But how much of your copy is actually being read? According to Hinge Marketing, visitors only read an average of 28% of the words on a web page.
The good news is, this is an average, and won’t be true for every website. While some websites aren’t user-friendly, your site doesn’t have to be one of them. You can increase the percentage of words read on your site, generate more traffic, and drive more sales using these 5 tips.
Lead generation is an important piece of marketing any business. And writing compelling copy is essential for connecting with prospects. The right copy with the right message behind it will give your marketing campaigns a significant edge over your competition.
Think about the last ad you saw, watched, or heard. Maybe it was a radio jingle that’s now stuck in your head. It’s catchy, right? And it was likely written by a copywriter.
Often the words “copywriting” and “content writing” are used interchangeably. But they’re actually quite different approaches to marketing, requiring different techniques to be successful. Though they function differently, copywriting and content writing ultimately have the same end goal: to generate leads that convert into sales. And both are essential tools of a well-rounded and successful marketing strategy.