Do you want to achieve the best possible return on investment in your direct marketing efforts? Start by cleaning up your contact lists.
Keeping Contacts Connected
In the marketing realm, there have never been more ways to connect with your audience. Tested methods like direct mail and email are still holding their own. An integral part of these campaigns are your recipients.
Sending direct mail and marketing emails can bring a lot of attention to your organization or business. But this will only work if you are reaching and connecting with your intended audience. If you aren’t taking the time to maintain your contact lists, the success of your campaigns could be in jeopardy. Continue reading “Practicing List Hygiene to Better Reach Your Audience”