Direct mail works for Amazon too

White-Amazon-Logo

We’ve entered the biggest shopping season of the year, and online sales are more prevalent than ever. And who is King of that digital domain? Amazon.

Amazon has made its mark as an online storefront for everything you need, want, and can’t live without. Not just products, but services (free shipping and free grocery delivery!) and content (movies, music, e-books, and more) have all come to fall under the Amazon umbrella.

But, despite Amazon’s massive digital presence, sometimes they still need to turn to offline channels to get their message across. One of those channels is direct mail, like this letter Tom received with a special sign up offer for Amazon Music Unlimited.

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Which Type of Direct Mail Should You Send?

Young smiling businesswoman reading a direct mail letter at desk

There’s no denying it – direct mail is here to stay.

Direct mail outperforms email in several areas, including open rates, memorability, and reading preference. In our heightened digital era, handling a physical piece of mail can be a breath of fresh air.

However, “direct mail” is a broad category, that encompasses several different styles of mailings. Depending on your campaign goals and overall marketing objectives, one format may be more effective than another.

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Direct Mail Tracking & ROI Success Indicators

Smiling woman removing mail from mailbox

Personal. Reliable. Trustworthy. Useful. These are all words that have recently been used to describe direct mail. Direct mail is a powerful marketing and fundraising tool. A key to its success lies in tracking response and measuring results. If you have no way of knowing what a recipient does once they receive your mailer, you can’t know the true value that mailer holds for your target audience. So, what do we measure? And how do we make mail trackable and measurable? The following measurements and tracking strategies can apply to for profit businesses and nonprofit organizations alike.

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5 Ways Marketing Automation Delivers Qualified Leads

Generate Qualified Leads with Marketing Automation

woman holding card reading wanted: more leads

What are your biggest challenges when it comes to marketing your business? According to HubSpot’s 2017 State of Inbound Report, 63% of marketers say their top marketing challenge is generating traffic and leads. Even if your company is doing a robust business now, it’s important to think ahead. Always have strategies in mind for how you will generate future leads and sales.

But not all leads or lead generation strategies are created equal. It may seem like the best way to increase business for your company is to send your message through the most channels. That way, it will be seen by the largest number of people possible. However, this method will spread your efforts too thin. It will likely end up costing you money rather than increasing sales. Continue reading “5 Ways Marketing Automation Delivers Qualified Leads”

7 Reasons You Should Be Mailing Postcards

Sampling of Paw Print postcardsDo you receive a lot of emails? Too many? I know I do. The average American receives 88 emails per day, with office workers seeing over 120. Even if an email is full of worthy content, it can be hard for it to stand out from the rest.

What about direct mail? Some days, my household doesn’t receive any. So, when I do find something in my mailbox, I tend to remember it, and I certainly notice it. Continue reading “7 Reasons You Should Be Mailing Postcards”

The Best Way to Add Value to Your Direct Mail

customized direct mail personalization letter and envelope
Personalizing our direct mail letters and envelopes shows potential clients you have experience working with experts in their field.

Direct Mail [Still] Works

When you reflect on the different ways to get your message in front of your intended audience, you may be thinking about marketing emails, social media strategy, or hosting an event. All of these are essential to a well-rounded marketing plan. But a piece is missing. You’re forgetting direct mail.

“Snail mail” may not seem like it fits in with our technology-driven world. But direct mail has proven itself as a vital piece of any marketing strategy. Consider the following statistics:

  • 56 percent of consumers believe print is the most trustworthy form of marketing
  • 59 percent of U.S. consumers like to get mail from brands regarding new products
  • 40 percent of consumers will try a new business after receiving a direct mail piece

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5 Steps for Attracting More Qualified Leads

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Background vector created by Photoroyalty – Freepik.com

In a perfect world, there would always be people seeking out your business, in need of the services you provide. You’d have so much business that you’d never have to worry about generating new leads.

Real life is rarely like that. Even if you’ve got a solid client or donor base and your services are in demand, it is a good idea to have a focus on generating leads as part of your marketing strategy.

If you want to increase sales or fundraising for your business or organization, as well as engage new people in what you have to offer, you’ll have to develop a strategy to connect with those who know little to nothing about your company. And while your efforts may seem unsuccessful at first, time and practice will help your business to grow.

In 5 Steps to Growing Sales Automatically, I outline a five-step process for enhancing your marketing strategy, steps I have put into practice to enhance my own business, that work! A recent way I’ve successfully connected with new prospects is by developing a mailing packet to send to a particular vertical market. Continue reading “5 Steps for Attracting More Qualified Leads”

Practicing List Hygiene to Better Reach Your Audience

list hygiene cartoon

Are you interested in the best possible return on investment in your direct marketing efforts? Start by cleaning up your contact lists.

Keeping Contacts Connected

In the marketing realm, there have never been more ways to connect with your audience. Tested methods like direct mail and email campaigns are still holding their own. An integral part of these campaigns are your recipients. Sending direct mail and marketing emails can bring a lot of attention to your organization or business. But this will only work if you are reaching and connecting with your intended audience. If you aren’t taking the time to maintain your contact lists, the success of your campaigns could be in jeopardy. Continue reading “Practicing List Hygiene to Better Reach Your Audience”

The #1 Factor in Email Marketing Success

Drowning in EmailEmail_Subject_Lines_Paw_Print_And_Mail

It’s Monday morning, and you’ve just opened your email inbox. A slew of new messages awaits you, from organizations you follow, stores you have shopped at and accounts you have signed up for.

Chances are, you’ve got a lot to read and little time to do so. With 83 percent of B2B marketers using email in their content marketing strategy, that amounts to a lot of content reaching each consumer. Because of this, 70 percent of email users feel they receive too many emails. Continue reading “The #1 Factor in Email Marketing Success”

The Effectiveness of Multi-Channel Marketing

Mail_vs_Email_Paw_Print_And_MailSince the emergence of email in the mid-1990’s, much has been expressed comparing traditional direct mail to email marketing. Dubbed snail mail, the ensuing years have seen a decline in direct mail and a corresponding explosion of the use of email.

This is no wonder given the ease of deploying email. With a couple of extra clicks, you can increase your reach from only one recipient to hundreds or even thousands. It may seem like email campaigns are the most efficient method of reaching your audience—wide ranging and instantaneous.

The use of email marketing is compelling and both popular and effective in its own right. But it suffers a bit from its own success. And while direct mail is not as prevalent as it was for decades, its inherent differences and qualities compared to email find it making a comeback. Continue reading “The Effectiveness of Multi-Channel Marketing”