What will 2018 be for you? At Paw Print, we’re looking ahead to a year of adventure, movement, and being outdoors. It’s no coincidence that Pantone’s Color of the Year for 2018, Ultra Violet, is described as a “thoughtful” and “forward-thinking” hue.
Expect this theme to carry over into promotional products this year. There are many items on the market encouraging exploration, environmental advocacy, and activity. You can ensure these descriptions come to define your business by incorporating related promotional products into your marketing strategy.
A key rule of an effective promotional product: it must be something your audience will use. Here are some items consumers will want to use, again and again.
It’s the season of giving, and as you celebrate the holidays with family and friends, you may be feeling a renewed sense of generosity and goodwill. At this time of year many of us give not only to those on our gift lists, but also to those who may be struggling to feel the same good cheer that we’ve come to expect during the holiday season.
Many companies choose to give back during the holidays as well. Your business can make an impact by making charitable giving a part of your business model, not only seasonally, but year-round. This kind of altruism isn’t just good for the spirit—it has important benefits for your business as well. Continue reading “Why You Should Add Philanthropy to Your Business”
Incorporating Brand Awareness in Your Business Strategy
As a business owner or manager, you have a lot on your plate. Every day, you have multiple people and projects competing for your attention. You have to ensure customer and employee satisfaction, generate new business, fulfill client needs, and consider potential business and marketing ventures. From the small details to the major decisions, you have a hand in each and every part of what makes your company run smoothly.
An essential piece of marketing your business that you’ll want to consider is creating brand awareness. In addition to ensuring customers know your company exists and the kinds of services and products you offer, brand awareness also includes consciousness about who your company is beyond the basics. The image your business portrays includes the quality of your services, the way you handle customer inquiries, and your company’s personality. Are you a start-up technology company focused on youth and innovation? An established construction business proud of time-tested methods and your connection to the community? Or something in between? Continue reading “Wearing Your Brand Awareness”
Think about the last sporting event you attended. What was it like? You may have heard music, the voice of an announcer, and cheers of delight, alongside cries of disappointment, as one team scored over the other. Maybe you sat on a hard bleacher, with a basket of warm food or a cold drink, your eyes trained on the field, court, or rink as you waited breathlessly for your team to take the game.
You feel a strong affinity to your team, aided by the hat, t-shirt, or jacket you’re always wearing with your team’s logo on it. If you’d happened to look around at other fans during that last sporting event, it’s likely many of them were wearing something to support the team, too. You may have little else in common with your fellow fans. But in your support of the team, you’re united. You share a high-five with the person next to you as your team scores. While you may not be a part of the official lineup out on the field, you are part of an even bigger team of fans.