Using inbound marketing to bring safe and clean water where there isn’t any.

Catamount Marketing and Charity Wate storyWhile attending Hubspot’s Inbound 2013 marketing conference in Boston last week, attendees were introduced to the organization Charity: Water whose mission is to bring clean and safe drinking water to every person in the world. Charity: Water is building their brand and mission awareness via inbound marketing efforts that include blogging and social media to tell stories about the global shortages and need for clean and safe water in peoples’ lives. In addition to being introduced to Charity: Water at this marketing conference, their efforts also served as a case study for how inbound marketing can work. You can view their September campaign video to experience what a compelling message can look like and how powerful that message can be to promote a brand when shared, Take a look…

In my next post I’ll share how Hubspot made a difference to aid this cause and how they got Sue and I involved in a very simple way.!

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