Making an Impression
When you buy a new car, sweater, or sofa, you consider a number of factors: durability, comfort, ease of use. These are, of course, important qualities. But the initial appeal of the product, what draws you to it, may depend on one thing—the color.
So when evaluating and strategizing your company branding, how does color play into the mix?
Items like sofas and sweaters have the advantage of coming in multiple colors. If you don’t like one, there may be another that fits your needs. But when it comes to your company’s brand, there can only be one color combination to consider—the one with the best chance of making a good first impression.
And that impression is almost instantaneous. You may not realize it, but you’ve made up your mind about a product in 90 seconds or less from your first interaction with it. In that unconscious moment, your assessment is based 60 to 90 percent on color alone. Continue reading “Do Your Company Colors Match Your Personality?”