more impressive to a potential client than a large printed one. And, if they are more excited about the item, they’re more likely to start using it.

At Paw Print, we offer embossed, debossed, engraved, and foil stamped products. Stop in today to explore our samples and see how embossing and debossing can be excellent choices for your brand.

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Finding Graphic “Arts” Again with Engraving

sample engraving, the beauty of engraving

It’s no secret that digital printing revolutionized the print industry. It has allowed commercial printers to print more, faster, while maintaining quality and consistency across a print job.

And those are all good things. However, the beauty of printing lies in its versatility. While sometimes a short turnaround time is needed, there are occasions when producing a piece using more traditional and artistic techniques is better suited for your brand or message. These so called “old school” processes aren’t as commonly seen these days, but the impression they leave is one of quality, craftsmanship, and class.

Engraving

One such technique is engraving, a printing process that’s been around since the mid-15th century. In fact, there is evidence of humans etching on shells as far back as 500,000 years ago. Engraving has a long history. It’s a time honored tradition that creates not just a finished product, but a piece of art.

To engrave, copper or zinc plates are first etched by hand or by machine. The etched plates are then coated with ink and passed through a printing press under high pressure. This gives the piece a raised look and unique, textured feel.

Watch the process in action in this video:

The Beauty of Engraving by I DO Films from Beauty of Engraving on Vimeo.

As you can see, this is a hands-on process involving many steps. And it’s worth the extra effort. Engraving catches fine details that may be lost during digital printing, creating a finished piece with a look and feel that stands out from the crowd. Want to make a good first impression with your stationery? Engraving will hit the mark.

Like what you see? At Paw Print, we offer engraved, embossed, debossed, and foil stamped products. Stop in today to explore our samples and see how engraving can be an excellent choice for your brand.

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Eco-Friendly Promotional Products Speak Volumes

What does it mean to you to be a Vermonter? One thing that has always been a piece of the Vermont brand, and that’s a part of my philosophy, is minimizing our environmental impact. Vermont is overflowing with locally produced items that breathe quality and sustainability. It’s an essential part of who we are as a community.

In the business world, it’s crucial that you can back up your claims.  You want your marketing, including promotional products, to accurately reflect your brand and its core beliefs. If your company has an eco-friendly focus and you’re looking to market your brand with promotional products, there are several options available produced with sustainability in mind.

Vegan Leather

black backpack made of vegan leather labeled with gravity logo in white ink
There are several vegan leather products available. Products include bags, wallets, luggage tags, tablet covers and portfolios.

While leather has long been a base material for many apparel and accessory products, there are concerns regarding its ethical and environmental costs. Many consumers today are choosing to adopt a vegan lifestyle, not only in what they eat, but also regarding the physical products they wear and use. Even those who aren’t committed vegans find issue with the leather production process. It’s problematic for the animals, the environment, and the individuals who tan and cure the leather.

Vegan leather is essentially another term for faux leather. Non-leather alternatives have been on the market for a while, but vegan leather is now taking the accessories market by storm. Bags, watch bands, journals and many more vegan leather products are in high demand. Another factor in its favor is the cost—it’s more affordable than true leather options.

black purse vegan leather with tassel on left
The fashion industry has long been aware of vegan leather, ensuring the availability of several stylish products.

While vegan leather is a synthetic product, the apparel industry is getting smarter and pickier about the materials used to compose their vegan leather. This ensures that consumers can confidently purchase leather alternatives, knowing they are making an eco-friendly choice.

 

 

Biodegradable and Recycled Pens

black, gold and blue eco-friendly pens made of paper and biodegradable plastic
These pens are made of recycled paper and a biodegradable plastic-like material made of corn.

Pens are a staple promotional product, for good reason. They’re inexpensive, useful, and great to give away. However, pens do have a short lifespan compared to other promotional products and are generally not reusable.

The good news is, the pen market is robust, and many vendors are concerned about the impact their products have on the environment. Several options are composed of recycled paper, a corn-based plastic, or a combination of both. In addition to being composed of natural and recycled material, these pens are biodegradable, and have a unique look and feel.

A Shirt Made from Soda Bottles

red haired woman wearing red t shirt and jeans
These blended tees are partially made with recycled plastic bottles.

Recycled options aren’t limited to promotional accessories—there are also eco-conscious options when it comes to apparel. Only a small portion of textiles are currently recycled. But we can expect that number to grow as more consumers are actively calling for greater sustainability in the apparel market.

