Pretty, Professional, & Powerful: Printing with Foil

white folder with red text in metallic ink
The artwork on this folder was produced using an emboss covered with a red metallic foil.

Need something to make your printing pop? Create an eye-catching piece that will get your business noticed and remembered by adding a foil stamp to business cards, invitations, stationery, and other promotional materials

What is Foil Stamping?

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Subtle and Effective: Printing with Emboss or Deboss

Emboss with gold foil reading Golden Blacksmith
Embossing gives your printing a unique look and feel. Ribbon vector created by Freepik.

When you think about printing you may be thinking of a printed sheet as a flat, 2D product. But in fact, what makes print such a compelling and effective medium is its physicality. Holding a printed item in your hand, whether it’s a brochure, postcard, or envelope, is shown to increase marketing success. Print boasts a 70% higher recall over digital, is trusted 34% more than digital, and is easier to process—92% of individuals ages 18-23 find it easier to concentrate on and process printed content.

Print has power. And when you’re able to get your printing in front of potential lead, you’ve got to make it count. You can make your printing more powerful by using artistic techniques like embossing and debossing.

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Finding Graphic “Arts” Again with Engraving

sample engraving, the beauty of engraving

It’s no secret that digital printing revolutionized the print industry. It has allowed commercial printers to print more, faster, while maintaining quality and consistency across a print job.

And those are all good things. However, the beauty of printing lies in its versatility. While sometimes a short turnaround time is needed, there are occasions when producing a piece using more traditional and artistic techniques is better suited for your brand or message. These so called “old school” processes aren’t as commonly seen these days, but the impression they leave is one of quality, craftsmanship, and class.

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Hot Branded Products for 2018

2018 written with sparklers
donorlynk.com

What will 2018 be for you? At Paw Print, we’re looking ahead to a year of adventure, movement, and being outdoors. It’s no coincidence that Pantone’s Color of the Year for 2018, Ultra Violet, is described as a “thoughtful” and “forward-thinking” hue.

Expect this theme to carry over into promotional products this year. There are many items on the market encouraging exploration, environmental advocacy, and activity. You can ensure these descriptions come to define your business by incorporating related promotional products into your marketing strategy.

A key rule of an effective promotional product: it must be something your audience will use. Here are some items consumers will want to use, again and again.

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Why You Should Add Philanthropy to Your Business

gift box wrapped with dollar bills and red bowIt’s the season of giving, and as you celebrate the holidays with family and friends, you may be feeling a renewed sense of generosity and goodwill. At this time of year many of us give not only to those on our gift lists, but also to those who may be struggling to feel the same good cheer that we’ve come to expect during the holiday season.

Many companies choose to give back during the holidays as well. Your business can make an impact by making charitable giving a part of your business model, not only seasonally, but year-round. This kind of altruism isn’t just good for the spirit—it has important benefits for your business as well. Continue reading “Why You Should Add Philanthropy to Your Business”

Consider the Subtle Branding Approach

Branding-paw-print-and-mailEach morning as I prepare for work, I gather up the essentials: keys, phone, lunch, and travel mug. Whether I’m in the mood for coffee or tea, starting my day with a hot beverage is part of my routine, and it’s probably part of yours too. My mug gets a lot of use, but it’s not only functional—it also makes a statement. With a bright colored body and bold logo, my mug shows that I’m a proud graduate of my college. I’m not just drinking coffee; I’ve become a brand ambassador for my school.

While I could use any mug, I chose one that makes a statement with bold branding because the connection to my school is an important part of who I am. However, such branding is not the right fit for every product or every customer. Sometimes a subtler branding approach may lead to more engagement from a prospective customer—and more sales and leads for your business. Continue reading “Consider the Subtle Branding Approach”

Reaching the Elusive Millennial

Who Are Millennials?

What goes through your mind when you hear the term “millennial”? It’s a word that seems to be everywhere these days. But who are millennials? What makes them tick and drives their decisions? And how can you communicate with them?

group of young millennial people
Created by Javi_indy – Freepik.com

Understanding what a millennial is and how exactly you can reach them is an elusive concept. It’s one that is often frustrating to marketers who are trying to connect with this generation. You may have experienced this yourself. If so, I have both good and bad news for you. Since they are a very diverse group, no single marketing strategy is going to allow you to reach every millennial.

But the good news is, there are several approaches proven to resonate with millennials. And they’re not as hard to grasp as you may think. Continue reading “Reaching the Elusive Millennial”

Make Your Marketing Powerful With Humor

Quick! Stop what you’re doing and watch this video!

Did it make you laugh? Every time I see this commercial, it makes me smile.

It’s probably true that all of us can use a good laugh. Humor is a big component of what makes many advertisements successful. It can strongly affect the way we connect with and respond to marketing messages.

A key concept of marketing today is to not just provide your customers with products or services, but to also serve as a knowledgeable source of information about anything and everything related to what your company does. When you provide customers with helpful info, it builds trust in your relationship with them and gives you greater credibility. Continue reading “Make Your Marketing Powerful With Humor”

6 Key Statistics: The Stickiness of Promotional Products

Branded promotional products collageAs I waited in line at an event this weekend, my gaze settled on the back of a man standing a bit ahead of me. His black shirt featured the intriguing name and logo of a brewing company I hadn’t heard of before.  I was instantly curious—what’s the story here?

I lost track of this individual in the crowd. But his shirt stuck with me. I did a search for the brand on Google, and decided to bring along some of this beer next time I get together with friends. Without any commercials, traditional advertisements, or over-the-top marketing campaigns, this brewery earned itself a customer.

If you look around your desk right now, it’s likely you’ll find a promotional product or two. Any item printed with the logo of an organization you support or company you do business with falls into this category. These promotional products may be a part of your daily routine. Consider the coffee mug you carry to work, the pen you write notes with, or the shirt you wear to the gym.

The use of promotional products is an increasingly popular method of growing brand awareness. As the brewery shirt shows, putting branded promotional products out into the world can help your fans become brand ambassadors. In doing so, you’re creating more fans (and paying customers) for your business. Continue reading “6 Key Statistics: The Stickiness of Promotional Products”

Wearing Your Brand Awareness

employees wearing matching branded apparel for brand awarenessIncorporating Brand Awareness in Your Business Strategy

As a business owner or manager, you have a lot on your plate. Every day, you have multiple people and projects competing for your attention. You have to ensure customer and employee satisfaction, generate new business, fulfill client needs, and consider potential business and marketing ventures. From the small details to the major decisions, you have a hand in each and every part of what makes your company run smoothly.

An essential piece of marketing your business that you’ll want to consider is creating brand awareness. In addition to ensuring customers know your company exists and the kinds of services and products you offer, brand awareness also includes consciousness about who your company is beyond the basics. The image your business portrays includes the quality of your services, the way you handle customer inquiries, and your company’s personality. Are you a start-up technology company focused on youth and innovation? An established construction business proud of time-tested methods and your connection to the community? Or something in between? Continue reading “Wearing Your Brand Awareness”