How Inbound Marketing Generates Leads

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Imagine a marketing system that works in the background of your business or organization attracting leads to your door. Imagine this same process not only attracting leads, but building a fan-base of prospects who are both enthusiastic and qualified leads, the best kind of lead!

Have you heard of inbound marketing? Do you know how it differs from traditional marketing? If it’s all a bit fuzzy to you, you’re not alone. Inbound marketing is a core strategy for generating leads through content creation. Here’s what you need to know to start using inbound marketing for your business.

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What Your Nonprofit Needs to Know About Blogging

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If you’re regularly on the internet, you’re probably encountering blogs on a daily basis. Blogs are everywhere—some people even blog for a living. Content development has become an established piece of marketing and fundraising strategy. It’s important that both for profit and not for profit organizations can give their audience value and information, and blogs are a popular way to do that.

Blogging is an effective way to stay in touch with your donors in a format that is informative and engaging. Whether you have an established blog for your nonprofit or you’ve never written a blog post in your life, these ideas can help you create a top-notch nonprofit blog page so your organization will stand out from the crowd.

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