In today’s marketing environment, there are more channels than ever for businesses to market their goods and services. Find the sales strategy that best fits your business, to build your client base and start generating more sales.
Provocative. Thoughtful. Forward thinking. What do these words mean to you? They’ve been used to describe the 2018 Pantone Color of the Year: Ultra Violet.
Whether or not you’re a fan of the shade, Ultra Violet has been chosen as the most fitting color for the year ahead. We’ll likely be seeing it everywhere. But what is Pantone, and how does a color become the Color of the Year? Continue reading “Color Trends: The History of Pantone”
It’s the season of giving, and as you celebrate the holidays with family and friends, you may be feeling a renewed sense of generosity and goodwill. At this time of year many of us give not only to those on our gift lists, but also to those who may be struggling to feel the same good cheer that we’ve come to expect during the holiday season.
Many companies choose to give back during the holidays as well. Your business can make an impact by making charitable giving a part of your business model, not only seasonally, but year-round. This kind of altruism isn’t just good for the spirit—it has important benefits for your business as well. Continue reading “Why You Should Add Philanthropy to Your Business”
Each morning as I prepare for work, I gather up the essentials: keys, phone, lunch, and travel mug. Whether I’m in the mood for coffee or tea, starting my day with a hot beverage is part of my routine, and it’s probably part of yours too. My mug gets a lot of use, but it’s not only functional—it also makes a statement. With a bright colored body and bold logo, my mug shows that I’m a proud graduate of my college. I’m not just drinking coffee; I’ve become a brand ambassador for my school.
While I could use any mug, I chose one that makes a statement with bold branding because the connection to my school is an important part of who I am. However, such branding is not the right fit for every product or every customer. Sometimes a subtler branding approach may lead to more engagement from a prospective customer—and more sales and leads for your business. Continue reading “Consider the Subtle Branding Approach”
Think about the last purchase you made. What did it take to bring you from prospective customer to committed buyer?
Prospects typically need multiple touches before they commit to a purchase—over 7, according to the Online Marketing Institute. While it’s relatively easy to send out lots of emails or post on social media, we’re in an age where many of us are experiencing digital overload. (The average office worker receives 121 emails per day!) In such a crowded digital space, it’s hard to make your voice heard. If you’re not getting the kind of response you’d like from your marketing campaigns, it may be time to add direct mail to the mix.
Direct mail consistently rates as being more trustworthy, more memorable, and read more often than email. It provides a personal touch and the kind of experience digital just can’t deliver.
Direct mail may seem limiting if you have limited experience with it. However, printing has advanced considerably, giving you a wide range of options for texture, color, shape, design, and personalization.
As with any marketing communication, direct mail works best when it is relevant to the recipient and tailored to your audience. Just like digital communications, you can automate your direct mail to make the process more efficient. Continue reading “Have You Gone to the Mailbox Today?”
205 billion. That’s the number of emails sent every day around the world.
Some days it seems like I receive a billion or so myself. If you’re actively using email for work and to receive information from companies that interest you, your inbox is probably pretty full, too.
Two of the largest complaints consumers have about email are that they receive too many emails (44%) and the emails aren’t relevant to them (37%). Even when an email has relevance for a consumer, it’s easy for it to get lost in a crowded inbox.
To market your business effectively, your emails have to offer timely information that resonates with the recipient. They must be compelling enough to be opened over the dozens of other emails in an inbox. So, how can you make email marketing work for you, connecting with clients on a more personal level?
There’s a lot of talk about marketing automation these days, and for good reason…because it works. At its most basic, email marketing automation allows you to create and schedule emails to be sent out when they are relevant. This saves you time, makes your communication strategy more efficient, and generates more leads or sales for your business. Continue reading “The Essentials of Email Marketing Automation”
Generate Qualified Leads with Marketing Automation
What are your biggest challenges when it comes to marketing your business? According to HubSpot’s 2017 State of Inbound Report, 63% of marketers say their top marketing challenge is generating traffic and leads. Even if your company is doing a robust business now, it’s important to think ahead. Always have strategies in mind for how you will generate future leads and sales.
But not all leads or lead generation strategies are created equal. It may seem like the best way to increase business for your company is to send your message through the most channels. That way, it will be seen by the largest number of people possible. However, this method will spread your efforts too thin. It will likely end up costing you money rather than increasing sales. Continue reading “5 Ways Marketing Automation Delivers Qualified Leads”
I don’t know about you, but when I think about buying something, I like to do my research. It’s important to me to know a bit about the company I’m doing business with, and to see if their product or service is truly the best option. And with a world of information available just a click away on the internet, it’s easier than ever to find the information I’m looking for.
According to HubSpot, 81% of consumers do online research before making a purchase, especially for larger investments. And, 64% of web traffic comes from organic searches, rather than ad clicks. It’s critical that consumers are able to find your website during a web search. You can drive more traffic to your site using search engine optimization (SEO).
But how much of your copy is actually being read? According to Hinge Marketing, visitors only read an average of 28% of the words on a web page.
The good news is, this is an average, and won’t be true for every website. While some websites aren’t user-friendly, your site doesn’t have to be one of them. You can increase the percentage of words read on your site, generate more traffic, and drive more sales using these 5 tips.
Lead generation is an important piece of marketing any business. And writing compelling copy is essential for connecting with prospects. The right copy with the right message behind it will give your marketing campaigns a significant edge over your competition.
Think about the last ad you saw, watched, or heard. Maybe it was a radio jingle that’s now stuck in your head. It’s catchy, right? And it was likely written by a copywriter.
Often the words “copywriting” and “content writing” are used interchangeably. But they’re actually quite different approaches to marketing, requiring different techniques to be successful. Though they function differently, copywriting and content writing ultimately have the same end goal: to generate leads that convert into sales. And both are essential tools of a well-rounded and successful marketing strategy.