Eco-Friendly Promotional Products Speak Volumes

Eco-Friendly Promo Header

What does it mean to you to be a Vermonter? One thing that has always been a piece of the Vermont brand, and that’s a part of my philosophy, is minimizing our environmental impact. Vermont is overflowing with locally produced items that breathe quality and sustainability. It’s an essential part of who we are as a community.

In the business world, it’s crucial that you can back up your claims.  You want your marketing, including promotional products, to accurately reflect your brand and its core beliefs. If your company has an eco-friendly focus and you’re looking to market your brand with promotional products, there are several options available produced with sustainability in mind.

This is especially important in today’s market due to the up and coming generation – Gen Z. Expected to make up 40% of the U.S. consumer market by 2020, members of Gen Z consistently list a company’s values as a top factor in choosing whether to work with that company. Those values include both social and environmental responsibility.

With that in mind, we created our Promo with a Purpose campaign to highlight promotional products that are made with a focus on sustainability and reusability.

Explore our ultimate guide to eco-friendly promotional products below!

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Top 5 Reasons Your Customers Keep Promotional Products

Considering using promotional products to market your business? With so many different items available for branding, there’s sure to be a product that’s the perfect fit for your brand’s personality, which you can put to work to promote your company or organization.

But before you buy just any logoed product, consider this. Your promotional products are going to have the most impact, and lead to the most success for your business, if they are regularly used by the recipients.

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The (Fun) History of The Branded Tote Bag

Young woman smiling and holding blue branded tote bag

Searching for logo branded items? These days, the possibilities are almost endless. It’s easier than ever to find an item that represents your brand and your message.

The promotional products industry is a massive, global industry. And it owes its launch to a basic product: the branded tote bag.

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5 Ways to Use Promotional Products

Take a look around your work space. How many branded items do you see? I’ve got 4 within easy reach—in fact, 74% of consumers have at least 1 promotional product in their work space.

There are a lot of numbers out there citing the effectiveness of promotional products. They are a usable, versatile advertising medium that can generate awareness of and excitement about your brand. But how and when should you go about using them? Try one of these 5 strategies to start incorporating promotional products into your business strategy.

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Sustainable Branding with Cork Promotional Products

Cork bark is harvested from trees in long strips, like those piled here.

When you hear the word “cork” you may be reminded of pushing pins into a cork board or popping the seal on a bottle of wine. But today, cork is being used in more ways than ever before, as a lightweight, versatile, and environmentally friendly crafting material. Cork is increasingly popular with designers and is being used as a component in several categories of branded promotional products.

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Nonprofit Promo Enhances Fundraising

Promotional products have been around for a long time. And they’re becoming ever more prevalent and desired. 80% of us have at least one promotional product, and over half will use that item at least once per week. Promo is a sure-fire way to enhance marketing strategy, helping nonprofits to achieve goals and generate more fundraising dollars.

4 Reasons Promo Benefits Nonprofits

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A Special Way To Thank Major Donors

woman in white t-shirt holding thank you gift box
Ribbon image created by Valeria_aksakova – Freepik.com

One of the most important pieces of the nonprofit fundraising puzzle is discovering new and creative ways to thank your donors. Promotional products are an increasingly popular way to say thank you to donors while also spreading awareness of your organization.

When you add promo to your fundraising strategy, you may want to do so by developing a gift program. Presenting your top donors with a special gift in the form of a promotional product can solidify your relationship with them. And, when you provide a donor with a quality item they’ll be using frequently, you’re helping to spread the word about your organization even further.

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Hot Branded Products for 2018

2018 written with sparklers
donorlynk.com

What will 2018 be for you? At Paw Print, we’re looking ahead to a year of adventure, movement, and being outdoors. It’s no coincidence that Pantone’s Color of the Year for 2018, Ultra Violet, is described as a “thoughtful” and “forward-thinking” hue.

Expect this theme to carry over into promotional products this year. There are many items on the market encouraging exploration, environmental advocacy, and activity. You can ensure these descriptions come to define your business by incorporating related promotional products into your marketing strategy.

A key rule of an effective promotional product: it must be something your audience will use. Here are some items consumers will want to use, again and again.

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Consider the Subtle Branding Approach

Branding-paw-print-and-mailEach morning as I prepare for work, I gather up the essentials: keys, phone, lunch, and travel mug. Whether I’m in the mood for coffee or tea, starting my day with a hot beverage is part of my routine, and it’s probably part of yours too. My mug gets a lot of use, but it’s not only functional—it also makes a statement. With a bright colored body and bold logo, my mug shows that I’m a proud graduate of my college. I’m not just drinking coffee; I’ve become a brand ambassador for my school.

While I could use any mug, I chose one that makes a statement with bold branding because the connection to my school is an important part of who I am. However, such branding is not the right fit for every product or every customer. Sometimes a subtler branding approach may lead to more engagement from a prospective customer—and more sales and leads for your business. Continue reading “Consider the Subtle Branding Approach”

6 Key Statistics: The Stickiness of Promotional Products

Branded promotional products collageAs I waited in line at an event this weekend, my gaze settled on the back of a man standing a bit ahead of me. His black shirt featured the intriguing name and logo of a brewing company I hadn’t heard of before.  I was instantly curious—what’s the story here?

I lost track of this individual in the crowd. But his shirt stuck with me. I did a search for the brand on Google, and decided to bring along some of this beer next time I get together with friends. Without any commercials, traditional advertisements, or over-the-top marketing campaigns, this brewery earned itself a customer.

If you look around your desk right now, it’s likely you’ll find a promotional product or two. Any item printed with the logo of an organization you support or company you do business with falls into this category. These promotional products may be a part of your daily routine. Consider the coffee mug you carry to work, the pen you write notes with, or the shirt you wear to the gym.

The use of promotional products is an increasingly popular method of growing brand awareness. As the brewery shirt shows, putting branded promotional products out into the world can help your fans become brand ambassadors. In doing so, you’re creating more fans (and paying customers) for your business. Continue reading “6 Key Statistics: The Stickiness of Promotional Products”