Several vendors are producing clothing using a portion of recycled materials, including plastic bottles and fibers from other garments. These items maintain the quality of new fiber while giving consumers added peace of mind.

Refillable Portfolios

We may live in a digital world, but there are always times when we need to hand write notes.  A popular trend this year is the reusable portfolio. These items typically consist of a durable outer cover with removable and replaceable inner notepads.

eco-friendly vinyl portfolios three standing upright and two laying open on a table with a pen
These vinyl portfolios have a unique look and feel, and are composed of 100% recycled materials.

Composed of high-quality leather, faux leather, or recycled vinyl, these portfolios are a nice branding opportunity that consumers are sure to use again and again. They are perfect for debossing, which gives the piece a professional look and feel.

Are you interested in marketing with promotional products? We have a wide variety of items, including eco-friendly options, available in our online catalog. Contact us and start a conversation about how promo can help your business today.

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Hot Branded Products for 2018

2018 written with sparklers
donorlynk.com

What will 2018 be for you? At Paw Print, we’re looking ahead to a year of adventure, movement, and being outdoors. It’s no coincidence that Pantone’s Color of the Year for 2018, Ultra Violet, is described as a “thoughtful” and “forward-thinking” hue.

Expect this theme to carry over into promotional products this year. There are many items on the market encouraging exploration, environmental advocacy, and activity. You can ensure these descriptions come to define your business by incorporating related promotional products into your marketing strategy.

A key rule of an effective promotional product: it must be something your audience will use. Here are some items consumers will want to use, again and again.

Stainless Steel Water Bottles:

Let’s face it—we live in a world run by plastic. So many of the items we encounter daily are composed partly or entirely of plastic.

What’s a better alternative? Metal.

Metal water bottles give a sense of quality and class—this is not your average drink ware. Expect to see a preference for metal and glass bottles to continue through 2018. Metal water bottles, specifically those composed of stainless steel, are long lasting, durable, healthier and travel well. They’re at home at your office meeting or on top of a mountain.

Other benefits of stainless steel bottles include:

  • Don’t retain flavors: ensure a fresh taste with every drink
  • Toxin free: even BPA-free plastic can leach other toxins into your drinks
  • Keeps drinks colder and hotter for longer periods
  • Money saver: over time, using a reusable metal bottle versus disposable plastic will save consumers a significant chunk of change
  • Environmental benefits: most disposable plastic water bottles are not recycled, and require a lot of energy and fossil fuels to manufacture and distribute

two promotional metal water bottles

 

A popular style on the market today, this 17 oz bottle can be ordered in a variety of finishes and colors. Composed entirely of stainless steel, the bottle includes copper vacuum insulation to keep your beverages cool or hot throughout the day. With a sleek design and quality materials, stainless steel bottles are sure to be popular with your customers and employees.

 

glass water bottle with steel lid decorated with orange and pink dunkin donuts logo

 

If glass is a better fit for you, this 20 oz option includes a steel cap and full glass body. Though perhaps not the best choice for more strenuous adventures, glass still offers an environmentally friendly solution and is a great branding opportunity. You can imprint all water bottles with the logo of your choice.

 

Doohickey:

silver and black carabiner tools

Have you ever looked at an unidentifiable item and wondered, what’s this doohickey? The official doohicKey brings many doohickeys into one. You can measure, cut, tighten hardware, and open bottles, all with one tool.

I can think of several occasions where I knew exactly what item I needed, but just didn’t have it. You’ve probably been in similar situations, as have your customers. The doohicKey is a multi-functional tool for on-the-spot action. It’s made of stainless steel, so it’s sure to last.  You’ll stay top of mind with your audience when you engrave the doohicKey with your logo. They’ll be prepared for anything!

Promotional Socks:

When you get dressed in the morning, there’s a pretty good chance socks are included in your outfit for the day. If you work in a corporate position, there may be a dress code that makes it hard for you to express your personality. But you can add a bit of character to your outfit with fun socks.

colorful promotional sock on foot depicting corporate logo

Now you can give your company some extra personality with socks branded with your logo. Create a fun and functional promotional giveaway with both full color print and embroidery options.

two striped socks embroidered with business logos on cuff

When I was a kid, socks were a bit of a disappointing gift; but now, I always look forward to receiving a fun new pair for my collection. Fans of your brand will be eager to wear your socks wherever life takes them.

Want to add energy and excitement to your branding? Incorporating fun promotional items like these into your marketing strategy is sure to turn some heads. At Paw Print & Mail, we can help you find just the right promotional products to promote your company. Stay tuned next week for our top picks for apparel in 2018!

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