Bringing inbound marketing and a good cause together

We have no idea. When we’re thirsty for a glass of water, make a pot of pasta, do some laundry, water the garden, or use the toilet, clean water is at our fingertips. Imagine if instead of turning the faucet we had to walk a mile or more to fetch our water to bring back home to use. Hard to believe this could exist today, but it does, in parts of the world where time and resources haven’t caught up to our standard of living.Yesterday I shared a video about Charity:Water and their efforts to bring safe and clean drinking water to everywhere it’s not. At the Hubspot Inbound 2013 marketing conference that Sue and I attended last week, we each experienced picking up two 5 gallon cans of water (40 lbs each) and walking down and back on a 20 foot stage. That’s a lot of weight and a very short distance. Imagine having to do this daily for long distances just to have some water at home.For every person who walked the stage, Hubspot donated $45 to Charity: Water. Thank you Hubspot… you made a difference.

Fun video about Mini Cooper billboard campaign

Whether you own a Mini or not, this video showing their current billboard ad campaign takes on a life of it’s own. There’s no doubt that Mini has built a car that’s fun, unique, talked about, and almost cult-like; all qualities that make for a remarkable brand. At a time when more and more cars basically look alike, the Mini is unlike any other car on the road and their passionate drivers like. This highly personalized campaign celebrates and delights their customers on many levels, connecting everyday life experiences with the Mini brand in a fun and engaging way. Kudos to you Mini!

Using inbound marketing to bring safe and clean water where there isn’t any.

Catamount Marketing and Charity Wate storyWhile attending Hubspot’s Inbound 2013 marketing conference in Boston last week, attendees were introduced to the organization Charity: Water whose mission is to bring clean and safe drinking water to every person in the world. Charity: Water is building their brand and mission awareness via inbound marketing efforts that include blogging and social media to tell stories about the global shortages and need for clean and safe water in peoples’ lives. In addition to being introduced to Charity: Water at this marketing conference, their efforts also served as a case study for how inbound marketing can work. You can view their September campaign video to experience what a compelling message can look like and how powerful that message can be to promote a brand when shared, Take a look…

In my next post I’ll share how Hubspot made a difference to aid this cause and how they got Sue and I involved in a very simple way.!